Global communications, PR strategy planning, crisis/issue management, marketing communications, media training

Established in January 2008, Manning Selvage & Lee is a direct office of MSLGROUP Asia and a wholly-owned subsidiary of KPR & Associates, Inc.Worked on various PR/marketing projects including corporate/marketing communications, event planning/management, media training, crisis communications management for multinational & domestic B2C/B2B companies.Clients include Lockheed Martin, Airbus, Singapore Airline, UL, Dow Corning, Banyan Tree, Japanese Tourism Board, Amore Pacific, Northrop Grumman, Parker, Moleskin, Toyota, Maserati.

Achieved brand awareness of the iLuv brand in U.S. and international market via creating innovative marketing plans: define brand communication strategy, create consumer promotion programs, identify trade marketing opportunities, and liaison with advertising agency to develop creative materials and TV commercialsTrade show management: plan, lead and manage consumer electronic trade shows including CES, CTIA Wireless, CeBIT, IFA and Hong Kong Electronics FairManage external agencies including advertising, PR, design on various marketing projectsInitiate social media marketing campaign, develop and operate fan page on Facebook and Twitter Day-to-day liaison with licensors including Apple Made for iPod, Samsung Electronics, iBiquity and Sirius Satellite RadioResponsible for key international accounts including EU, Asia, Middle East, Russia and AustraliaDeveloped new business opportunities and established relationship with new distributors in UK, Switzerland, Korea and AustraliaLead task force team: assign projects to members from different department, create project timelines and report development process to top management

Develop promotions and customized pricing strategies for national and international accountsPlan and develop POP display materials to promote products at retail storesOversee product development: identify market opportunities, collaborate with designers and engineers to develop prototypes, product specifications and packagePerform in-depth quantitative analyses to monitor sell-through, inventory levels, profit & loss, consumer data, and marketing program effectiveness; develop pricing recommendations based on cost and margin analyses

Evaluated relevance of web pages based on the scale provided by GoogleConducted search quality evaluation on a project base for Google

Affiliate of MSLGROUP, KPR is a leading public relations and advertising consulting firm in Seoul, Korea with extensive experience in public relations, marketing, events, journalism, research and international relationsProvided strategic marketing & PR planning for clients including Lockheed Martin, GM, Nike Golf and ShellPlanned and coordinated special events including trade shows, investment seminars, press conferences, and community relations programsConducted market analysis and research to determine the likelihood of initiating new business in the Korean market

Served as a Damage Control Officer on a patrol combat ship and contributed in ship maintenance, supervised 10 petty officers and 50 seamen as a division officer.Provided interpretation and translation support in tactical, strategic, and diplomatic discussion with key foreign military officials.