I co-founded C6 to provide technology-driven patient recruitment capabilities to clinical research sites, clinical research site networks, clinical research organizations (CROs), pharmaceutical companies, investigational drug sponsors, and clinical study sponsors. We are modernizing the outdated recruitment model for clinical research with one that’s faster, scalable, and more efficiently connects high-potential candidates with researchers. We build sustainable pipelines of study candidates by creating custom, site-branded, local recruitment campaigns, and then leverage our proprietary technologies (MindCare360 and the Engage Referral Management System) to optimize the full clinical trial recruitment and enrollment process.My primary responsibility is to grow the business by connecting with clinical research stakeholders around the industry and explaining our unique value proposition. I seek to build lasting, productive partnerships through delivering outstanding recruitment results and scaling with our clients as their organizations flourish and evolve.I approach each client interaction with empathy, curiosity, and transparency, seeking to establish trust and mutual understanding. Through thoughtful engagement, I strive to create partnerships that are grounded in shared values and an aspiration for long-term success.Creatively, I conceptualize and execute digital marketing campaigns tailored to each client’s objectives, maximizing impact and engagement through innovative strategies. Internally, I contribute to lead-generation efforts and research initiatives to identify strategic opportunities within therapeutic areas.Driven by a commitment to advance healthcare and help patients and their families, I use my expertise in business development and digital marketing to unlock new possibilities and forge meaningful partnerships that catalyze positive change within the clinical research and pharmaceutical landscape.

In my role within the North American Higher Ed Courseware (HECW) marketing organization, I lead the development and implementation of marketing strategies and campaign execution plans. Leveraging our Salesforce technology stack (Marketing Cloud and Pardot), I orchestrate automated communications to enhance the full customer journey for our higher ed instructor audience.Collaborating closely with internal teams in technology, web development, and sales operations, I facilitate the establishment of robust data connections, ensuring real-time and seamless customer communications.Additionally, I serve as a member of the Senior Executive Leadership Team for Higher Ed Courseware Marketing, contributing insights and expertise to strategic decision-making processes.

As the Director of eCRM & Digital Marketing, I led our eCRM and performance marketing team, a crucial service organization tasked with managing our Salesforce marketing technology stack. The eCRM and Performance Marketing Team drives North America marketing campaigns across various lines of business, including Higher Ed Courseware, Pearson Online Learning Services, Online and Blended Learning, Clinical & Assessments, and Direct to Learner products. Serving as internal experts in email marketing, content marketing, demand generation, and database marketing, we ensure the success of our marketing endeavors.

TwoTwentyTwo Media is a digital media and audience development firm. The company primarily specialized in B2B lead generation for Enterprise Technology clients. I bootstrapped the company and led it to profitability within four months of operation, working with clients in both B2B and B2C vertical markets to develop content marketing strategies and executive digital media distribution plans to deliver tangible business results.As Managing Partner, I set the strategic direction and managed business development and day-to-day operations.I negotiated and managed partnerships with leading B2B affiliate marketplaces, including Madison Logic, NetLine, Pure Incubation, Green-Leads, and Integrate to support rapid revenue growth.In support of our clients, I created and managed B2B email marketing programs covering the entire customer journey. Our work focused on content development, content syndication, and demand generation.

Following Ziff Davis’s acquisition of Focus, I transitioned to a role on the Ziff Davis leadership team.I led product marketing, demand generation, cost controls, and revenue maximization for the B2B Demand Generation lines, including traffic acquisition, content development, offer management, and email marketing for this internet media and marketing firm. We rapidly built the email media channel and content marketing operation to over $7 million in revenue.

I drove all aspects of product marketing, demand generation, cost controls, and revenue maximization for the B2B Demand Generation lines, including content development, offer management, email marketing, and marketing automation for this $17 million digital media and marketing firm. Business development was a primary responsibility of this role. In this capacity, I negotiated more than 50 partner and vendor relationships to support email campaigns, marketing automation, content marketing, and creative production.I also launched a content marketing solution for customer acquisition that maximized revenue and improved customer lifetime value by 30%, while reducing operational costs and cost-of-acquisition by 60%.In terms of management, I was responsible for P&L for all online lead-generation products. During my tenure, gross margins increased by 18%.As a member of the senior management team, I played a key role in positioning the company to be profitably acquired by Ziff Davis.

I spearheaded product development, marketing, and sales efforts for the launch of three new lines of business within this $400 million digital media and marketing services firm. My purview included financial services, franchising, and the company’s proprietary ad network. My work involved designing and launching unique lead-generation products tailored to the debt/credit consolidation and franchise vertical markets, as well as pioneering ad products for sale to brand advertisers. I served as the executive sponsor for a large client portfolio including notable names like Wells Fargo Home Equity, CitiCards, ServiceMaster, Mrs. Fields, and Cartridge World.