Howard N. Handler is a professional in their field. Colleagues describe him as "Howard provides the inspiration to transform teams, brands and businesses, with a firm grasp on the analytics behind transformation. He has tackled brands at tough stages and propelled them to new growth. Howard has special expertise in digital/tech, sports, music and youth marketing, though he is a special leader for any organization." and "Over the years I’ve had the opportunity to work with Howard on several projects. Howard struck me as having that rare mix of strategic business acumen and appreciation for the value of brand. While he was serving as CMO of Virgin Mobile, I worked on the company’s rebrand amid its shift toward contractless phones. Howard understood that as the market changed, so should the creative vernacular they used to convey the brand and its offering. With Howard’s blessing, we enlisted a variety of top tier photographers to shoot the campaign, along with a daring identity system that pushed virgin into a whole new visual territory. And during his tenure as CMO at MLS, Howard has proven himself time and time again to be a strong supporter of brand as an integral part of business strategy. While Howard brought an understanding of the changing demography of soccer fandom in the United States, he allowed us to bring a contemporary creative system designed as much to excite the fans as well as the clubs. Ultimately, what makes Howard such an effective leader is his humility. He knows when to engage and intervene, and when to let creatives do their work—and that’s generally when the best work is done. His skill is in lifting people up so they can do their jobs effectively."