Manage, design and implement plan enhancements for six, key, brand stakeholders for mobile and standard websites.• Designed and managed tablet optimized website experience from start to finish resulting in increased conversion rate of 10% for tablet users across five brands.• Consult with executive leadership team as Subject Matter Expert (SME) of product detail pages, tablet and smartphone user experience and other mobile trends.• Oversee mobile website experience across 4 brands, including vendor management and mobile site performance.• Develop monthly mobile dashboard providing mobile trends across tablet and smartphone devices.• Partner with outside vendor for implementation and ongoing management of new product recommendation across six brands providing 9% contribution to total demand.• Managed RFP vendor evaluation and selection for product detail page redesign project.• Partner with all brands to enhance knowledge of authoritative content and implementation of brand specific blogs.• Directed cross-functional project teams of internal resources and external vendors

Member of an elite digital team tasked to develop, test, and launch digital marketing products and solutions for 300,000+ clients. Roles include setting strategy, developing pricing, and sales forecasts. Deliver new products and strategies to expand market-share, drive EBITDA, and add value to clients.

Account Manager for Top 10 interactive agency assigned to P&G brands.

Provide consulting services for multi-channel, multiple brand garden supply company. Consulting focus on Email consolidation, QC testing, and online customer experience.· Designed IVR (Voice Recognition) phone interface with planned results of handling up to 40% of phone orders.· Developed new internet strategy for website user experience resulting in easier navigation.· Conducted QC testing on 7 different company websites providing accurate assessment of developers’ integration of email consolidation processes.

Directed the creation, design, development, and continual updates to multiple customer websites. Determined website’s functionality, interface design, information architecture and usability.· Managed a team of developers to create Internet/Intranet customer websites.· Developed operational controls, such as project management software, for efficient website development, post production support for additional phases, and functionality required for continual success.· Created new product line of search engine optimization marketing products. · Developed marketing initiatives related to site promotion, including advertising, conversion/clickthrough, pay per click (PPC) programs and SEO/SEM.· Supervised and coordinated the design, testing and implementation of website enhancements. · Created SOW and project specs based on the needs of the client’s website requirements.· Analyzed client website needs including marketing strategy and usability of final website.

Direct Marketing· Developed a strategic mailing strategy· Developed and managed strategic project management · Created spin-off catalog for pond supplies· Designed competitive intelligence program· Negotiated contractual relationships · Supervised Art Department, Web Development, and Customer Service Staff· Designed direct mail promotionsE-Commerce Strategy & Management· Performed extensive keyword research, optimization, and submission of keywords· Developed “pay-per-click” strategy for search engine referral· Developed email marketing program· Consulted with users and project teams to determine requirements for website· Developed reporting tools to monitor website performance· Developed web related customer service policies, procedures and programs to insure consistent customer service and satisfaction.

Direct Marketing· Developed direct mail catalog based on product sales analysis increasing rate of return per catalog by over 15%. Redesigned stagnant catalog design by using updated pictures and copy resulting in increased rate of return, and reduction in production and mailing costs by over 10%. · Managed the analysis and development of fully functional e-commerce from concept to completion resulting in increased e-commerce sales by over 75% in the first year.· Responsible for production and distribution of all marketing material for entire companyE-Commerce Development· Constructed corporate e-commerce website resulting in an increase of sales from 1% to over 10% of company sales in one year.· Developed complete e-commerce website using Perl & MySQL. · Created direct e-mail program to improve sales by implementing weekly sale e-mails resulting in a 75% increase in weekly orders.