In-House Creator
Redwood City, California, United States
• Provided coaching and counseling for staff as needed which developed an efficient and respectful team.• Increased cultural diversity of online visitors by launching initiative that incorporated use of multi-ethnic beauty bloggers.• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.• Assisting the creative team with the design of promotional materials.• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.• Monitoring social media and company website metrics.• Utilizing SEO methods to increase site traffic.• Suggesting new ways to promote company offerings and to reach consumers.