• Led rebranding of league and team marks, marketing, social media, and sales for American 7s Football League (A7FL).• Developed sponsorship and media partnership pitch-decks to enhance brand visibility and revenue opportunities.• Assisted in broadcast production development, focusing on theme, graphics, music, and tone for engaging content creation.

• Developed branding, marketing, and digital strategy for High Point Rockers Baseball's inaugural season, leading to increased fan attendance.• Executed naming rights brand development and stadium marketing integration for a successful franchise launch.• Contributed to the overall success of the team through innovative marketing initiatives and strategic planning.

• Developed all branding, marketing, digital strategy, and signage for the inaugural season +• Executed naming rights brand development, stadium marketing integration• Contributions led to a successful franchise launch and increased fan loyalty YOY

Managed client relationships in the Pharmaceutical industry while driving new opportunities. Helped Develop FDA/FTC-compliant social media and mobile apps for GSK, Bayer, and US Pharma Corp.Key Highlights: - Launched symptom-tracking apps/websites for GSK to support diabetes and lupus patients. - Implemented social media guidelines for Bayer Consumer Care in a regulated environment. - Rebranded Midol for Millennials, boosting Facebook engagement by over 300% in 60 days.

• Managed digital strategy for pharmaceutical agency’s scientific communications client portfolio.• Developed mobile iPad app solution for medical congress attendees.• Oversaw website rebranding and responsive web development.• Restructured LinkedIn presence and advised executives on personal profiles.

Founded Big Bullet Marketing LLC to assist in developing the Rockland Boulders professional baseball franchise and ballpark.

Led the restructuring and repositioning of a college sports news site, building a community of expert NCAA coaches, bloggers, and fans. Developed content, monetization strategies, and technical requirements while assembling a skilled team for execution. Key Achievements: - Repositioned the brand and business on schedule and budget. - Achieved 26% week-over-week growth in audience and page views. - Boosted brand awareness by partnering with a national PR agency.

Developed long-term marketing strategy and managed daily operations. Streamlined branding, messaging, and sales formats post-merger while overseeing mobile product development, CMS analysis, and email platform consolidation, managing 360MM emails annually.Key Accomplishments:Increased SEO/SEM performance with a 3-to-1 ROI across 30 markets.Boosted email deliverability from 55% to 98.5%, earning Exact Target's Global Award.Improved content marketing practices, achieving consistent month-over-month growth.Transitioned product management from software to marketing, enhancing efficiency.

Led marketing and communications for Real Cities Network, the largest U.S. online newspaper network.Key Accomplishments:Streamlined branding and messaging post-merger for improved team efficiency.Managed PR and brand campaigns, increasing visibility and facilitating a successful buyout.

Directed marketing, communications, and branding for the NHL Carolina Hurricanes and RBC Center, managing a combined $1.2M budget and driving revenue growth through innovative strategies and partnerships. Key Accomplishments:- Doubled season ticket base from 6,000 to 12,000, generating $9.5M in new revenue. - Built an in-house agency, cutting marketing costs by 50% and print vendor costs by 30%. - Rebranded the arena in collaboration with Royal Bank of Canada’s global brand team. - Increased email subscribers by 900%, adding $50K in annual revenue. - Grew website sponsorship revenue from $70K to $350K annually. - Launched the NHL’s first wireless site, advertising campaign, and interactive live game, doubling sponsorships. - Recognized as #1 team website by UMA Sports Management Program.

• Developed website and user-interface design for Carolina Hurricanes; directed creative technical implementation of advertisements and marketing collateral• Spearheaded client project planning, workflow implementation, and troubleshooting• Reduced agency production costs by coaching and mentoring art directors and designers in print and online standards