Director Of Events
CurrentLead and direct year-round event program in addition to numerous key commercial aspects of the annual Orange County Fair, managing and overseeing event sales and operations as well as food & beverage concessions, retail/merchandise shops and visitor services comprised of guest relations, parking functions and public safety for this $50M+ business consisting of 8 meeting/exhibit buildings, an outdoor amphitheater, action arena, outside festival spaces, agricultural/equestrian centers, campground and restaurants all on 150 acres, and employing up to 3,500+ combined in-house and subcontractor employees. Major focus on financial performance, contract development, bidding and negotiation, revenue building, operational studies, RFPs, staff development, process creation/implementation, commercial property management, venue layout and cultivating relationships with clients/promoters, vendors, concessionaires and government entities.• Led 45% per capita revenue gain yielding a $12M yearly Fair-time concession sales improvement through guest focus, concept development, property utilization and layout planning.• Achieved 100% to date retention of all recurring client/event contracts.• Realized $4.7M annual growth in year-round event revenue through client centric sales and service efforts.• Established comprehensive tracking format to measure/forecast sales activity by event and revenue stream.• Headed development and introduction of proprietary private label bottled water program and sponsorship.• Designed in-house food safety program to enhance team knowledge and minimize risk exposure.