Howard Shoaf Email & Phone Number

New Albany , Indiana, Us

Head product team for healthcare start-up group; and setting the overall vision and strategy on product initiatives roadmap for exisiting/new product platforms working with Payers, Providers, Pharma and Pharmacies.- Identify market opportunities and unmet needs to drive long-term product strategy and revenue.- Develop and manage products designed to speed patient access to care and increased script fulfillment through provider portals, digital hub enablement, and integration with pharmacy systems.- Guide development and rollout of new API and SaaS based services and other web/mobile assets. - Define product goals and revenue targets and track/report on progress against benchmarks.

Bloomfield, Ct, Us

Set the vision and strategy for new programs designed to address affordability goals and leading cross-functional teams from concept through to implementation on executing key product initiatives. - Identified market opportunities and unmet needs with data analytics to drive affordability goals. - Developed and managed initiatives focused on increasing customer alignment with high-performing providers and lower-cost sites of care, and track impact against these goals.- Guided development and rollout of new provider API and SaaS tools for use in both customer and provider engagement in driving referral optimization to preferred specialists. - Drove technology initiatives to increase consumer use of digital health and virtual care options.

Nashville, Tennessee, Us

Lead and mentor team driving product development for combined medical and pharmacy division to set overall product strategies and execute on building/shipping SaaS products to grow client base.- Lead decision making on identifying market opportunities to drive long-term product vision.- Managed product portfolio from B2B services for benefits verification, claims,and revenue cycle management to B2C products for consumer messaging and pharmacy engagement programs.- Guide product documentation, development and rollout of innovative API and SaaS based services. - Set annual product goals and quantitatively track/report progress against benchmark KPIs.

Louisville, Kentucky, Us

Propelled key product releases to execute product roadmap from concept through implementation for healthcare management products and services, and leading team of product managers. - Led marketing and product managers on initiatives, designed to build and support client base, managing multi-channel, stage driven campaigns with sales/marketing and operational groups.- Identified product and operational needs to support short and long term product strategy.- Developed and managed products ranging from pharmacy services to clinical therapy programs.- Created and managed client and consumer web portals. - Built analytical reporting tool to track market progress against target performance metrics.

Worked with clients to refine consumer segmentation strategies and created focused marketing programs that generated results.- Led client engagements to set direction and define cross-sell or retention strategies.- Created multi-channel marketing campaigns that produced repeatable results for clients in direct-to-consumer markets, lowering acquisition costs by an average of 20-30%.− Led execution of direct in-bound and out-bound programs that included email, mobile apps., text notifications, online media and landing pages, and print/mail advertising.

Louisville, Kentucky, Us

Defined strategic roadmap and competitive positioning for new integrated health and benefits portal from concept through implementation.- Developed new lifestyle and clinical programs to extend program reach of tiered product structure.- Drove product/technical architecture in collaboration with engineering, sales, and operations teams.- Created and deployed an operating model to support reliable, repeatable product implementations, including registering over 100,000 new members in six-week period.- Integrated primary and secondary research into the refinement of the consumer experience.

Louisville, Kentucky, Us

Created new products/programs as strategic consultant for internal business areas to improve the member experience within Humana’s internal product center.- Guided business areas as the “voice of the consumer” in creating desired consumer experiences, to achieve revenue or cost-savings goals, and set product positioning.- Initiated research to identify unmet consumer needs and engagement opportunities.- Provided strategic direction on marketing communications for key products.- Directed creation of innovative consumer health statement, combining health and finance information, and delivered over 3M personalized member statements each month.