Howard Shoaf
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Howard Shoaf Email & Phone Number

Innovative Product Leader at RxLightning Inc.
Location: Louisville, Kentucky, United States 7 work roles 1 school
1 work email found @cigna.com 4 phones found area 502 and 888 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email h****@cigna.com
Direct phone (502) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Innovative Product Leader
Location
Louisville, Kentucky, United States

Who is Howard Shoaf? Overview

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Quick answer

Howard Shoaf is listed as Innovative Product Leader at RxLightning Inc., based in Louisville, Kentucky, United States. AeroLeads shows a work email signal at cigna.com, phone signal with area code 502, 888, and a matched LinkedIn profile for Howard Shoaf.

Howard Shoaf previously worked as VP of Digital Products and Strategy at Rxlightning Inc. and Director, Product Strategy at Cigna. Howard Shoaf holds Bachelor Of The Arts, Advertising And Marketing from Western Kentucky University.

Company email context

Email format at RxLightning Inc.

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{first}.{last}@cigna.com
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AeroLeads found 1 current-domain work email signal for Howard Shoaf. Compare company email patterns before reaching out.

Profile bio

About Howard Shoaf

Experienced product leader and digital strategist with a passion for integrating the voice of the consumer, while optimizing and scaling products. Over 20 years experience in both corporate and start-up settings launching products and building sustainable engagement programs. Ability to set the product vision and build/execute results oriented products and programs in healthcare and financial services for B2B and B2C focused environments.Specialties, with broad experience in the following:- Product Development and Positioning- Product Design- Market Strategy and Execution- Consumer Research and Market Analysis- Digital Strategy and Roadmap/Release Management- User Experience (UX) Design- Strategic Brand Development- Multi-Channel Campaign and Program Management- Team Leadership

Listed skills include Positioning, Collaborative Problem Solving, Api Development, Health And Wellness, and 27 others.

Current workplace

Howard Shoaf's current company

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RxLightning Inc.
Rxlightning Inc.
Innovative Product Leader
AeroLeads page
7 roles · 22 years

Howard Shoaf work experience

A career timeline built from the work history available for this profile.

Vp Of Digital Products And Strategy

Current

New Albany, Indiana, US

Head product team for healthcare start-up group; and setting the overall vision and strategy on product initiatives roadmap for exisiting/new product platforms working with Payers, Providers, Pharma and Pharmacies.- Identify market opportunities and unmet needs to drive long-term product strategy and revenue.- Develop and manage products designed to speed.

Aug 2023 - Present

Director, Product Strategy

Bloomfield, CT, US

Set the vision and strategy for new programs designed to address affordability goals and leading cross-functional teams from concept through to implementation on executing key product initiatives. - Identified market opportunities and unmet needs with data analytics to drive affordability goals. - Developed and managed initiatives focused on increasing.

2021 - Aug 2023

Director Of Digital Product Development

Nashville, Tennessee, US

Lead and mentor team driving product development for combined medical and pharmacy division to set overall product strategies and execute on building/shipping SaaS products to grow client base.- Lead decision making on identifying market opportunities to drive long-term product vision.- Managed product portfolio from B2B services for benefits verification.

Dec 2018 - 2021

Director Of Product Development

Louisville, Kentucky, US

Propelled key product releases to execute product roadmap from concept through implementation for healthcare management products and services, and leading team of product managers. - Led marketing and product managers on initiatives, designed to build and support client base, managing multi-channel, stage driven campaigns with sales/marketing and.

Dec 2011 - 2018

Director, Consumer Strategy And Digital Services

Kbm Group: Health Services

Worked with clients to refine consumer segmentation strategies and created focused marketing programs that generated results.- Led client engagements to set direction and define cross-sell or retention strategies.- Created multi-channel marketing campaigns that produced repeatable results for clients in direct-to-consumer markets, lowering acquisition.

2009 - Nov 2011

Director, Consumer Health Portals

Louisville, Kentucky, US

Defined strategic roadmap and competitive positioning for new integrated health and benefits portal from concept through implementation.- Developed new lifestyle and clinical programs to extend program reach of tiered product structure.- Drove product/technical architecture in collaboration with engineering, sales, and operations teams.- Created and.

Aug 2007 - Sep 2009

Consumer Strategy Consultant (Innovation Center)

Louisville, Kentucky, US

Created new products/programs as strategic consultant for internal business areas to improve the member experience within Humana’s internal product center.- Guided business areas as the “voice of the consumer” in creating desired consumer experiences, to achieve revenue or cost-savings goals, and set product positioning.- Initiated research to identify.

2004 - 2007 ~3 yrs
1 education record

Howard Shoaf education

  • Western Kentucky University
    Western Kentucky University
    Advertising And Marketing
FAQ

Frequently asked questions about Howard Shoaf

Quick answers generated from the profile data available on this page.

What company does Howard Shoaf work for?

Howard Shoaf works for RxLightning Inc..

What is Howard Shoaf's role at RxLightning Inc.?

Howard Shoaf is listed as Innovative Product Leader at RxLightning Inc..

What is Howard Shoaf's email address?

AeroLeads has found 1 work email signal at @cigna.com for Howard Shoaf at RxLightning Inc..

What is Howard Shoaf's phone number?

AeroLeads has found 4 phone signal(s) with area code 502, 888 for Howard Shoaf at RxLightning Inc..

Where is Howard Shoaf based?

Howard Shoaf is based in Louisville, Kentucky, United States while working with RxLightning Inc..

What companies has Howard Shoaf worked for?

Howard Shoaf has worked for Rxlightning Inc., Cigna, Change Healthcare, Pharmerica, and Kbm Group: Health Services.

How can I contact Howard Shoaf?

You can use AeroLeads to view verified contact signals for Howard Shoaf at RxLightning Inc., including work email, phone, and LinkedIn data when available.

What schools did Howard Shoaf attend?

Howard Shoaf holds Bachelor Of The Arts, Advertising And Marketing from Western Kentucky University.

What skills is Howard Shoaf known for?

Howard Shoaf is listed with skills including Positioning, Collaborative Problem Solving, Api Development, Health And Wellness, Digital Strategy, Technology Product Development, Technology Roadmapping, and Api Management.

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