Howard Shoaf work email
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Experienced product leader and digital strategist with a passion for integrating the voice of the consumer, while optimizing and scaling products. Over 20 years experience in both corporate and start-up settings launching products and building sustainable engagement programs. Ability to set the product vision and build/execute results oriented products and programs in healthcare and financial services for B2B and B2C focused environments.Specialties, with broad experience in the following:- Product Development and Positioning- Product Design- Market Strategy and Execution- Consumer Research and Market Analysis- Digital Strategy and Roadmap/Release Management- User Experience (UX) Design- Strategic Brand Development- Multi-Channel Campaign and Program Management- Team Leadership
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Vp Of Digital Products And StrategyRxlightning Inc. Aug 2023 - PresentNew Albany , Indiana, UsHead product team for healthcare start-up group; and setting the overall vision and strategy on product initiatives roadmap for exisiting/new product platforms working with Payers, Providers, Pharma and Pharmacies.- Identify market opportunities and unmet needs to drive long-term product strategy and revenue.- Develop and manage products designed to speed patient access to care and increased script fulfillment through provider portals, digital hub enablement, and integration with pharmacy systems.- Guide development and rollout of new API and SaaS based services and other web/mobile assets. - Define product goals and revenue targets and track/report on progress against benchmarks. -
Director, Product StrategyCigna 2021 - Aug 2023Bloomfield, Ct, UsSet the vision and strategy for new programs designed to address affordability goals and leading cross-functional teams from concept through to implementation on executing key product initiatives. - Identified market opportunities and unmet needs with data analytics to drive affordability goals. - Developed and managed initiatives focused on increasing customer alignment with high-performing providers and lower-cost sites of care, and track impact against these goals.- Guided development and rollout of new provider API and SaaS tools for use in both customer and provider engagement in driving referral optimization to preferred specialists. - Drove technology initiatives to increase consumer use of digital health and virtual care options. -
Director Of Digital Product DevelopmentChange Healthcare Dec 2018 - 2021Nashville, Tennessee, UsLead and mentor team driving product development for combined medical and pharmacy division to set overall product strategies and execute on building/shipping SaaS products to grow client base.- Lead decision making on identifying market opportunities to drive long-term product vision.- Managed product portfolio from B2B services for benefits verification, claims,and revenue cycle management to B2C products for consumer messaging and pharmacy engagement programs.- Guide product documentation, development and rollout of innovative API and SaaS based services. - Set annual product goals and quantitatively track/report progress against benchmark KPIs. -
Director Of Product DevelopmentPharmerica Dec 2011 - 2018Louisville, Kentucky, UsPropelled key product releases to execute product roadmap from concept through implementation for healthcare management products and services, and leading team of product managers. - Led marketing and product managers on initiatives, designed to build and support client base, managing multi-channel, stage driven campaigns with sales/marketing and operational groups.- Identified product and operational needs to support short and long term product strategy.- Developed and managed products ranging from pharmacy services to clinical therapy programs.- Created and managed client and consumer web portals. - Built analytical reporting tool to track market progress against target performance metrics. -
Director, Consumer Strategy And Digital ServicesKbm Group: Health Services 2009 - Nov 2011Worked with clients to refine consumer segmentation strategies and created focused marketing programs that generated results.- Led client engagements to set direction and define cross-sell or retention strategies.- Created multi-channel marketing campaigns that produced repeatable results for clients in direct-to-consumer markets, lowering acquisition costs by an average of 20-30%.− Led execution of direct in-bound and out-bound programs that included email, mobile apps., text notifications, online media and landing pages, and print/mail advertising.
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Director, Consumer Health PortalsShps (Carewise Health) Aug 2007 - Sep 2009Louisville, Kentucky, UsDefined strategic roadmap and competitive positioning for new integrated health and benefits portal from concept through implementation.- Developed new lifestyle and clinical programs to extend program reach of tiered product structure.- Drove product/technical architecture in collaboration with engineering, sales, and operations teams.- Created and deployed an operating model to support reliable, repeatable product implementations, including registering over 100,000 new members in six-week period.- Integrated primary and secondary research into the refinement of the consumer experience. -
Consumer Strategy Consultant (Innovation Center)Humana 2004 - 2007Louisville, Kentucky, UsCreated new products/programs as strategic consultant for internal business areas to improve the member experience within Humana’s internal product center.- Guided business areas as the “voice of the consumer” in creating desired consumer experiences, to achieve revenue or cost-savings goals, and set product positioning.- Initiated research to identify unmet consumer needs and engagement opportunities.- Provided strategic direction on marketing communications for key products.- Directed creation of innovative consumer health statement, combining health and finance information, and delivered over 3M personalized member statements each month.
Howard Shoaf Skills
Howard Shoaf Education Details
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Western Kentucky UniversityAdvertising And Marketing
Frequently Asked Questions about Howard Shoaf
What company does Howard Shoaf work for?
Howard Shoaf works for Rxlightning Inc.
What is Howard Shoaf's role at the current company?
Howard Shoaf's current role is Innovative Product Leader.
What is Howard Shoaf's email address?
Howard Shoaf's email address is ho****@****ail.com
What is Howard Shoaf's direct phone number?
Howard Shoaf's direct phone number is +150245*****
What schools did Howard Shoaf attend?
Howard Shoaf attended Western Kentucky University.
What are some of Howard Shoaf's interests?
Howard Shoaf has interest in Electronics, Home Improvement, Reading, Music, Sports, Travel, Movies, Home Decoration.
What skills is Howard Shoaf known for?
Howard Shoaf has skills like Positioning, Collaborative Problem Solving, Api Development, Health And Wellness, Digital Strategy, Technology Product Development, Technology Roadmapping, Api Management, Mobile Product Development, Consumer Research, Competitive Analysis, Healthcare.
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