Howard Tu Email and Phone Number
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Senior marketing analytics leader with 16+ years of experience driving global measurement strategies across paid, owned, and earned channels in CPG, financial services, tourism, healthcare, and technology sectors. Proven expertise in leveraging data analysis to inform world-class measurement strategies that deliver measurable business impact. Passionate about building and leading high-performing teams to solve complex business challenges through data-driven insights and innovation.
Self Employed
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Startup Advisor: Marketing, Advertising, And Public Relations Data Analytics And TechnologySelf EmployedSan Francisco, Ca, Us -
InvestorSpect Inc. Feb 2024 - PresentSalt Lake City, Utah, Us -
Senior Vice President, AnalyticsEdelman Dxi Apr 2023 - PresentNew York, Ny, Us -
Vice President, AnalyticsEdelman Dxi 2020 - Mar 2023New York, Ny, Us -
Startup Advisor: Marketing, Advertising, And Public Relations Data Analytics & TechnologySelf Employed 2023 - PresentSatellite Beach, Florida, UsAdvise startups on marketing, advertising, and public relations data analytics and technology. -
VolunteerMjaa Mentorship Program Oct 2020 - PresentBuild and Foster a Community of Asian Leaders. -
Director Of Insights And SolutionsDentsu Mcgarrybowen 2019 - 2020 -
Director, Analytics & InsightsThe Outcast Agency 2018 - 2019San Francisco, Ca, Us -
Senior Manager, Insights And AnalyticsEdelman 2015 - 2018New York, Ny, UsEdelman Changemaker Award recipient (Changemakers are self-starters who champion progress; make the team better at what we do; aren't afraid to innovate if it makes sense.) Accounts:PayPal, Aruba, Adobe, HP, GE, and many others. -
Speaker: Pr News' Google Boot Camp (2017) - 5 Ways You Can Start Using Google AnalyticsPr News Aug 2017 - Aug 2017Rockville, Md, UsSpeaker: PR News' Google Boot Camp (2017) - 5 Ways You Can Start Using Google Analytics for Your Communications Strategy Google Analytics can be a valuable resource for measuring the effectiveness of PR work—but only if you know where to look. GA offers myriad metrics to reveal whether you’re reaching your target audience and how well your message is resonating. But new users can easily be overwhelmed by GA, falling prey to "analysis paralysis" in trying to navigate its many moving parts. Never fear: in this 45-minute session, you’ll learn how to make Google Analytics work for you.You’ll learn:-How to get started using Google Analytics-How to use the data to improve your communications strategy-Which metrics are the most meaningful for your organization and which can be misleading-How to use GA to ensure you’re targeting the right audience in age, gender and location-Ways of assessing how your audience interacts with your content -
Speaker: Tune Postback Conference (2016) - Business Intelligence (Bi) PanelTune Jun 2016 - Jun 2016Seattle, UsSpeaker: Tune Postback conference (2016) - Business Intelligence (BI) PanelPanel discussion around the role data and analytics plays in guiding day-to-day decisions and broader marketing strategies. -
Digital Analytics Manager / SupervisorDuncan Channon Sep 2014 - Sep 2015San Francisco, Ca, UsAccounts: StubHub, Pop-Secret, Diamond of CA, Tahoe South, John Muir Health, Red Hook, etc. -
Account Manager / AnalystSapientrazorfish Jan 2012 - Sep 2014New York, Ny, UsAccounts: Best Buy, Yahoo, and MillerCoors. News: • Razorfish Is No. 4 on the Ad Age Agency A-List• Independent Research Firm Ranks Razorfish as a Leader in US Digital Agencies in Mobile Marketing -
Account Coordinator / Junior AnalystInsights By Kantar Aug 2010 - Dec 2011London , CoKantar is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. -
Marketing & Sales SpecialistKnight & Carver Wind Group Jul 2009 - Aug 2010
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Account ExecutivePsr Marketing + Design Aug 2008 - Jul 2009
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Chief Marketing OfficerThe Lavin Venturestart Competition 2009 - 2009Launched The Lavin VentureStart Competition at SDSU for the Lavin Entrepreneurship Center. The competition now runs twice a year (fall and spring).http://lavincenter.sdsu.edu/programs/VentureStart-Competition/
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President And Co-FounderOne-Day Job Shadow Program 2006 - 2009The ONE-DAY Job Shadow Program is designed to help pre-business students (freshman and sophomore) to choose their major at the College of Business Administration at SDSU by effectively tying together the classroom and real world experience. The program have paired 115 students with working professionals at companies like Ernst & Young, San Diego Convention & Visitors Bureau, San Diego Business Journal, San Diego Padres, Frito-Lay, Merrill Lynch, AFLAC, SeaWorld, YMCA, Northrop Grumman, BAE Systems, San Diego Union Tribune, Target, QUALCOMM, Time Warner Cable, Black Rock and many others.Recognition: -Student Research Symposium (SRS) President's Award in Research and Scholarship -Annual California State University Student Research Competition-Parker Pike Nonprofit American Marketing Association Marketing Scholarship -Outstanding Student Contribution recipient.-Future Rising Business Leader Award recipient
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Feature Film Publicity/Promotions Intern21St Century Fox Jun 2008 - Aug 2008New York, Ny, Us -
Executive Vice PresidentAlpha Kappa Psi - Mu Sigma Chapter 2008 - 2008Us -
Management InternEnterprise Rent-A-Car 2008 - 2008St. Louis, Mo, UsEnterprise Rent-A-Car scholarship recipient. -
Vice President Of Alumni RelationsAlpha Kappa Psi - Mu Sigma Chapter 2007 - 2007Us -
Vice President Of Professional DevelopmentAlpha Kappa Psi - Mu Sigma Chapter 2006 - 2006Us
Howard Tu Skills
Howard Tu Education Details
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American Association Of Advertising AgenciesAdvertising -
Online Marketing InstituteWeb Analytics -
San Diego State UniversityIntegrated Marketing Communications -
Emarketing AssociationCertified Emarketing Associate
Frequently Asked Questions about Howard Tu
What company does Howard Tu work for?
Howard Tu works for Self Employed
What is Howard Tu's role at the current company?
Howard Tu's current role is Startup Advisor: Marketing, Advertising, and Public Relations Data Analytics and Technology.
What is Howard Tu's email address?
Howard Tu's email address is ho****@****wen.com
What is Howard Tu's direct phone number?
Howard Tu's direct phone number is +161979*****
What schools did Howard Tu attend?
Howard Tu attended American Association Of Advertising Agencies, Online Marketing Institute, San Diego State University, Emarketing Association.
What skills is Howard Tu known for?
Howard Tu has skills like Integrated Marketing, Digital Marketing, Advertising, Mobile Marketing, Online Advertising, Marketing, Web Analytics, Digital Strategy, Leadership, Creative Briefs, Market Research, Brand Architecture.
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