Howard Tu

Howard Tu Email and Phone Number

Startup Advisor: Marketing, Advertising, and Public Relations Data Analytics and Technology @ Self Employed
San Francisco, CA, US
Howard Tu's Location
San Francisco, California, United States, United States
About Howard Tu

Senior marketing analytics leader with 16+ years of experience driving global measurement strategies across paid, owned, and earned channels in CPG, financial services, tourism, healthcare, and technology sectors. Proven expertise in leveraging data analysis to inform world-class measurement strategies that deliver measurable business impact. Passionate about building and leading high-performing teams to solve complex business challenges through data-driven insights and innovation.

Howard Tu's Current Company Details
Self Employed

Self Employed

View
Startup Advisor: Marketing, Advertising, and Public Relations Data Analytics and Technology
San Francisco, CA, US
Howard Tu Work Experience Details
  • Self Employed
    Startup Advisor: Marketing, Advertising, And Public Relations Data Analytics And Technology
    Self Employed
    San Francisco, Ca, Us
  • Spect Inc.
    Investor
    Spect Inc. Feb 2024 - Present
    Salt Lake City, Utah, Us
  • Edelman Dxi
    Senior Vice President, Analytics
    Edelman Dxi Apr 2023 - Present
    New York, Ny, Us
  • Edelman Dxi
    Vice President, Analytics
    Edelman Dxi 2020 - Mar 2023
    New York, Ny, Us
  • Self Employed
    Startup Advisor: Marketing, Advertising, And Public Relations Data Analytics & Technology
    Self Employed 2023 - Present
    Satellite Beach, Florida, Us
    Advise startups on marketing, advertising, and public relations data analytics and technology.
  • Mjaa Mentorship Program
    Volunteer
    Mjaa Mentorship Program Oct 2020 - Present
    Build and Foster a Community of Asian Leaders.
  • Dentsu Mcgarrybowen
    Director Of Insights And Solutions
    Dentsu Mcgarrybowen 2019 - 2020
  • The Outcast Agency
    Director, Analytics & Insights
    The Outcast Agency 2018 - 2019
    San Francisco, Ca, Us
  • Edelman
    Senior Manager, Insights And Analytics
    Edelman 2015 - 2018
    New York, Ny, Us
    Edelman Changemaker Award recipient (Changemakers are self-starters who champion progress; make the team better at what we do; aren't afraid to innovate if it makes sense.) Accounts:PayPal, Aruba, Adobe, HP, GE, and many others.
  • Pr News
    Speaker: Pr News' Google Boot Camp (2017) - 5 Ways You Can Start Using Google Analytics
    Pr News Aug 2017 - Aug 2017
    Rockville, Md, Us
    Speaker: PR News' Google Boot Camp (2017) - 5 Ways You Can Start Using Google Analytics for Your Communications Strategy Google Analytics can be a valuable resource for measuring the effectiveness of PR work—but only if you know where to look. GA offers myriad metrics to reveal whether you’re reaching your target audience and how well your message is resonating. But new users can easily be overwhelmed by GA, falling prey to "analysis paralysis" in trying to navigate its many moving parts. Never fear: in this 45-minute session, you’ll learn how to make Google Analytics work for you.You’ll learn:-How to get started using Google Analytics-How to use the data to improve your communications strategy-Which metrics are the most meaningful for your organization and which can be misleading-How to use GA to ensure you’re targeting the right audience in age, gender and location-Ways of assessing how your audience interacts with your content
  • Tune
    Speaker: Tune Postback Conference (2016) - Business Intelligence (Bi) Panel
    Tune Jun 2016 - Jun 2016
    Seattle, Us
    Speaker: Tune Postback conference (2016) - Business Intelligence (BI) PanelPanel discussion around the role data and analytics plays in guiding day-to-day decisions and broader marketing strategies.
  • Duncan Channon
    Digital Analytics Manager / Supervisor
    Duncan Channon Sep 2014 - Sep 2015
    San Francisco, Ca, Us
    Accounts: StubHub, Pop-Secret, Diamond of CA, Tahoe South, John Muir Health, Red Hook, etc.
  • Sapientrazorfish
    Account Manager / Analyst
    Sapientrazorfish Jan 2012 - Sep 2014
    New York, Ny, Us
    Accounts: Best Buy, Yahoo, and MillerCoors. News: • Razorfish Is No. 4 on the Ad Age Agency A-List• Independent Research Firm Ranks Razorfish as a Leader in US Digital Agencies in Mobile Marketing
  • Insights By Kantar
    Account Coordinator / Junior Analyst
    Insights By Kantar Aug 2010 - Dec 2011
    London , Co
    Kantar is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix.
  • Knight & Carver Wind Group
    Marketing & Sales Specialist
    Knight & Carver Wind Group Jul 2009 - Aug 2010
  • Psr Marketing + Design
    Account Executive
    Psr Marketing + Design Aug 2008 - Jul 2009
  • The Lavin Venturestart Competition
    Chief Marketing Officer
    The Lavin Venturestart Competition 2009 - 2009
    Launched The Lavin VentureStart Competition at SDSU for the Lavin Entrepreneurship Center. The competition now runs twice a year (fall and spring).http://lavincenter.sdsu.edu/programs/VentureStart-Competition/
  • One-Day Job Shadow Program
    President And Co-Founder
    One-Day Job Shadow Program 2006 - 2009
    The ONE-DAY Job Shadow Program is designed to help pre-business students (freshman and sophomore) to choose their major at the College of Business Administration at SDSU by effectively tying together the classroom and real world experience. The program have paired 115 students with working professionals at companies like Ernst & Young, San Diego Convention & Visitors Bureau, San Diego Business Journal, San Diego Padres, Frito-Lay, Merrill Lynch, AFLAC, SeaWorld, YMCA, Northrop Grumman, BAE Systems, San Diego Union Tribune, Target, QUALCOMM, Time Warner Cable, Black Rock and many others.Recognition: -Student Research Symposium (SRS) President's Award in Research and Scholarship -Annual California State University Student Research Competition-Parker Pike Nonprofit American Marketing Association Marketing Scholarship -Outstanding Student Contribution recipient.-Future Rising Business Leader Award recipient
  • 21St Century Fox
    Feature Film Publicity/Promotions Intern
    21St Century Fox Jun 2008 - Aug 2008
    New York, Ny, Us
  • Alpha Kappa Psi - Mu Sigma Chapter
    Executive Vice President
    Alpha Kappa Psi - Mu Sigma Chapter 2008 - 2008
    Us
  • Enterprise Rent-A-Car
    Management Intern
    Enterprise Rent-A-Car 2008 - 2008
    St. Louis, Mo, Us
    Enterprise Rent-A-Car scholarship recipient.
  • Alpha Kappa Psi - Mu Sigma Chapter
    Vice President Of Alumni Relations
    Alpha Kappa Psi - Mu Sigma Chapter 2007 - 2007
    Us
  • Alpha Kappa Psi - Mu Sigma Chapter
    Vice President Of Professional Development
    Alpha Kappa Psi - Mu Sigma Chapter 2006 - 2006
    Us

Howard Tu Skills

Integrated Marketing Digital Marketing Advertising Mobile Marketing Online Advertising Marketing Web Analytics Digital Strategy Leadership Creative Briefs Market Research Brand Architecture Salesforce.com Email Marketing Account Management Digital Media Media Planning Interactive Marketing Mobile Devices Media Buying Sem

Howard Tu Education Details

  • American Association Of Advertising Agencies
    American Association Of Advertising Agencies
    Advertising
  • Online Marketing Institute
    Online Marketing Institute
    Web Analytics
  • San Diego State University
    San Diego State University
    Integrated Marketing Communications
  • Emarketing Association
    Emarketing Association
    Certified Emarketing Associate

Frequently Asked Questions about Howard Tu

What company does Howard Tu work for?

Howard Tu works for Self Employed

What is Howard Tu's role at the current company?

Howard Tu's current role is Startup Advisor: Marketing, Advertising, and Public Relations Data Analytics and Technology.

What is Howard Tu's email address?

Howard Tu's email address is ho****@****wen.com

What is Howard Tu's direct phone number?

Howard Tu's direct phone number is +161979*****

What schools did Howard Tu attend?

Howard Tu attended American Association Of Advertising Agencies, Online Marketing Institute, San Diego State University, Emarketing Association.

What skills is Howard Tu known for?

Howard Tu has skills like Integrated Marketing, Digital Marketing, Advertising, Mobile Marketing, Online Advertising, Marketing, Web Analytics, Digital Strategy, Leadership, Creative Briefs, Market Research, Brand Architecture.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.