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As a driven, high-performing sales/account executive, I have achieved an outstanding 15+ year record of success maximizing business development, client acquisition, and market expansion targets to achieve unprecedented revenue/growth results. Leveraging creativity and a relentless passion for my work, I excel at developing innovative, high-impact strategies, programs, and products. At the core of my success is a customer-centric approach and a “can do” attitude, combined with a “big picture” background encompassing finance, reporting, logistics, and inventory.I excel in a dual role serving both as independent sales contributor and business leader driving strategic plans and managing key relationships/accounts to help shape the future of the organization. Throughout my career I have closed key new business contracts and managed high-profile client relationships for large accounts such as Chase Bank, Kaiser Permanente, AT&T, Verizon, Southwest Airlines, United Airlines, and CNN. Among my top career achievements are generating 1000% increase in three-year annual revenue growth and playing a key role in qualifying early-stage company for Inc. Magazine’s list of 500 fastest growing private companies in the U.S.Over the past four years, I have served in executive leadership/sales roles for Atmedia Outdoor (Division Of Mashburn Outdoor, LLC), an out-of-home advertising company founded in 2009. Brought on board in 2010 as Vice President of Sales, I advanced to Executive Vice President in 2012. Previously, I partnered in a startup media/advertising company, Alliance Target Media, and served as National Sales Manager. Earlier in my career, I completed a progressive tenure with News America Marketing, a division Of News Corp., culminating in an Account Director role. I launched my career as Buyline Account Manager with Atlanta-based Continental Tire North America.I hold a BBA in Marketing & Mass Communication from the University of Georgia.
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Client PartnershipsIspotAtlanta, Ga, Us -
Vice President Of Business DevelopmentScholar Snacks Sep 2024 - PresentLead sales, marketing, and distribution efforts for Scholar Snacks, driving sales of premium snack line across eComm, grocery, and convenience channels created in collaboration with University Athletics Departments and NIL Collectives.Work in collaboration with University Athletics Departments and supporting NIL Collectives to license and develop team-branded packaging across snack portfolio, with portions of every sale supporting each University's Athletics Department and/or NIL Collective.Directly contribute material royalties for each school's recruiting, signing, and compensating of premier student-athletes. -
Senior Director, Client Partnerships - CpgIbotta, Inc. Nov 2021 - Sep 2024Denver, Colorado, UsWith Ibotta, you can earn real cash back every time you shop. Simply check Ibotta before you shop in-store or online, travel, dine out, or make a purchase in your favorite apps, and you can get rewarded with cash back. Ibotta works with leading brands and retailers to help you save money without the hassle of traditional coupons or promo codes.- Coached and led team of (6) Sellers for Ibotta's CPG Eastern Division Partnerships Team- Grew Q1 2024 revenue by 165% vs Q1 2023, and grew Q2 2024 revenue by 158% vs Q2 2023- In 2023, grew territory revenue by 208% YoY vs 2022- Finished 2023 as #1 Sales Team across entire company, closing over $44M in revenue- Awarded President's Club winner as top Sales Leader in 2023- Selected to Sales Leadership team, Client Billing Task Force, New Hire Onboarding Task Force, and Ad Product / Media TeamClients included: Unilever, Reckitt, Church & Dwight, Colgate, Chobani, L'Oreal, Mondelez, Bayer, BIC, Hershey, Edgewell -
Senior Business Development Executive - Telecom, Media, & TechnologyVericast Jun 2018 - Nov 2021San Antonio, Texas, UsValassis, a division of Vericast, is an industry leader in marketing technology and consumer engagement. With a fully owned end-to-end platform, our proprietary data and technology connects online and offline intelligence to inform advanced targeting and media planning. Valassis' integrated digital and print media portfolio provides brands the opportunity to engage and influence the same consumer with the same message across their preferred media channels, wherever they are, driving activation.- Grew new business revenue by 225% YoY in first half of 2021- Finished at 108% to plan in 2020 in the midst of reduced ad budgets and business shutdowns due to COVID- Sold integrated media campaigns utilizing full suite of Valassis media portfolio including Digital Display, Video, OTT, Connected TV, Email Marketing, & Direct Mail- Closed new business wins in 2020 and 2021 including Consolidated Communications, Breezeline (formerly Atlantic Broadband), Hargray Communications, Maxx South, and Buckeye BroadbandClients included: Cox Communications, Consumer Cellular, Acer Computers, Consolidated Communications, Breezeline, Hargray Communications, Buckeye Broadband, & MaxxSouth -
Director Of Sales And ServiceRetale Apr 2017 - Mar 2018Chicago, Illinois, UsRetale, the U.S.-based operations of Bonial.com, is a technology company that develops mobile-first shopping experiences. We connect busy, ready-to-buy shoppers with the products and deals that matter to them, ultimately driving traffic and sales for retailers and brands. *Bonial closed down Retale's US business in Q1 2018- Focused on new business development within grocery and retail verticals throughout the southwestern US- Grew monthly revenue for Walmart by 42% within first 3 months on the account. Closed 2018 agreement growing revenue by 30% YoY from 2017.- Closed new business wins including Ashley Furniture, Rooms to Go, and AutoZone in Q4 2017- Paced to increase 2018 revenue of assigned territory by 57% YoY from 2017- Clear knowledge and understanding of 1st & 3rd party attribution, working with Placed, DLX/Oracle, PlaceIQ, & LiveRamp to validate campaign performanceClients included: Walmart, Haverty's, JC Penny, Ashley Furniture, O'Reilly's Autoparts, & Rooms To Go -
Senior Director Of SalesUseriq Feb 2016 - Mar 2017Dunwoody, Georgia, UsUserIQ is a Customer Growth Platform™ that empowers SaaS companies to foster growth beyond the funnel™. By combining user intelligence, targeted engagements, and customer health, we help you deliver what each of your customers needs to be successful at every moment so they will stay longer, spend more and tell their friends. UserIQ was honored to be chosen as a Technology Association of Georgia Top 10 Most Innovative Companies.- Achieved Top Sales Performer for entire company 6 consecutive months (Oct 2016 - March 201&) securing 32 new business accounts- Closed highest revenue month (December 2016) and largest revenue account (April 2017) in company history- Exceeded quarterly quota for Q3 2016 at 101%, Q4 2016 at 105%, and Q1 2017 at 113% -
Director Of Business Development & OperationsAtmedia Outdoor (Division Of Mashburn Outdoor) Jun 2010 - Dec 2015Director of Business Development & Operations2012-2015Director of Sales2010-2012Key operations, logistics, and sales champion for out-of-home advertising company founded in 2010 providing unique media programs in airport, transit, billboard, and digital media categories across 42 U.S. markets. With 1,000+% annual revenue growth from 2011-2014, achieved #467 ranking on Inc. Magazine’s list of 500 fastest growing private companies in U.S.As Director of Business Development & Operations, focused on acquisition of exclusive contracts with new parking/transit companies and converting non-exclusive partnerships with existing companies to exclusive long-term agreements. Directed finances, reporting, inventory management, and new business development. Solicited, negotiated, and contracted license agreements with 40+ parking and transit companies nationwide. By 2014, converted 15 partners to exclusive status and added 25 new exclusive agreements. Instituted guidelines for operations and logistics departments to optimize marketing given limited budgets. Oversaw four direct reports and external partnerships across all markets. Drove unprecedented year-over-year revenue growth from 2010-2014−from $600K to $6.15M−achieving acquisition-ready status within three years to prepare for 2015 sale.As Director of Sales, led due diligence for three acquisitions and one exit sale. In 2011, hired and managed Chattanooga-based sales team for newly acquired billboard company. Grew revenue 57%, catapulting division to the second largest market player and executing sale at 35% over market value in 2014. Closed largest sales contract in company history totaling $1.1M in revenue. Sold first-ever airport parking facility pilot program and subsequently sold/placed 10 campaigns generating $710K.
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Account Executive (Acquired By Mashburn Outdoor)Alliance Target Media Jan 2006 - Jun 2010Partnered in launch/growth of start-up media company concentrating in airport shuttle and airport security bin advertising across 25+ nationwide markets. Closed $2M+ in revenue from new business accounts including Continental Airlines, Toyota, Chevrolet, and the University of Houston. Drove launch/expansion of airport shuttle digital advertising network in 11 U.S. markets, securing $100K in new digital media campaigns from Weather.com, Southwest Airlines, Atlanta Falcons, and Texas A&M. Sold first-ever facility takeover advertising campaigns, generating $100K in two key markets. Closed $300K in airport security bin advertising campaigns at four major U.S. airports, selling 100% of inventory. Top sales rep for 2007/08, generating $900K+.Alliance Target Media acquired by Mashburn Outdoor in June 2010
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Account DirectorNews America Marketing Sep 2002 - Dec 2005New York, New York, UsAccount Director2003-2005Account Associate2003 Account Coordinator2002-2003Top performing account manager and business builder for national marketing and advertising services company providing in-store, home-delivered, and online media brands in the out-of-home advertising industry. Attained fast-track ascension to Account Director level. Prospected new leads while reaching key decision makers at small- to large-size firms across five states. Procured $2M in new sales, achieving 95% to 110% of annual goals. Managed $1M budget for print advertising capabilities. Mentored and supported growth of direct reports. -
Buyline Account ManagerContinental Jun 2001 - Sep 2002Hanover, DeTeamed with outside sales reps to solicit sales of commercial, passenger, and industrial tires for a top five global automotive supplier. Handled account management for two territories and two highly visible national accounts. Held responsibility for inbound calls from clients in southeast U.S. regarding accounts, purchases, and shipments.
Wes Howard Skills
Wes Howard Education Details
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The University Of GeorgiaMarketing
Frequently Asked Questions about Wes Howard
What company does Wes Howard work for?
Wes Howard works for Ispot
What is Wes Howard's role at the current company?
Wes Howard's current role is Client Partnerships.
What is Wes Howard's email address?
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What is Wes Howard's direct phone number?
Wes Howard's direct phone number is +140491*****
What schools did Wes Howard attend?
Wes Howard attended The University Of Georgia.
What skills is Wes Howard known for?
Wes Howard has skills like Advertising, Marketing Strategy, Outdoor Advertising, Integrated Marketing, Digital Media, Advertising Sales, Media Planning, Direct Marketing, Relationship Marketing, Crm, New Business Development, Contract Negotiation.
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