Regional Marketing Lead / Marketing Director
Lucerne, Switzerland
From the Swiss office, responsible as product strategic lead to exceed sales & OI objectives, alignment of local needs with Global plans, and the development of shared resources, across 31 countries in Europe. • Lead the strategic development and implementation of Global and Regional plans, with innovative [and at times market disruptive] models.• Results based innovation: Researched, Beta Tested, and delivered digital programs, subsequently scaled across countries.• Developed… Show more From the Swiss office, responsible as product strategic lead to exceed sales & OI objectives, alignment of local needs with Global plans, and the development of shared resources, across 31 countries in Europe. • Lead the strategic development and implementation of Global and Regional plans, with innovative [and at times market disruptive] models.• Results based innovation: Researched, Beta Tested, and delivered digital programs, subsequently scaled across countries.• Developed Launch business cases to support 5 simultaneous go to market plans • Led P&L evaluation of products resulting in reallocation of resources and clear OI gains. Areas of responsibility: pain, respiratory, women’s health. Show less