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Howard A. Lim grew up in Santa Barbara, California. His passion for creativity ignited at the tender age of five as he delved into finger painting and was captivated by the concept of bringing something into existence from nothingness. After completing his Applied Art and Design education at Cal Poly, San Luis Obispo, and pursuing graduate studies in Advertising and Digital Media at the Art Center of Design in Pasadena, he founded HOW CREATIVE® in 1987. Lim's pioneering contributions to digital media design and advertising for Fortune 100 companies, such as Apple, Disney, and HP, catapulted him to the vanguard of contemporary branding. Within this sphere, he introduced Authentic Branding®, a paradigm-shifting concept further elucidated in his authored book. Mr. Lim's noteworthy contributions have earned him recognition in esteemed publications like the Los Angeles Times and Wallstreet Journal. Additionally, he advises respected organizations such as the Cal Poly College of Liberal Arts Dean's Associate Advisory Council. His accolades include the INPEX Lifetime Achievement Award, iCAN Speaker Award, and HOW Design Award.Recognizing the stark reality that over 95% of businesses falter or plateau within 3 to 5 years, he felt compelled to reverse this trend and foster success among enterprises. Moreover, he observed that most businesses only achieve a fraction—around 25%—of their potential. Determined to address this disparity, Mr. Lim developed a solution to empower businesses to realize their full potential. Lim's philosophy centers on the belief that thriving businesses benefit stakeholders and contribute to a robust economy and societal well-being. This ethos drives his commitment to fostering success among enterprises.Leveraging his creativity and business acumen, Lim pioneered the We Design Businesses® framework through his exclusive SIM™ system, catalyzing heightened profitability, dynamic organizational cultures, and the establishment of industry-leading brands. The SIM™ system empowers enterprises to unleash untapped potential and redefine their trajectories, deviating from traditional methods to expedite timelines, amplify profitability, and transcend sector limitations. Rooted in the conviction that every business harbors a distinctive story, Lim facilitates profound connections between companies and their clientele, yielding substantial results.
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World-Class SpeakerHow CreativeLos Angeles, Ca, Us -
PresidentHow Creative Feb 1987 - PresentLos Angeles, UsAn award-winning business and branding architect™, sought-after speaker, author, and organization advisor since 1987, Howard A. Lim has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®. For over 30 years, Mr. Lim has represented a vast array of all-size businesses, from startups to Fortune 500 brands, including Apple, Honda, Disney, DreamWorks, Acura, Xerox, Oracle, Cirque du Soleil, Lakeshore Entertainment, Mattel, Jakks Pacific, Northrop, ATT, Paramount Pictures, and HP, just to name a few. His contributions have added billions of dollars to clients' profits, to the greater value of the brand, and to the company’s equity. Mr. Lim is the author of Authentic Branding® and is a frequent speaker, judge, presenter, and panelist at conventions and business conferences. He regularly hosts seminars and workshops and has taught more than 100,000 entrepreneurs and all-size business owners how to build differentiated brands that connect with customers intellectually and emotionally. As a Business and Brand Architect™, Howard A. Lim is passionate about business and brand designing and building. Using his rich and diverse experiences, Mr. Lim has developed and refined a complete, trademarked, integrated process that blends business and branding. This process has crafted compelling, world-class businesses and brands for all sizes that are embraced and understood across all channels. -
World-Class SpeakerHow Creative Feb 1994 - PresentLos Angeles, UsHoward A. Lim specialty subject of world-class business development and branding is perfect for CEOs, VPs, Cs, managers, entrepreneurs, all size business owners, upper corporations, inventors, marketers, investors, sales reps, colleges and business groups.Howard A. Lim is an excellent fit for: Keynotes, Breakouts, Workshops, Seminars, Panel Guest, Trainings, Retreats, Webinars, Judging.Your audience will learn how to:• Develop and build an Authentic Integrated Brand™• Save millions of dollars in branding mistakes• Shape their brand as an industry leader• Integrate all their media to speak powerfully behind their brand identity• Build profits, value & equity quickly—in years or months, not decades• Define true targeted customers and segmentsHoward A. Lim doesn’t talk about branding as an abstract concept. He shows people how to professionally brand. He will present actual before-and-after case studies that have influenced billions of dollars in revenue, value and brand equity for his clients.WSS Results:• In designing a new brand identity for WSS, the first four stores remodeled in the pilot run saw their sales increase by 100% in 7 months• Rebranding of the Los Angeles Marathon drew a record-breaking turnout of 23,000 participants• His StarPower rebranding campaign for DreamWorks increased conference attendance by 25%—something that had never previously been achievedA Partial Event Client List: International Houseware Show, The Hardware Show, INPEX, John Asaraff, Pure Insight, Women Business Success Show, UIA, Fashion Business Inc., just to name a few.
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Business And Brand ArchitectHow Creative Mar 1987 - PresentTopanga, UsHoward A. Lim founded HOW CREATIVE® in 1987. Lim's pioneering contributions to digital media design and advertising for Fortune 100 companies, such as Apple, DreamWorks, and HP, catapulted him to the vanguard of contemporary branding. Within this sphere, he introduced Authentic Branding®, a paradigm-shifting concept further elucidated in his authored book. Mr. Lim's noteworthy contributions have earned him recognition in esteemed publications like the Los Angeles Times and Wallstreet Journal. Additionally, he advises respected organizations such as the Cal Poly College of Liberal Arts Dean's Associate Advisory Council. His accolades include the INPEX Lifetime Achievement Award, iCAN Speaker Award, and HOW Design Award.Recognizing the stark reality that over 95% of businesses falter or plateau within 3 to 5 years, he felt compelled to reverse this trend and foster success among enterprises. Moreover, he observed that most businesses only achieve a fraction—around 25%—of their potential. Determined to address this disparity, Mr. Lim developed a solution to empower businesses to realize their full potential. Lim's philosophy centers on the belief that thriving businesses benefit stakeholders and contribute to a robust economy and societal well-being. This ethos drives his commitment to fostering success among enterprises.Leveraging his creativity and business acumen, Lim pioneered the We Design Businesses® framework through his exclusive SIM™ system, catalyzing heightened profitability, dynamic organizational cultures, and the establishment of industry-leading brands. The SIM™ system empowers enterprises to unleash untapped potential and redefine their trajectories, deviating from traditional methods to expedite timelines, amplify profitability, and transcend sector limitations. Rooted in the conviction that every business harbors a distinctive story, Lim facilitates profound connections between companies and their clientele, yielding substantial results.
Howard A Lim Skills
Howard A Lim Education Details
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Artcenter College Of DesignTypography And Computer Graphics -
California Polytechnic State University-San Luis ObispoApplied Art And Design
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California Polytechnic State University-San Luis ObispoGraphic Design And Advertising
Frequently Asked Questions about Howard A Lim
What company does Howard A Lim work for?
Howard A Lim works for How Creative
What is Howard A Lim's role at the current company?
Howard A Lim's current role is World-Class Speaker.
What is Howard A Lim's email address?
Howard A Lim's email address is in****@****ive.com
What is Howard A Lim's direct phone number?
Howard A Lim's direct phone number is +131080*****
What schools did Howard A Lim attend?
Howard A Lim attended Artcenter College Of Design, California Polytechnic State University-San Luis Obispo, California Polytechnic State University-San Luis Obispo.
What are some of Howard A Lim's interests?
Howard A Lim has interest in Upgrade Brands, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Golf, Fishing, Home Decoration, Cooking.
What skills is Howard A Lim known for?
Howard A Lim has skills like Marketing, Advertising, Integrated Marketing, Start Ups, Logo Design, Strategy, Entrepreneurship, Leadership, Creative Direction, Graphic Design, Marketing Strategy, Social Media Marketing.
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