Kelsey Howell Email & Phone Number

-Spearhead the design, construction, and ongoing management of the flagship retail location and its corresponding website.-Devise and execute comprehensive marketing and sales strategies, including innovative incentives, resulting in increased foot traffic and revenue.-Develop and implement standardized procedures, conducting regular training sessions to maintain a high level of employee competency.

-Owned and managed a portfolio of investment properties, overseeing all aspects of construction, design, and sales transactions.-Identified and capitalized on lucrative real estate opportunities, successfully executing purchase and sale contracts.-Designed cohesive layouts and implemented modern design plans, personally selecting furnishings and curating final staging to enhance property appeal.-Managed all project activities, including scheduling, task tracking, and procurement of materials, ensuring timely and cost-effective project completion.

Seattle, Wa, Us

-Collaborated with the Managing Director and team to brand, design, and launch a CBD ecommerce brand.-Worked with design/product agencies to create strategy, interaction design, and information architecture for the home page, product listing pages, product description pages, and checkout page for site launch; Released the site on time and under budget-Designed product recommendation tool and CBD tracking tool for iterative follow up releases to differentiate the site from competitors, offering education, expectation setting and tracking for customers-Created competitor analysis documents, allowing team to make more informed strategic choices and effectively differentiate the brand-Implemented Project Management strategy, tools, and task tracking for the team, drastically increasing efficiency and team visibility-Participated in branding and naming exercises, resulting in the selection of the site name, logo, and color scheme

Seattle, Wa, Us

-Partnered with VP of Product Management to build team for fast-paced startup, hiring and training 10 employees into product management while creating baseline agile processes. -Owned full product development lifecycle for innovative and technology-driven company focused on medical cannabis education, research, and products.-Managed Mobile Team of six iOS/Android engineers and regularly presented sprint progress to key stakeholders-Oversaw execution of key projects, including redesign of finder tool that increased new sales by 230%, implementation of geofencing to generate more targeted advertisements, sales and management tool that improved sales by 25% in first quarter, and launch of new client pre-order and pick-up services-Created and executed product vision and roadmap for complete app redesign from ideation to implementation, including cross-functional collaboration with developers, design, operations, and marketing teams-Wireframed and prototyped ideas using Sketch and Omnigraffle while frequently partnering with UI and UX designers; determined appropriate structure and visual representation needed for final product-Interfaced with colleagues across the business to assess product feature needs, implement beta programs, and provide customized training on new products and tools-Conducted field analysis and needs assessments at local dispensaries monthly; compiled research and provided reports to leadership-Completed product research documents for all new features as part of system implemented by leadership, allowing for a more streamlined product development process

Seattle, Wa, Us

-Led planning, organization, and staffing in Product Management for high-growth start-up company.-Managed execution of new products in retail stores, including partnership and communication with store owners and management -Enhanced company brand through creation of new marketing materials, including branded apparel, pamphlets and conference materials, in conjunction with a dedicated design team-Served as project lead for implementation of pre-order service, requiring extensive oversight and travel to 7+ states to manage feedback, questions and client expectations-Supervised development of product catalog, back-end dispensary management tool, kiosk applications, and new products and brands site-Oversaw multiple site-wide data migrations and managed API access, allowing for increased application efficiency

Seattle, Washington, Us

-Oversaw office administration and investment opportunity research for private equity company as organization grew from 15 employees to more than 200.-Coordinated logistics and prepared materials for meetings between leadership and high-profile investors-Conducted industry research for senior leadership, used to identify future business development opportunities-Served as Executive Assistant for Senior Partner, managing all travel, expenses, and day-to-day logistics while providing highest attention to detail

Seattle, Wa, Us

-Served as principal technical advisor for employees worldwide, providing support and training on software and job best practices designed to improve employee performance and retention.-Troubleshooted complex e-commerce software, operational and customer issues, providing timely resolution and appropriate documentation-Drove continuous improvement in Service Level Agreement metrics, delivering over 300% increase in productivity