As the Marketing Manager for Process Flow Technologies at Ingersoll Rand, I lead a talented team focused on driving growth through strategic marketing initiatives. My role centers on overseeing the execution of multichannel demand generation programs, data analysis, and website optimization to target key verticals and B2B customer segments, ensuring the team meets critical objectives such as Marketing Qualified Leads and revenue growth.Key responsibilities include:- Leading a team in the development and execution of multi-channel marketing campaigns, in close collaboration with the global demand generation team.- Overseeing the creation of compelling content (case studies, white papers, videos) in partnership with product management and sales teams.- Guiding the team in executing regional SEO/SEA strategies to boost web traffic and conversions.- Ensuring best practices in lead management processes and translating data insights into actionable strategies to optimize marketing performance.

Promoted to Parts Marketing Manager after YOY increasing responsibilities within the department.• Led the comprehensive research and strategic development of a customer loyalty program specifically designed for the aftermarket sector - Completed research, design, and road mapping, connected with internal legal team to ensure compliance and alignment, tested check out process with DMS systems, and worked cross functionally with Purchasing and IT to develop full requirements document and support with the vetting of platform providers.• Led the end-to-end development and successful implementation of a comprehensive retail strategy and store design initiative for our private label brand, Road Choice, resulting in heightened brand visibility and enhanced customer engagement.• Instrumental to the development of our new product marketing strategy, Road to Selling, in alignment with sales and product management. - Proactively took feedback from dealers and sales to pursue a new way of marketing our products while working cross functionally with sales to create marketing collateral.• Recipient of the 2023 Extra Mile Award, nominated by Regional Parts Directors, in acknowledgment of consistently surpassing expectations and delivering exceptional performance.

Promoted to Brand Manager after being an integral part of the successful rebranding of Volvo Group’s private label parts brand, Road Choice Truck Parts. Sales grew by 20% in my first year as brand manager with continual growth year-over-year since. • Spearheading the global governance and guidance of the Road Choice Brand in all facets of communications, including media relations, to ensure adherence to Road Choice/Volvo Group processes and best practices.• Conceptualizing and building resource documents for brand identity, communications, tradeshows/events, merchandise, social media, website design, product branding, and packaging.• Authoring Global Communication Guidelines and serving as the primary point of contact for all Road Choice communications.• Developing Road Choice brand and product advertising campaign assets in electronic, print, and emerging media. • Established Road Choice merchandise, packaging, and digital policies.

• Worked as an integral part of the Aftermarket Marketing team to create and drive marketing and communication initiatives through internal dealer and supplier business channels.• Created and developed print and digital communications consistent with Aftermarket’s overall marketing, sales, and communication strategy. • Developed new and efficient ways to broaden communications and coordination of activities that drove competence development and value selling. • Oversaw various vendor relationships to ensure quality work was produced on-time and within budget. • Served as the Aftermarket brand marketing representative for Mack Trucks and Volvo Trucks, ensuring communications consistently conveyed correct brand identities across customer touchpoints • Established and managed all Aftermarket trademarks with internal legal team.

• In charge of content and execution of all social media accounts associated with the CVB including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Google+• Graphic Design of all materials in the marketing department. Materials include advertisements, annual visitors guide, bid book documents, weekly event emails, invitations and any other items that may need to be designed. • Creation of press releases and advertorial content. • Website management including updating photo galleries, updating listings and uploading new content. • Project management. Work with vendors and sales representatives to ensure projects are completed correctly and in a timely manner. • Create end-of-month reports to track all projects that have been completed.

• In charge of all marketing and game management aspects for men’s soccer, women’s soccer, women’s basketball, wrestling and softball. This includes marketing the athletic teams/events to internal and external groups. o Increased men’s soccer attendance by 32%o Increased women’s basketball attendance by 22% o Increased women’s soccer attendance by 20%• Responsible for upkeep and improvement of the “UNCG Spartan Athletics” Facebook fan page, resulting in an increase in fan following. • Responsible for planning and implementation of special events for the athletic department including an annual kick-off event, basketball preview and senior banquet. • Responsible for writing all UNCG related radio spots for men’s basketball radio broadcasts, along with writing a bi-weekly 90-second “Spartan Spotlight” to highlight happenings in the UNCG athletics department. • Assist with coordinating and tracking all community service projects performed by UNCG athletes, including the Spartan Athletics Fox 8 Gifts for Kids Campaign. • Responsible for managing marketing interns within the athletic department. This includes managing their schedules, office duties and game day responsibilities. • Marketing team was awarded the Gold Medal for its Season Ticket Sales Campaign in the Best of Awards program by the National Association of Collegiate Marketing Administrators (NACMA) for Group II schools.

Work with the Greensboro Sports Commission staff to organize, publicize and implement sporting events in the Greensboro area. Events include 2010 ACC Baseball championship, NCAA Track and Field championship and Sport Council events.

Job responsibilities include placing print advertising for clients, assisting with media buys, and working as a liaison between clients and other employees of the company and between media representatives and clients. Work with printers to coordinate print jobs for clients and write press releases for clients as needed.

As an athletics marketing intern I assist with on-court promotions at men's and women's basketball games, assist with special groups in attendance and various marketing in-game functions - including the Women's Basketball Fantastic Fan Program coordination, a NCAA grant function. As well as assisting with the Big South Conference Women's Basketball Championship hosted by High Point University

As an employee with the Greensboro Grasshoppers I am working in the box office interacting with the public to ensure that their ticketing needs are met.

As an employee at Tweetsie Railroad I worked in the ticket office taking phone orders, processing online orders, and working as a ticket seller on days that the park was open for operation. In my second season I served as a Lead. As a Lead I was responsible for scheduling and training of new employees as well as serving as a back up to the Ticket Office Manager.