Taylor Howell Email & Phone Number

Raleigh, NC, US

Global, Global, OO

-Manage a team of 6 business owners and tech managers covering CMS, PIM, DAM, Marketing Automation, eCommerce, Content Workflow and other web properties.-Work to develop my team members in their careers by encouraging growth projects, facilitating training and development activities, fostering a team culture of growth and learning, and acting as a guiding.

Global, Global, OO

-Act as Business Owner and marketing to IT liaison for Sitecore Content Management System (CMS) and Sitecore Content Hub (previously Digizuite) Digital Asset Management (DAM) system-Define, prioritize and implement cross-segment digital strategies-Specific long-term strategies/projects include: Website Personalization using Sitecore and Salesforce.

Leverkusen, North Rhine-Westphalia, DE

-Supported the Global Digital Marketing team in the development, implementation and execution of the Global and Regional digital strategies with a specific focus on key 34 country markets.-Defined, prioritized and implemented cross-segment digital strategies-Worked with the marketing and IT teams to translate business strategies and requirements into.

Leverkusen, North Rhine-Westphalia, DE

-Created and implemented content marketing and asset management strategies and plans for the North American Crop Science business that aligned with brand, customer experience and go-to-market strategies to optimize customer engagement-Developed and implemented annual content plan to optimize customer experience and enhancebrand awareness, relevancy and.

Leverkusen, North Rhine-Westphalia, DE

-Developed and managed strategy and execution of SEO on-page and off-page tactics including content, keyword research and tracking, link building, structured data, page layout, and meta data-Worked with key stakeholders to develop content marketing and SEO strategies for various Bayer web properties-Managed and created website content using Sitecore for.

Wake Forest, North Carolina, US

-Managed and created B2C content for 1-800-PACK-RAT and B2B content for its subsidiary divisions, Forward Relocation and Forward Freight -Managed strategy and execution of SEO on-page and off-page tactics including content, link building, and page layout-Managed and created website content using Sitecore and Wordpress-Developed and managed email marketing.

Raleigh, NC, US

-Promoted from Analyst based on portfolio size and development, performance and leadership, client relationship management, and consistent dedication and work-ethic-Maintained portfolio of $5,000,000 in annual client spend-Took on more team responsibilities including teaching new hires, directing client acquisition seminars, and developing and sharing new.

Raleigh, NC, US

-Analyzed and assessed the performance of online advertising campaigns and translated quantitative and qualitative data into recommendations and plans for revising the campaign strategy.-Managed planning and execution of online search marketing programs, including strategy development, keyword research and expansion, campaign management, monitoring.

Research Triangle Park, NC, US

-Designed, wrote, and composed content and informational material to be presented to member companies and prospects using Adobe Creative Suite-Created and managed web content using Wordpress-Promoted content and fostered engagement across LinkedIn, Twitter, and Facebook as well as traditional advertising outlets including print and outdoor.

Raleigh, North Carolina, US

-Developed and executed creative marketing strategies utilizing new and traditional media to capture prospective readers/listeners and advertising clients -Marketed all Student Media publications and media outlets to students, alumni, and Triangle locals. The publications included: The Technician, WKNC radio station, The Nubian Message, The Agromeck.

Raleigh, North Carolina, US

-Developed promotional material and posters using Adobe Creative Suite-Worked with the student marketing team to develop creative marketing strategies to promote each of the University Recreation departments including Intramural Sports, Club Sports, Fitness, Outdoor Adventures, and the Carmichael Gym and Aquatic Center to students, faculty, and Triangle.

Chapel Hill, North Carolina, US

-Sold print, online, and mobile advertising space to local businesses in the official NC State directory and planner-Increased team sales from the previous year by 27%-Cold called 30 to 40 new or current sales prospects in the downtown Raleigh, southeast Raleigh, and Garner area daily-Used active listening and persuasion to meet customer objections.

-Planned and designed detailed web interfaces, layouts, and site media for company website.-Managed and added new content in Wordpress and maintained a quality control process ensuring all content was on-brand, error-free, and consistent in style and messaging. -Regularly met and corresponded with the client to meet their needs and expectations.