Taylor Howell Email & Phone Number

Raleigh, Nc, Us

Global, Global, Oo

-Manage a team of 6 business owners and tech managers covering CMS, PIM, DAM, Marketing Automation, eCommerce, Content Workflow and other web properties.-Work to develop my team members in their careers by encouraging growth projects, facilitating training and development activities, fostering a team culture of growth and learning, and acting as a guiding leader to help my team be the best versions of their professional selves.-The goal of our team is to manage and optimize the tech stack, partnering with IT, eCommerce, UX, Brand, Marketing, Data, Production, Product Management, and Leadership to continuously improve our use of the systems and platforms within the stack. -Design the digital marketing technology roadmap, collaborating closely with global marketing and communications across Cytiva.-Manage cross-functional partnerships with business partners, technology, operations, HR and talent acquisition, and data/analytics teams to achieve strategic objectives and results.-Work to modernize marketing platforms and simplify/unwind legacy systems to achieve the best in class internal and external customer experience.-Work with global and regional senior digital, marketing, communications, content, and business leaders to develop strategies, timelines, and execution teams to create customer-centric, user-friendly platforms.-Manage and engage product owners across business functions to adopt new ways of working and help drive the strategy and roadmap for creating best-in-class marketing and communication digital technology capabilities. -Lead a team of marketing and communication technology professionals globally that work to implement campaigns, marketing programs and branding initiatives.-Manage internal team, vendor resources, budgets, tracking & administration of program costs, and internal processing.-Update business units, senior management, and global marketing and communication teams on program results through quantitative and qualitative reports.

Global, Global, Oo

-Act as Business Owner and marketing to IT liaison for Sitecore Content Management System (CMS) and Sitecore Content Hub (previously Digizuite) Digital Asset Management (DAM) system-Define, prioritize and implement cross-segment digital strategies-Specific long-term strategies/projects include: Website Personalization using Sitecore and Salesforce, Holistic Search and Content Strategy (SEO and SEM), DAM migration and optimization(Digizuite > Sitecore Content Hub), Sitecore 10 migration, Conversion Rate Optimization based on visitor behavior and website performance, and IT and Marketing Process/Communication optimization -Work with executive and senior leaders to create and maintain an operating plan to achieve the strategic vision and operating platform that defines our digital strategy-Collaborate with Marketing and Development team leads on release planning, capacity and resource planning and using agile digital tools effectively-Develop digital solutions for Sitecore web properties - develop and maintain the product roadmap, oversee feature/function implementation, and lead strategies to better utilize Sitecore capabilities-Coordinate all activities between agency, IT, business and marketing teams -Consolidate marketing, business and functional requirements into user stories and digital marketing roadmaps/plans-Identify and align on KPIs linked to the digital ecosystem and benchmark against competitive digital marketing tools and activities including web analytics and competitive intelligence

Leverkusen, North Rhine-Westphalia, De

-Supported the Global Digital Marketing team in the development, implementation and execution of the Global and Regional digital strategies with a specific focus on key 34 country markets.-Defined, prioritized and implemented cross-segment digital strategies-Worked with the marketing and IT teams to translate business strategies and requirements into customized Sitecore website solutions for 34 key country markets. Co-lead project to launch Sitecore 8.2 websites for 34 key country markets.-Coordinated the planning and launch of Google Analytics and DATA Studio in 34 key country markets - transitioning from AT Analytics-Coordinated all activities between agency, IT, business and marketing teams-Identifyed and aligned on KPIs linked to the digital ecosystem and benchmarked against competitive digital marketing tools and activities including web analytics and competitive intelligence

Leverkusen, North Rhine-Westphalia, De

-Created and implemented content marketing and asset management strategies and plans for the North American Crop Science business that aligned with brand, customer experience and go-to-market strategies to optimize customer engagement-Developed and implemented annual content plan to optimize customer experience and enhancebrand awareness, relevancy and loyalty; guided integration of content activities into marketingcampaigns; defined, tracked and interpreted campaign metrics to optimize impact-Managed web strategy, design, content, updates and maintenance; directed Search EngineOptimization (SEO) and Search Engine Marketing (SEM) activities; conducted on-going usabilitytests to enhance content effectiveness; activated email marketing efforts, including editorial calendar, deployment cadence, content development, versioning, web landing pages, and approvals-Sourced and evaluated content creators to acquire relevant content that aligned with brand andcustomer strategies; provided direction for and oversaw content development, including writing,editing/repurposing, dynamic content formatting and production-Trained and supervised marketing and vendors to ensure content was aligned with the contentstrategy, consistent in terms of style, quality and tone of voice and optimized for userexperience for all channels including web, social, email, mobile, video, digital, print, TV, radioand in-person-Managed vendor processes and relationships relative to content development, approvalworkflow, content/asset delivery, asset archiving and warehousing-Directed and managed the Crop Science asset system of record; lead development, maintenanceand integration of the Digital Asset Management (DAM) system with Bayer CRM, Cop Claims system, offline warehouse order site, and other sites/tools as needed to advance customer experience strategies

Leverkusen, North Rhine-Westphalia, De

-Developed and managed strategy and execution of SEO on-page and off-page tactics including content, keyword research and tracking, link building, structured data, page layout, and meta data-Worked with key stakeholders to develop content marketing and SEO strategies for various Bayer web properties-Managed and created website content using Sitecore for various Bayer web properties-Collaborated with web developers and engineers to develop customized Sitecore solutions-Utilized a data driven approach to analyze, review, and report on effectiveness of content. Regularly provided insights gained from site health and content monitoring-Analyzed site health and search performance using Google Search Console, Bing Webmaster Tools, Brightedge, AT Analytics, and other 3rd party tools. Develop and execute strategy based on this data to optimize the site for search and user experience. -Maintained a quality control process ensuring all content was error-free, SEO-optimized, and consistent in style and messaging to optimize user experience and achieve business objectives.-Collaborated with agencies and copywriters to develop engaging, audience-focused content for the Bayer web properties

Wake Forest, North Carolina, Us

-Managed and created B2C content for 1-800-PACK-RAT and B2B content for its subsidiary divisions, Forward Relocation and Forward Freight -Managed strategy and execution of SEO on-page and off-page tactics including content, link building, and page layout-Managed and created website content using Sitecore and Wordpress-Developed and managed email marketing strategies for autoresponder and opt-in programs to foster engagement and increase revenue-Promoted content and fostered engagement with customers across Linkedln, Twitter, Facebook, YouTube, Pinterest, Instagram, and Google+.-Collaborated with web developers and engineers to develop customized Sitecore solutions for the 1-800-PACK-RAT, Forward Relocation, and Forward Freight websites-Utilized a data driven approach to analyze, review, and report on effectiveness of content. Regularly provided insights gained from social media and site health monitoring-Managed execution of editorial calendar for all brands -Explored innovative content delivery methods across video, interactive websites, social media and other forms.-Managed content and facilitated the customer relationship management process on 65 Google My Business pages and 80 Yelp pages for all 1-800-PACK-RAT facility locations

Raleigh, Nc, Us

-Promoted from Analyst based on portfolio size and development, performance and leadership, client relationship management, and consistent dedication and work-ethic-Maintained portfolio of $5,000,000 in annual client spend-Took on more team responsibilities including teaching new hires, directing client acquisition seminars, and developing and sharing new ways increase client performance and productivity-Continued to direct the strategy and execution plans to drive optimization of PPC and achieve superior results by continually monitoring, revising, and optimizing SEO/SEM elements to expand reach and increase performance-Managed planning and execution of online search marketing programs, including strategy development, keyword research and expansion, campaign management, monitoring, reporting, analysis, optimization, and budgeting-Communicated regularly with clients on status, timeline, budget deliverables performance reporting and competitive intelligence analysis. -Maintained near-perfect client correspondence and went above and beyond to meet and exceed client goals and expectations-Developed strategy and executed on tactics to launch and grow display advertising

Raleigh, Nc, Us

-Analyzed and assessed the performance of online advertising campaigns and translated quantitative and qualitative data into recommendations and plans for revising the campaign strategy.-Managed planning and execution of online search marketing programs, including strategy development, keyword research and expansion, campaign management, monitoring, reporting, analysis, optimization, and budgeting-Managed a portfolio representing $5,000,000 in annual spend-Assisted clients with meeting ROI expectations by performing ad copy testing and keyword analysis.-Developed strategy and executed on tactics to launch and grow display advertising-Implemented successful bidding strategies and effective keyword management.-Continually monitored, revised, and optimized ad text as necessary.-Communicated regularly with clients on status, timeline, budget deliverables performance reporting and competitive intelligence analysis.-Created, categorized and refined keyword lists to create a comprehensive campaign that drives qualified visitors to client websites.-Used statistical analysis to draw conclusions about marketing campaigns and make recommendations accordingly.

Research Triangle Park, Nc, Us

-Designed, wrote, and composed content and informational material to be presented to member companies and prospects using Adobe Creative Suite-Created and managed web content using Wordpress-Promoted content and fostered engagement across LinkedIn, Twitter, and Facebook as well as traditional advertising outlets including print and outdoor display-Performed industry research to find potential opportunities and markets for CIMS offerings-Participated in CIMS meetings and events focused strongly on the applications of Big Data Analytics providing information to industry executives and academics-Assisted in planning for bi-annual CIMS meetings through email marketing, coordinating with MBA practicum teams, creating print materials, communicating with event speakers, and managing website content-Designed and sent promotional emails using Constant Contact for CIMS meetings and events as well as the bi-monthly newsletter

Raleigh, North Carolina, Us

-Developed and executed creative marketing strategies utilizing new and traditional media to capture prospective readers/listeners and advertising clients -Marketed all Student Media publications and media outlets to students, alumni, and Triangle locals. The publications included: The Technician, WKNC radio station, The Nubian Message, The Agromeck Yearbook, WolfTV, and The Windhover Arts Magazine -Promoted content and fostered engagement across Twitter, Facebook, Instagram, and other social platforms as well as traditional advertising outlets including print and outdoor display-Managed the student marketing team as well as multiple special events teams -Performed competitive analysis and market research to establish target audience and circulation patterns as well as gain qualified leads for the sales team-Managed multiple sales accounts for on-campus clients-Wrote digital content and used social media outlets to expand the Student Media brand

Raleigh, North Carolina, Us

-Developed promotional material and posters using Adobe Creative Suite-Worked with the student marketing team to develop creative marketing strategies to promote each of the University Recreation departments including Intramural Sports, Club Sports, Fitness, Outdoor Adventures, and the Carmichael Gym and Aquatic Center to students, faculty, and Triangle locals-Assisted in team planning and execution of special events -Wrote advertising copy and content to be used in email marketing, internal postings and newsletters, print materials, social platforms, and on web platforms-Identified opportunities and developed strategies based on market research to increase student involvement and membership numbers

Chapel Hill, North Carolina, Us

-Sold print, online, and mobile advertising space to local businesses in the official NC State directory and planner-Increased team sales from the previous year by 27%-Cold called 30 to 40 new or current sales prospects in the downtown Raleigh, southeast Raleigh, and Garner area daily-Used active listening and persuasion to meet customer objections, develop ways to build report, and enhance networking and time management skillsReceived the following recognitions: -Member of No. 1 team in the region and No. 8 team in the nation with net sales totaling $83,551 -Ranked No. 9 of 38 sales representatives with personal sales totaling $18,310 -Personally ranked in the top 25% in national sales of 544 sales representatives -Blue Collar Award: average of more than 35 sales calls per day over the course of 4 weeks -Week five regional contest winner: sold the most high exposure reservations -Increased team sales from the previous year by 27%

-Planned and designed detailed web interfaces, layouts, and site media for company website.-Managed and added new content in Wordpress and maintained a quality control process ensuring all content was on-brand, error-free, and consistent in style and messaging. -Regularly met and corresponded with the client to meet their needs and expectations.