• Growing, activating and engaging the Scorito community as Holland's largest fantasy sports company launched in the UK. • Managing and monitoring all UK-based media and marketing campaigns whilst forging partnerships with affiliates, brand ambassadors and social influencers.• Producing all English content (text, images, articles etc.) for the company's app, website and social media channels. • Liaising with country managers in other territories to ensure a consistent and optimal approach to strategic planning and application.• Other tasks included translating non-marketing-related material into native English, proofreading, aiding with game development, overseeing the English help centre and team of live reporters.

• Developing, implementing and monitoring the PR, digital and communications strategies for the organisation’s major sporting events including the Tour de Yorkshire cycling race, Scarborough Cricket Festival and Ebor Horse Racing Festival.• Writing and editing all sports-focused editorial to ensure accuracy and clarity, and that all key messages are delivered.• Overseeing the Tour de Yorkshire website and social media accounts to ensure growth, reach and engagement targets are met.• Writing proactive and reactive press statements as well as regularly serving as the organisation’s spokesperson for all sporting concerns.• Liaising with the chief executive, board of directors and heads of departments to offer guidance and ensure consistency of messaging.• Aiding with the development and implementation of the Welcome to Yorkshire’s wider communications, PR and digital strategies.

• Managing the PR, digital and communications strategies for Yorkshire 2019 - the local organising committee of the 2019 UCI Road Cycling World Championships.• Leading relations with the UCI (cycling’s world governing body) communications team and all key stakeholders, sponsors and delivery partners to ensure messaging was consistent, universally advantageous and optimally aligned. • Engaging key global media, social influencers and world-class athletes to maximise the global awareness, advocacy and exposure of this prestigious sporting event.• Supervising all promotional film, graphic and literature production - both in-house and by employing third-party production houses, designers and photographers.• Managing and monitoring the content and performance of Yorkshire 2019’s official website, online app, and portfolio of social media accounts.• Undertaking senior press officer duties such as organising media events, writing and circulating press releases, and arranging interviews with key personnel.• During event time I was also main point of contact for circa. 600 journalists and responsible for the press centre, media mix zone and post-race press conferences.

• Managing the editorial team, digital content strategy and online portfolio of the world’s biggest and most successful professional cycling team. • Developing, driving and measuring the impact of global strategies that grew Team Sky’s social media platforms into the largest and most engaged in the sport.• Researching, assessing and implementing new technologies that ensured Team Sky remained a leader in the constantly evolving digital arena.• Producing editorial, photographic and video content across all digital channels.• Collaborating with third-party data analysts and world-class creative agencies to ensure commercial targets were met and ground breaking content was produced. • Managing relationships with sponsors and stakeholders to drive cross-pollination of audiences and ensure their communications objectives were fulfilled. • Further roles included managing digital marketing budget, staffing, contract renewals, and ensuring a consistent tone and brand personality.

• Planning, developing and implementing team PR strategies and campaigns.• Managing all on and off-race media requests as well as writing and distributing all press releases and communications with key sponsors and stakeholders. • Briefing staff and riders (Sir Dave Brailsford, Chris Froome and Sir Bradley Wiggins included) before all media exposure and managing travel, time keeping and PR activity at global cycling events including the Tour de France.• Analysing media coverage and producing key messaging documents to inform and support senior management, staff and riders. • Organising and managing high-profile media days and press conferences. • Commissioning and evaluating market research projects to gage the team’s reputation and brand identity.

• Writing and editing race guides, reports, features, interviews and news pieces for TeamSky.com and SkySports.com as well as compiling galleries and news alerts. • Launching and managing Team Sky’s social media platforms, giving them their own bespoke personalities and ensuring annual growth targets were met. • Collating and responding to all fan, media and third-party correspondence.• Also responsible for managing live update streams and web-chats.

• Writing and editing news stories, match previews, reports and reaction pieces for the Champions League, Premier League and Championship pages of SkySports.com – a website which attracted over 33 million monthly unique users. • Attending press conferences and media opportunities as well as conducting one-on-one interviews with the world’s highest-profile players, managers and owners.• Compiling in-depth feature articles as well as contributing to the Transfer Talk and Paper Talk sections of the site.

• Writing and editing copy for live sports pages that reached 3.2m viewers per week. • Compiling up-to-the-minute news and reports on leading sporting events including the Champions League, Premier League, F1 Championship, Ryder Cup and Tour de France. • Helping set the news agenda for the company’s digital, online and mobile platforms.• Additional assignments include feature writing for the Press Association’s Sports Briefing (b2b) and official PFA magazines, as well as regular travel and music articles.

• Working across the company’s sports editorial departments, including extended spells on the official Premier League and Super League websites. • The traineeship allowed me to develop a wide range of skills and I was offered a permanent role just nine months into the two-year programme.

• Researching and writing athlete profiles for the 2009 re-launch of RedBull.com • Liaison with athletes, managers and the editorial team to ensure all copy conformed to Red Bull’s in-house style.

• Researching and writing weekly TV previews on the request of the magazine’s TV Editor.

• Researching and writing weekly news and contest reports for the channel’s website.

• Writing weekly book, DVD and website reviews. Researching and sourcing “top ten” lists and sports quizzes. Collated all editorial for a 16-page golf supplement for the 2005 Open Championship.

• Compiling and editing film reviews for the magazine’s website.