• Led end-to-end marketing efforts for an e-commerce brand, overseeing digital ad campaigns, SEO initiatives, influencer partnerships, and content creation strategies.• Developed and executed multi-channel marketing campaigns (email, social media, and digital ads) aimed at increasing brand visibility, engagement and conversions. • Managed SEO and content strategy, optimizing keywords and content to improve organic search performance and traffic.• Directed influencer marketing outreach and partnerships, establishing connections with influencers to amplify brand reach and engagement, focusing on authentic storytelling.• Oversaw analytics and performance tracking, leveraging tools to track KPIs and adapt strategies to improve ad performance and ROI.Key Accomplishments:• Created strategic influencer partnership campaigns increasing sales by 86% YOY. 💵• Implemented new pricing strategies increasing conversion rates by over 100% 💰

Key contributor to the marketing team driving the creation and optimization of digital content to amplify performance marketing KPIs across a wide range distribution platforms for organic SEO, targeted email marketing, and impactful paid advertising.

During my undergraduate years, I founded a media production company, working with top YouTubers and influencers to produce high-quality content while making a name for myself in the industry. One of my proudest achievements was producing and directing a short film that won the prestigious ASC (American Society of Cinematography) award, given to only one college student per year.Running this business gave me firsthand experience in what it takes to build and scale a company from the ground up. From managing operations and client relationships to navigating financial decisions, I gained valuable insights into the intricacies of running a business in a fast-paced and creative industry. This venture not only sharpened my understanding of entrepreneurship but also deepened my appreciation for the challenges startups face, from cash flow management to growth strategies. These lessons continue to shape my passion for marketing and turning cold leads into brand ambassadors.

During my undergraduate, I co-founded a software startup that transformed my view of what’s possible. I had the opportunity to pitch to investors, which was a thrilling challenge that lit a fire in me for entrepreneurship. It wasn’t just about the pitch, though—building something from scratch, learning through trial and error, and adapting quickly to change taught me more than I could have imagined.That experience showed me the grit and resilience needed to succeed in the startup world, and it sparked a lifelong passion for innovation and business-building. The lessons I learned, both from successes and failures, laid the foundation for my passion of startups and entrepreneurship.