Howie Reed Email and Phone Number
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For over 15 years, Howie has led solar operations at a strategic management level, developing best in class industry practices, while delivering innovative solutions to the needs of both end customers and construction and investor partners. A solar industry veteran, Howie has developed and sourced a commercial solar project pipeline of over 2 GW. Howie's background includes over 20 years of strategic business experience and extensive clean energy industry knowledge. Howie received his bachelor’s degree in marketing and international business from Silicon Valley’s prestigious Santa Clara University.Howie is an accomplished, driven solar industry veteran with proven success in management, sales, marketing and operations with 25 years of sales, marketing and operational management experience establishing, implementing and leading strategies and initiatives to reach and exceed corporate goals. Howie has extensive experience and knowledge in the solar finance and renewable energy industries. He is a multifaceted, intelligent and poised leader with the knowledge and skills to drive growth in any project. Core professional competencies include: -Operational Management -Sales Management -Renewables -Solar Financing -Business Strategy Development -Marketing and Operational Initiatives -Team Leadership -New Business Development -Lead Generation Program Creation/Enhancement -Call Center Management -Training and Development
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Chief Operating OfficerTritec Americas, Llc Oct 2015 - PresentLa Jolla, Ca, Us- Direct all aspects of TRITEC Americas operations including project development, financing, project management, operational systems, marketing and sales- Expand industry relationships and incorporate new channel partners to increase project development and financing opportunities for TRITEC Americas- Designed and implemented an efficient and agile CRM and project management architecture for the constantly evolving needs of the solar industry- Continuously evaluate and maneuver systems’ processes to create procedural efficiencies and cost savings- Position systems as a key driver to scaling solar project pipeline growth- Deploy best practices in targeted system module design creating a customizable, user specific experience- Charged with management and realization of web based tools integration and automation within TRITEC Americas’ systems - Create process efficiencies in due diligence collection and reporting, minimizing approval timelines and allowing for greater project approval processing capacity
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PrincipalHowie Reed Consulting Jan 2012 - Present- Develop first class sales, marketing and operations solutions to small and medium sized businesses allowing them to focus on their core competencies while I help grow their business- Specialization in development direction and strategic leadership, overseeing the creation, implementation and growth of client's business initiatives- Train and motivate sales teams to drive company's sales goals and hit quota targets- Create and implement integrated sales organizational management tools and processes- Provide clients with marketing and sales leadership, business and organizational development, lead generation, brand identity and positioning, copywriting and editing, media buying, social media and search engine optimization- Create cutting edge video campaigns, premier websites and other impactful marketing collateral
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Senior Vice President Of OperationsEe Renewable Energy May 2013 - Sep 2015- Developed an operational roadmap utilizing software management best practices to build a best in class sales and project management platform- Established and expanded industry relationships with contractors, suppliers and integrators to further company’s sales efforts and drive target revenue goals- Implemented a mission critical operational focus driven by key performance metrics maximizing process efficiency- Built multiple clean energy finance quoting engines for different business lines allowing for real time proposal, financing agreement and executive reporting creation- Drove user experience for customers, sales representatives and stakeholders through www.EqualEarthCorp.com and Equal Earth’s fully integrated CRM platform- Led and managed the implementation of solar photovoltaic, LED lighting and energy efficiency projects through a structured framework allowing for both scalability and streamlined execution- Designed and executed operational core competencies including due diligence approval processes, rebate processing, billing and customer service- Constructed and put into practice an in depth training program for all Equal Earth partners driving the company’s short term and long term goals and vision
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Director Of Lead GenerationOneroof Energy, Inc. Feb 2010 - May 2013San Diego, Ca, Us-One of OneRoof Energy’s first employees and key contributor to the fast growing start up’s growth and market position-Responsible for referral program, developing lead generation affiliates into strong sources of revenue through signed leases with strong gross margins-Manage Vertical Account Representatives to identify and sign target key accounts within certain verticals to drive lead generation-Create and implement long term partner adoption and sales growth plan to hit and surpass company’s sales and revenue goals-Train, educate and ready all affiliates, partners and employees in solar, OneRoof Energy strategy, vision and market positioning to drive sales-Laid the groundwork for our marketing operations, delivering an in-depth marketing plan integrating all marketing, advertising and public relations campaigns from search engine to direct mail to social media, as well as video development-Oversaw the development of OneRoofEnergy.com, creating a site that enabled customer and partner education as well as drove new customer acquisition through our lead generation portal -Built out original sales and operations process flow from start to finish, fully integrating into SalesForce -
Partner, Vp Sales & Strategic PartnershipsRed Sun Marketing Mar 2009 - Jan 2012Us-Co-founded Red Sun Marketing to provide marketing solutions to small to medium sized businesses-Responsible for development direction and strategic leadership, overseeing the creation, implementation and growth of hundreds of thousands of dollars worth of marketing campaigns-Provided clients with marketing and sales leadership, business and organizational development, lead generation, brand identity and positioning, copywriting and editing, media buying, social media and search engine optimization-Created cutting edge video campaigns, premier websites and other impactful marketing collateral from direct mail pieces to brochures-Developed RedSunMarketing.com to serve as the face of the company online and act as a lead generation portal -
Vice President – Marketing & International OperationsPerfspot.Com Jan 2007 - Mar 2009Scottsdale, Az, Us-Transformed PerfSpot.com from an English language only site to an international online community that currently boasts 51 distinct languages from all over the globe-Drove company growth to such an extent that our business unit, PerfSpot.com was acknowledged in Forbes as “Fastest Growing Social Network” in 2008-Analyzed and targeted possible high growth markets in order to increase the acquisition of new PerfSpot.com users-Worked directly with CTO on website design to ensure seamless integration for all language formats-In charge of overseeing all areas of the translation project from market research to hiring and managing qualified translators-Ensured the timeliness and quality of work of over 100 translators and proofreaders through meeting weekly output goals-Responsible for budget development and management -
Vice President Of SalesAlansis Media Mar 2004 - Mar 2009-Provided strategic leadership for the development of over 70 Alansis employees, maximizing productivity and sales revenue-Grew annual sales to over $11 million from $3 million-Developed and evaluated new product ideas and pilot programs that led to over $4 million in new sales in the first year alone-Transformed one of our business units, PerfSpot.com from an English language only site to an international online community that reached 51 distinct languages from all over the globe-Drove company growth to such an extent that our business unit, PerfSpot.com was acknowledged in Forbes as “Fastest Growing Social Network” in 2008-Responsible for strategic hires and partnerships to drive sales-Oversaw $5 million budget for all marketing activities from international marketing contracts to new business development programs-Created and managed live transfer division which became the leading revenue source for the company going from 0% to over 84% of our annual sales revenue-Drove sales and productivity of over 30 Alansis account managers as well as over 60 in-house call center employees in addition to 400+ contracted international call center employees-Authored highly effective call center sales scripts and installed a productivity based bonus program to maximize revenue and minimize costs
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Account ExecutiveUnivision Radio 2002 - 2004Miami, Florida, Us-Developed and sold multimedia marketing campaigns incorporating on-air, online and event marketing-Outpaced sales goals by 450% in first year, leading staff in new customer acquisition-Created marketing plans and promotional strategies based on client needs and budgets-Researched competitive positioning and incorporated branding, direct response marketing and creative strategy into complete marketing plans for various industries-Formed strategic partnerships and alliances with influential business and community leaders driving strong sales partnerships
Howie Reed Skills
Howie Reed Education Details
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Santa Clara University Leavey School Of BusinessInternational Business -
La Jolla Country Day School
Frequently Asked Questions about Howie Reed
What company does Howie Reed work for?
Howie Reed works for Tritec Americas, Llc
What is Howie Reed's role at the current company?
Howie Reed's current role is Chief Operating Officer at TRITEC Americas.
What is Howie Reed's email address?
Howie Reed's email address is hw****@****ail.com
What schools did Howie Reed attend?
Howie Reed attended Santa Clara University Leavey School Of Business, La Jolla Country Day School.
What are some of Howie Reed's interests?
Howie Reed has interest in Children, Economic Empowerment, Environment, Education, Science And Technology, Disaster And Humanitarian Relief.
What skills is Howie Reed known for?
Howie Reed has skills like Lead Generation, Management, New Business Development, Marketing Strategy, Marketing, Salesforce.com, Crm, Sales Management, Sales, Leadership, Integrated Marketing, Business Strategy.
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