Howie Reed Email & Phone Number

La Jolla, Ca, Us

- Direct all aspects of TRITEC Americas operations including project development, financing, project management, operational systems, marketing and sales- Expand industry relationships and incorporate new channel partners to increase project development and financing opportunities for TRITEC Americas- Designed and implemented an efficient and agile CRM and project management architecture for the constantly evolving needs of the solar industry- Continuously evaluate and maneuver systems’ processes to create procedural efficiencies and cost savings- Position systems as a key driver to scaling solar project pipeline growth- Deploy best practices in targeted system module design creating a customizable, user specific experience- Charged with management and realization of web based tools integration and automation within TRITEC Americas’ systems - Create process efficiencies in due diligence collection and reporting, minimizing approval timelines and allowing for greater project approval processing capacity

- Develop first class sales, marketing and operations solutions to small and medium sized businesses allowing them to focus on their core competencies while I help grow their business- Specialization in development direction and strategic leadership, overseeing the creation, implementation and growth of client's business initiatives- Train and motivate sales teams to drive company's sales goals and hit quota targets- Create and implement integrated sales organizational management tools and processes- Provide clients with marketing and sales leadership, business and organizational development, lead generation, brand identity and positioning, copywriting and editing, media buying, social media and search engine optimization- Create cutting edge video campaigns, premier websites and other impactful marketing collateral

- Developed an operational roadmap utilizing software management best practices to build a best in class sales and project management platform- Established and expanded industry relationships with contractors, suppliers and integrators to further company’s sales efforts and drive target revenue goals- Implemented a mission critical operational focus driven by key performance metrics maximizing process efficiency- Built multiple clean energy finance quoting engines for different business lines allowing for real time proposal, financing agreement and executive reporting creation- Drove user experience for customers, sales representatives and stakeholders through www.EqualEarthCorp.com and Equal Earth’s fully integrated CRM platform- Led and managed the implementation of solar photovoltaic, LED lighting and energy efficiency projects through a structured framework allowing for both scalability and streamlined execution- Designed and executed operational core competencies including due diligence approval processes, rebate processing, billing and customer service- Constructed and put into practice an in depth training program for all Equal Earth partners driving the company’s short term and long term goals and vision

San Diego, Ca, Us

-One of OneRoof Energy’s first employees and key contributor to the fast growing start up’s growth and market position-Responsible for referral program, developing lead generation affiliates into strong sources of revenue through signed leases with strong gross margins-Manage Vertical Account Representatives to identify and sign target key accounts within certain verticals to drive lead generation-Create and implement long term partner adoption and sales growth plan to hit and surpass company’s sales and revenue goals-Train, educate and ready all affiliates, partners and employees in solar, OneRoof Energy strategy, vision and market positioning to drive sales-Laid the groundwork for our marketing operations, delivering an in-depth marketing plan integrating all marketing, advertising and public relations campaigns from search engine to direct mail to social media, as well as video development-Oversaw the development of OneRoofEnergy.com, creating a site that enabled customer and partner education as well as drove new customer acquisition through our lead generation portal -Built out original sales and operations process flow from start to finish, fully integrating into SalesForce

Us

-Co-founded Red Sun Marketing to provide marketing solutions to small to medium sized businesses-Responsible for development direction and strategic leadership, overseeing the creation, implementation and growth of hundreds of thousands of dollars worth of marketing campaigns-Provided clients with marketing and sales leadership, business and organizational development, lead generation, brand identity and positioning, copywriting and editing, media buying, social media and search engine optimization-Created cutting edge video campaigns, premier websites and other impactful marketing collateral from direct mail pieces to brochures-Developed RedSunMarketing.com to serve as the face of the company online and act as a lead generation portal

Scottsdale, Az, Us

-Transformed PerfSpot.com from an English language only site to an international online community that currently boasts 51 distinct languages from all over the globe-Drove company growth to such an extent that our business unit, PerfSpot.com was acknowledged in Forbes as “Fastest Growing Social Network” in 2008-Analyzed and targeted possible high growth markets in order to increase the acquisition of new PerfSpot.com users-Worked directly with CTO on website design to ensure seamless integration for all language formats-In charge of overseeing all areas of the translation project from market research to hiring and managing qualified translators-Ensured the timeliness and quality of work of over 100 translators and proofreaders through meeting weekly output goals-Responsible for budget development and management

-Provided strategic leadership for the development of over 70 Alansis employees, maximizing productivity and sales revenue-Grew annual sales to over $11 million from $3 million-Developed and evaluated new product ideas and pilot programs that led to over $4 million in new sales in the first year alone-Transformed one of our business units, PerfSpot.com from an English language only site to an international online community that reached 51 distinct languages from all over the globe-Drove company growth to such an extent that our business unit, PerfSpot.com was acknowledged in Forbes as “Fastest Growing Social Network” in 2008-Responsible for strategic hires and partnerships to drive sales-Oversaw $5 million budget for all marketing activities from international marketing contracts to new business development programs-Created and managed live transfer division which became the leading revenue source for the company going from 0% to over 84% of our annual sales revenue-Drove sales and productivity of over 30 Alansis account managers as well as over 60 in-house call center employees in addition to 400+ contracted international call center employees-Authored highly effective call center sales scripts and installed a productivity based bonus program to maximize revenue and minimize costs

Miami, Florida, Us

-Developed and sold multimedia marketing campaigns incorporating on-air, online and event marketing-Outpaced sales goals by 450% in first year, leading staff in new customer acquisition-Created marketing plans and promotional strategies based on client needs and budgets-Researched competitive positioning and incorporated branding, direct response marketing and creative strategy into complete marketing plans for various industries-Formed strategic partnerships and alliances with influential business and community leaders driving strong sales partnerships

Bs, Marketing, International Business

Education record