VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought, and sold.• Led the media analytic team, generating $40M+ annual revenue by delivering ad performance reports utilizing SQL, Python, and Tableau across linear TV, digital partners, YouTube, and Meta campaigns, boosting clients' ROI with strategic insights.• Developed innovative solutions to address client-specific customization requests, such as 1P (first-party) data integration and KPI metrics incorporation; these solutions drove a 20% increase in client retention and long-term measurement contract renewal.• Automated the standard report generation by scoping out data pipelines and workflow in collaboration with the Data Engineering Team, resulting in a 90% decrease in dashboard creation time, and the Client Success team can deliver 20x quarterly reports.• Designed and executed data enrichment workflows with Snowflakes SQL to integrate company-exclusive viewership data with 3P (Third-party) feeds, enabling advanced audience measurement reporting and contributing to $10M in YTD up-sell revenue.• Initiated and hosted weekly office hours for the client-facing team (50 members) to enhance data-driven narrative presentation, gather feedback, perform root cause analysis, and introduce iterative improvements to our measurement methodology.

Ideanomics, Inc. (NASDAQ: IDEX) is a global electric vehicle company that focuses on driving the adoption of commercial electric vehicles and associated sustainable energy consumption.• Oversaw data analytics team and software development team with the Scrum procedure by managing technical software products • Leverage Python libraries (D-Tale, Pandas Profiling) to automate sales reconciliation process from database structured by SQL and Excel, increasing processing efficiency by 30%• Strengthen management’s decision making by producing advanced analytic dashboard reports with Tableau

Trip.com is an international online travel agency that provides booking services for flights, hotels, trains, car rentals, airport transfers, tours, and attraction tickets.• Increased sales potential 15% by using SQL to implement travel-related data collection systems and data analytics tools to collect client profiles, budgets, preferences, and travel goals to assess client behaviors and trends.• Improved usability and quality of data through continuous enrichment and anomaly investigation of 100M count datasets; performed cleaning, mapping, and de-duplication and debugged system errors.• Advanced strategic planning by utilizing a preference analysis model for the selection of tourist destinations based on motivational factors including weather, economy, and safety and presented results at the monthly management meeting.