Winnie Ho Email & Phone Number

Markham, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

To provide strategic advise on the go to market strategy for companies' omnichannel retail platform (Storeberry), including- Target market identification and product positioning - Identify product differentiation and develop marketing messages- Marketing budget and resources planning- Lead generation and acquisition programs planning and execution- Pre-launch materials development (eg. website, brochure, blog contents, nurturing materials)- KPIs/metrics set up (via Google Tag Manager)- Input on sales and support model- Conduct competitive analysis and market intelligence

Paris, Fr, Fr

1. As a project owner of marketing analytics in APAC region (Budget over USD 1 million) – to focus on consistent KPIs and measurement across the regional and local market level, including: - To lead the development and implementation of performance tracking of AXA digital assets, via proper web analytics tools (Google Analytics), tag management systems (Tag Commander) and ad serving tools- To develop systematic reporting system with data visualization tool (Tableau) and development of digital business command center- To assist on the adoption of A/B testing and multivariate test (Adobe Target/Optimizely) for performance improvement2. To influence and coordinate with local markets to ensure digital strategy is achieved with a timely manner3. Conduct regular presentation to senior management within the region and local markets to ensure buy-in of the digital projects4. To act as the center of excellence, to share best practices from within AXA and external experts5. To provide strategic inputs to local markets to set up appropriate advertising and performance media tracking and KPIs to maximize efficiency and ROI6. To carry out digital governance process and ensure brand guidelines are closely observed7. To manage master contracts and monitor service qualities of key digital service providers including digital/advertising agencies, media agencies and analytics providers to maximize value and effectiveness at the regional and local market level

San Antonio, Texas, Us

- To define B2B online marketing strategy for the company’s Asia Pacific operations, including Hong Kong, China, Australia, Singapore, Thailand and Philippines- To monitor the whole demand generation funnel by driving quality traffic to the website for lead generation- To develop display and retargeting strategies to drive brand awareness and create demand from the top of the demand funnel- To manage SEM/SEO agencies to drive strategies through keyword planning, optimisation, and ROI analysis for clicks, conversions, qualified leads, and sales- To liaise and supervise web designers and work with other international teams for website management, including modifying existing pages to improve engagement rate and user journey, creating dedicated web pages to promote new products, events, tradeshows, etc…- To develop email marketing, nurturing campaigns and lead scoring system to generate and qualify leads- To manage social media platform and deploy social selling to generate business leads- To provide reporting and analysis strategy and communicating key performance trends and opportunities to the organisation

Houston, Texas, Us

- To develop and execute B2B and B2C marketing plans with the APJ Regional and Country leadership and local business units- To manage the marketing budget, POs,and alliance funding.- To support marketing events, seminars, promotions, premiums and manage vendor to support telemarketing activities (e.g. online marketing campaigns, eDM, and social Media activities)- Manage business relationships with relevant parties within the organizations and manage external agencies or partners- Work with the local BUs and PMs to drive marketing campaigns to generate demand and sales leads through direct and channel businesses

- To lead and manage B2C online marketing strategy for Hong Kong market- To mange online marketing budget and conduct media buying and monitoring- To plan, manage and execute online marketing campaigns with different media to raise customer acquisition from inception through execution, ranging from banners, eDM, landing pages to mini sites and full website, etc- To work closely with designers / agencies to optimize creative performance and business results- To identify optimal online marketing channels and suggest optimization strategies- To execute and analyze campaigns to ensure and maximize effectiveness and produce optimal ROI- To develop appropriate procedures in continuously assess and improve the performance of all online campaigns and come up with sound improvement plans- To identify and develop strategic partnership that benefit to the company's brand and business growth- To perform market research with customers and sales teams, assess market dynamics and opportunities, collect competitive intelligence, and suggest actions to be take to secure and grow market share

Sunnyvale, Ca, Us

- To lead the B2B marketing team and closely monitor on revenue matrix to achieve the revenue target for search marketing business- To develop marketing strategies to increase product awareness and drive customer acquisitions and retention- Analyze marketing campaign performance to track program effectiveness and improve marketing ROI- To drive customer acquisition programs such as online promotions, seminars, exhibitions, direct mailing, joint promotion and tele-marketing campaigns- To drive different loyalty and development programs such as incentive programs, marketing collaterals and workshops- Explore and develop marketing partnership opportunities with relevant industry parties- Providing channel marketing support to corporate sales and resellers- Manage and work closely with external agencies and production companies to ensure timely delivery of various projects

In

- Formulate and launch advertising and PR activities to explore potential market- Manage media, advertising and PR agencies and suppliers to deliver promotion campaigns- To supervise the creative team to ensure excellent execution of marketing initiatives- To formulate strategies and execute the programs for customer loyalty program- To derive and manage the promotions and consumer program on the company website- To conduct regular shop visit to ensure the promotion strategies are well executed- Draw up promotion proposals and provide briefing to front line staff

- To analyze the market situation and recommend business enhancing solutions to clients in both above and below the line promotions, including TVC, documentary, outdoor creative, print ad, online creative, POSM and DM- To supervise an account executive- To coordinate all the agency departments, vendors, media and the clients- Key accounts:Healthcare and household - OSIM (HK) Company LimitedBanking and finance - Dah Sing Bank (Credit card), Liu Chong Hing Bank, Bank Of East Asia (Credit Card)Cosmetics and skincare - Revlon Limited (Ultima II)IT and computer related - EPSON Hong Kong Limited, Adobe

Master Of Business Administration (Mba)

Bachelor Of Engineering, Information Engineering