I am a brand-obsessed creative director with 18+ years experience in building brands through design, branding and advertising. I'm currently the Senior Global Director of Brand Design at The Coca-Cola Company, overseeing the world's most iconic, distinctive, and beloved brands in the 200+ brand portfolio. It's nice to say I have a proven track record of reinventing, refreshing, and building brands from the ground up that impact culture, grow brand value, and deliver on KPIs.Before joining Coca-Cola, I worked at some of the best advertising and branding agencies in the world, such as Wieden+Kennedy, Gretel, Wolff Olins, and Ogilvy, across different continents and markets, creating award-winning campaigns and brand expressions for clients such as Airbnb, Nike, Chobani, Amazon, and IBM. I also founded and led 203, a design studio within Wieden+Kennedy that explored the future of branding. I am an obsessively curious brand builder and culture vulture, always eager to learn, innovate, and collaborate with diverse and talented teams and clients. I take an active role in fostering a fun and productive environment for creativity, where we can create the best work of our lives.