H. Paul Butcher Email & Phone Number

Meridian, Idaho, Us

Owner of and Consultant for this international, technology driven, marketing, and HR research firm. POPULUS® specializes in creative and innovative data collection and analytical techniques in order to generate meaningful insights and deliver new knowledge and intelligence so our clients can better understand their customers, their markets, and their relative value propositions.Created Idaho’s first employer community focused on improving employee engagement through measuring, publicizing, and facilitating.Recognized and helped over 400 Idaho-based employers improve their employee engagement.Built and led a high performing team of 7.Managed 15 projects per year, collecting 100,000+ Web-based surveys, translated in up to 33 languages, and delivering results to clients.Conceived and commissioned creation of the first commercial Web-based conjoint survey authoring tool.Designed and built the first workplace value proposition simulator using Conjoint Analysis to predict the impact on employee engagement of anticipated changes in performance on individual workplace attributes.

Meridian, Id, Us

The Best Places to Work in Idaho™ program is the largest, most powerful, and most affordable employer branding investment available to Idaho employers.Our mission is to match great people with great employers. For us there's more to the program than finding, publicizing, and enabling the best places to work in Idaho, it's also about helping make Idaho one of the best places to work.People care more about organizations that care more about people. So we make it easier for people to find employers that put people ahead of profit. These organizations all know the secret that putting people ahead of profit is the most profitable strategy.The Idaho employers on our annual list of The Best Places to Work in Idaho™ are ranked solely on feedback from their employees, which are collected, analyzed, and reported by POPULUS®, a professional HR and marketing research firm headquartered in Idaho.

Palo Alto, Ca, Us

Tasked with growing new HP business share of wallet as quickly, reliably, and as affordably as possible.Managed annual primary research budget of $450,000.Managed multiple $100,000+, cross-departmental primary research projects per year.Selected and managed research vendors for each project.Identified 5 significant research innovations to improve respondent experience and deliver: o Eliminate data silos and redundant internal efforts across 6 divisions. o Reduce per respondent cost by over 75%. o Reduce respondent burden by over 50%. o Increase volume and representativeness of data by over 100%. o Reduce turnaround time of primary research efforts by over 50%.Conceived, built, and validated a unique Customer Value Proposition Simulator. o Improved predictive accuracy over 35% compared to Net Promoter Score-based modelsConceived and architected a broader Competitive Market Intelligence Ecosystem. o Leveraging Big Data, integrated primary research, and an Insight Community.

Palo Alto, Ca, Us

Focused on driving innovation and better understanding of customer printing behavior across the entire LaserJet portfolio and routes to market.Built and maintained predictive models to forecast performance for printer concepts. First to dis-aggregate printer concepts by features to improve forecasting accuracy and understanding of the impact of various feature sets on printer performance.My role was to identify and quantify emerging customer behavior patterns, convert them into data-driven innovation opportunities, and socialize my discoveries with the new product development (NPD) teams and various levels of management in a persuasive and fact-based fashion.

Economics, Geology

Bs Bus Adm, Computer Information Systems, Accounting

Mba, Business And Marketing