Hayward Penny Iii Email & Phone Number

Aliso Viejo, California, United States

-Successfully Managed all digital marketing including social media, video production, graphic design, web and all other marketing materials-Created graphics, videos and web content for marketing purposes.-Provided customer service for all online platforms-Built and managed all Facebook/Instagram Advertising campaigns.-Worked as a team to create full global marketing strategies to get more clients.-Used Adobe Complete Suite (Photoshop, Premiere, etc), Canva, Hubspot, and more.

Orange County, California, United States

San Clemente, Ca

Provided daily expertise managing the Umbraco CMS which includes all pages, links, and content on www.icumed.com to ensure alignment with the organizations objectives in the market, along with managing all social media management and advertising.● Direct digital media integration which includes all content produced meets objectives and aligns with all branding positioning and vision. ● Successfully implement social media strategies which have increased followers, engagement rates and leads while driving thousands of visitors to the website using Facebook, Instagram and Twitter with an international reach and in multiple languages.● Continually conduct analysis on key aspects of digital marketing and trends to evaluate factors driving results in regards to updating and remarketing campaigns.● Utilize Google analytics to analyze Web Data for the ICU Medical Website with focus on improving web traffic, engagement, and retention.● Work in unison with multiple team members to develop best sales strategies for medical devices; provide creative vision and implement processes to effectively promote devices across multiple platforms.

Irvine, Ca

Delivered outstanding results in creating support documents for multimillion dollar device simulators for the #1 wireless network globally. https://www.verizonwireless.com/support/simulators/, ● Oversaw daily direction of web content that supported the company’s products and services with responsibility to manage content that aligned with company’s high standards for high-quality online content.● Utilized experience and industry knowledge to save over $80M in project costs through skilled Project Management of over 120 high profile web projects.● Positioned as Subject Matter Expert for each phone released and developed detailed how-to documents of each new feature and ensured all projects aligned with quality and project quality parameters.● Worked in coordination with team members to develop best sales strategies for customer online product educational offerings.● Utilized Adobe SiteCatalyst to analyze Web Data on the Verizon Wireless Support Website to increase performance.

Detroit, Michigan

Oversaw daily direction and production of promotion videos and website that drove product awareness of the organization and its products.● Established processes and procedures to ensure integration of video production, music, e-learning, graphics, web, and print materials aligned with organization vision and exceeded all goals.● Worked in collaboration with Development Director and Marketing Director to develop strategies on budget administration, available resources, market initiatives and overall project/program management.Created and directed the creation of materials and resources for local underprivileged children.

Benton Harbor, Michigan Area

• Facilitated requirement gathering to effectively design, author and develop video projects which include live webinars, podcasts, and promotions.• Managed projects from inception to completion on appliance installation, communications, and product launches working in coordination with multiple departments to ensure projects aligned with corporate objectives.• Integrated multiple software packages with user training such as Adobe CS4 Production Premium and Final Cut Pro Suite.

Benton Harbor, Michigan Area

Designed and integrated multiple tools to create learning presentations, communication platforms, and eLearning courses that covered product training, competitive analysis, skills, and assessments for the sales department which drove product awareness, employee retention, higher levels of customer services, and compliancy across the organization.

Benton Harbor, Michigan Area

Integral player in the maintenance of computers, installations, and system updates; processed and monitored computer inventories at multiple Whirlpool facilities sites.