Peter Wendt Email and Phone Number
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PRODUCT & MARKETING MANAGER: Automotive & Consumer Goods. 25 years experience fueling revenues for world renowned brands by innovating strategic product ideas. • Extensive experience in product development, brand management, and research• Assertive, confident, self-motivated problem solver with an acute attention to detail• Proven leadership, management and teamwork skills• Analytical skills to identify and address business, operational, and relationship issues• History of giving effective presentations to executives, customers, and media Project Management • Strategy • Advertising • Brand Growth • Consumer Focused Concept Brainstorming • Online/Print Marketing • Customer/Trade Marketing • Market Research Focus Groups • Technical Copy Writing • Budgeting • PR • Events • International ExperienceLived and worked in both Germany and Japan. Traveled to 40+ countries.
Honda R&D Americas, Inc.
View- Website:
- hondaresearch.com
- Employees:
- 2818
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Senior Analyst, Advanced Product PlanningHonda R&D Americas, Inc. Apr 2015 - Present• Create, implement, and manage annual ideation process focused on 2030 vision• Realize inspiring concepts thru partnerships with design, engineering, and fabrication• Maintain a pulse of power sports, automotive, tech, and societal trends through research, collaboration, and immersion within the industries• Research and guide Honda’s technology adoption strategy
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Senior Analyst, Product PlanningHonda R&D Americas, Inc. Dec 2007 - Mar 2015• Assured ongoing product competitiveness and profitability of 20 models by researching and forecasting customer needs and the competitive marketplace• Created detailed quantitative research using internet/phone surveys, product design/pricing clinics using choice-based conjoint analyses, segmentation, etc.• Conducted qualitative studies via interviews and focus groups to provide depth and robustness to quantitative data • Translated data into tangible product executions including specs, performance targets, design requirements, and price points -
Brand Manager, Asian & European BrandsAmerican Racing Equipment, Inc. Jan 2006 - Nov 2007• Managed 4 brands with 600 SKU’s, $15 million in annual sales• Expanded into new segments to boost incremental sales (7% increase within 6 months)• Saved $100,000/year by cutting unprofitable brand• Eliminated slow moving and lower margin SKU’s to improve overall margin, minimize inventory costs, and improve customer service level (improved 20%)• Developed product focused advertising for magazine, POP, and internet • Generated high impact events and trade shows to increase brand awareness and opinion• Built stronger brands by creating comprehensive marketing, sales, training and public relations materials focusing on consumer benefits • Managed P&L for all brands while continually concentrating on maximizing ROI -
Assistant Manager, Product PlanningNissan North America Nov 1998 - Jan 2006• Developed and launched product lifecycle and financial plans for 350Z sports car with 30,000 unit sales and $200 million net profit annually• Created and defined vehicle concept, target customer, positioning, and unique selling points while focusing on customer mindset and unmet needs• Represented and spoke on behalf of the product and target customer to engineering, PR, marketing, training, communications, and ad agency (TBWA/Chiat/Day) -
Ucla Extension Exchange ProgramMercedes-Benz Ag Jun 1998 - Oct 1998Stuttgart, GermanyParticipated in a cultural language exchange program through UCLA.Learned the German language, auto industry, culture and customs while assembling 4, 6 and 8 cylinder engines for the C, E and S-class Mercedes. -
Marketing CoordinatorNissin Foods Sep 1996 - May 1998• Coordinated Product Packaging, Public Relations, Media Relations, Market Analysis, Consumer Affairs and Brokers with the Director of Marketing, design firm, packaging suppliers, Purchasing, Manufacturing, Quality Control and R&D. -
Marketing CoordinatorMcnamara Communications Sep 1995 - Jul 1996• Assisted Sr. Account Supervisor on two direct mail accounts for Toyota.• Acted as a liaison between lettershop, printer, McNamara creative department, RL Polk and Toyota to ensure accuracy and timeliness of the mailers.
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InternToyota North America Jun 1994 - Sep 1994North American Parts Logistics Division (NAPLD)• Conducted detailed analyses of demand trends to maximize fill rates of auto parts to achieve customer satisfaction, while minimizing inventory costs.• Communicated with Toyota in Japan concerning orders and forecasts.
Peter Wendt Skills
Peter Wendt Education Details
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Business Management, Marketing -
American Management Association -
Emerge Leadership Group
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Franklin Covey
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Burke Institute
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Spss
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Paap Associates
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Mediaworks Resource GroupMedia Training
Frequently Asked Questions about Peter Wendt
What company does Peter Wendt work for?
Peter Wendt works for Honda R&d Americas, Inc.
What is Peter Wendt's role at the current company?
Peter Wendt's current role is Project Manager, Advanced Product Planning.
What is Peter Wendt's email address?
Peter Wendt's email address is th****@****ail.com
What is Peter Wendt's direct phone number?
Peter Wendt's direct phone number is +131093*****
What schools did Peter Wendt attend?
Peter Wendt attended San Diego State University, American Management Association, Emerge Leadership Group, Franklin Covey, Burke Institute, Spss, Paap Associates, Mediaworks Resource Group.
What are some of Peter Wendt's interests?
Peter Wendt has interest in Volleyball, Snorkeling, Scuba Diving, Biking, Fitness, Conservation, Driving, Swimming.
What skills is Peter Wendt known for?
Peter Wendt has skills like Market Research, Product Development, Market Analysis, Automotive, Strategy, Marketing Research, Competitive Analysis, Marketing Strategy, Analytics, Brand Management, Vehicles, Marketing.
Who are Peter Wendt's colleagues?
Peter Wendt's colleagues are Shinichi Akama, Phil Lee, Fong Jiang, Mert Selamet, Chuck Craney, Lawrence Jones, Jimmie Ruffner.
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Peter Wendt
San Francisco Bay Area1mac.com -
Peter Wendt
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