Peter Wendt Email & Phone Number

• Create, implement, and manage annual ideation process focused on 2030 vision
• Realize inspiring concepts thru partnerships with design, engineering, and fabrication
• Maintain a pulse of power sports, automotive, tech, and societal trends through research, collaboration, and immersion within the industries
• Research and guide Honda’s technology adoption strategy

• Assured ongoing product competitiveness and profitability of 20 models by researching and forecasting customer needs and the competitive marketplace
• Created detailed quantitative research using internet/phone surveys, product design/pricing clinics using choice-based conjoint analyses, segmentation, etc.
• Conducted qualitative studies via interviews and focus groups to provide depth and robustness to quantitative data
• Translated data into tangible product executions including specs, performance targets, design requirements, and price points

• Managed 4 brands with 600 SKU’s, $15 million in annual sales
• Expanded into new segments to boost incremental sales (7% increase within 6 months)
• Saved $100,000/year by cutting unprofitable brand
• Eliminated slow moving and lower margin SKU’s to improve overall margin, minimize inventory costs, and improve customer service level (improved 20%)
• Developed product focused advertising for magazine, POP, and internet
• Generated high impact events and trade shows to increase brand awareness and opinion

• Developed and launched product lifecycle and financial plans for 350Z sports car with 30,000 unit sales and $200 million net profit annually
• Created and defined vehicle concept, target customer, positioning, and unique selling points while focusing on customer mindset and unmet needs
• Represented and spoke on behalf of the product and target customer to engineering, PR, marketing, training, communications, and ad agency (TBWA/Chiat/Day)

Stuttgart, Germany

Participated in a cultural language exchange program through UCLA.Learned the German language, auto industry, culture and customs while assembling 4, 6 and 8 cylinder engines for the C, E and S-class Mercedes.

• Coordinated Product Packaging, Public Relations, Media Relations, Market Analysis, Consumer Affairs and Brokers with the Director of Marketing, design firm, packaging suppliers, Purchasing, Manufacturing, Quality.

• Assisted Sr. Account Supervisor on two direct mail accounts for Toyota.
• Acted as a liaison between lettershop, printer, McNamara creative department, RL Polk and Toyota to ensure accuracy and timeliness of the mailers.

• North American Parts Logistics Division (NAPLD)
• Conducted detailed analyses of demand trends to maximize fill rates of auto parts to achieve customer satisfaction, while minimizing inventory costs.
• Communicated with Toyota in Japan concerning orders and forecasts.

Bs, Business Management, Marketing

Activities and Societies: Alpha Tau Omega, AMA

Education record

- Successfully Managing People - Creativity and Innovation: Unleash Your Potential for Greater Success - Using Stories to Communicate with.

Education record

- The Leadership Transition: tools to help first-line leaders and new managers shift their outlook

Education record

- 7 Habits of Highly Effective People - Project Management

Education record

- Designing Effective Questionnaires - Writing & Presenting Actionable Marketing Research Reports - Tools & Techniques of Data Analysis.

Education record

- Statistical Analysis using SPSS - Data Management and Manipulation with SPSS

Education record

- Disruptive Innovation & Technology Management - Competitive Intelligence

Media Training