• Human-centric mindset, focusing on empathy, research, and user testing to improve design and customer experience.• Contribute to design strategy and customer journeys for digital products, aligning with business objectives and customer needs.• Collect and analyze insights from customers and stakeholders to identify pain points and opportunities• Define and oversee user journeys across multiple channels, ensuring a seamless, high-standard digital-first experience• Conduct user interviews and workshops, developing design artifacts like journey maps, personas, prototypes• Gathered, defined, and designed client requirements into actionable features in the product• Creative and content strategy for end-to-end customer journey of new opportunities, products, and capabilities• Utilize and uphold design systems and best practices for consistency, efficiency, and scalability, staying updated on industry standards and technologies