Hannah Pifer Email & Phone Number

Portland, Oregon, United States

Clients include: Zoom, Microsoft, AWS, SAP, and McDonalds.

Sf Bay Area And Portland, Or

Agencies & clients include: Freeman (McD WWC '22, Amazon '22), George P. Johnson (Salesforce: Dreamforce '21/'19 and Connections '19, Google Cloud Next '19, Rodan + Fields Convention '18), Moody's (Virtual Finance Events), & W2O Group (Healthcare marketing).Working as art director and graphics production manager on corporate experiential marketing conferences, I lead teams of production designers, working closely with creative / operations teams across the agency as well as various clients and vendors. My role is to translate creative decisions and brand guidelines into digital & print-ready, built-to-spec files for all graphics needed to create the event experiences (from building wraps to event structures, wayfinding signs to campus map systems). I also coordinate on-site graphics production, receiving, labor/install, last-minute requests, and QA throughout the show experience.

Oakland, Ca

As Art Director I concentrated on monetizing artist partnerships and programs through sponsorships, directing display creative look and feel including user flow and interaction. Campaign goals were to create custom industry-leading ad campaigns that balance sponsor share of voice with artist promotions via ticket and album sales. Collaborating with many internal teams, I directed visual program strategy in order to enhance the user experience while maintaining each brand integrity within a cohesive campaign. Provided strategic design leadership to drive innovation in new listening experiences on Pandora, and serve as a key partner to creative teams to create and maintain the highest standards of quality and efficiency for artist, brand, and partner-sponsored stations. Partner with management to lead art direction, design strategy, and designer mentorship for Ad Creative team projects and work channels, provided design strategy and execution in new cross-functional station experiences, serving as the key design leader for the creative team and key company partners. Proactively developed design experiences to support monetization, partnering with leadership to understand industry opportunities, drive data analysis and reporting, supporting strategic analysis and insights for cross-functional creative work, and to support training and mentorship of designers.

Oakland, Ca

- Managed a team of 6-9 production and visual designers responsible for designing and completing production on a large volume of display ads for a variety of advertising clients and agencies- Researched and vetted various advertising needs of clients, and work with internal teams in order to execute on campaigns to provide the best experience for our users, advertisers, and artists- Provided art direction to create mocks, design guidelines, and product specs for new ad products, working with ad product strategy and trafficking teams- Maintained internal resources for a large offering of visual ad display products in a quickly changing mobile advertising industry - Designed templates and creative style guides to develop partner programs including Ticketfly marketing efforts, and directed artist collaborations- Supported internal teams with design resource support for different marketing and campaign efforts (branding, internal marketing, custom content programs, partnerships, etc)- Provide design layout suggestions, ad product information, and creative optimization for new and existing campaigns to sales teams and other partners- Helped to expand and scale the visual display ad team resources in order to support large company revenue efforts and year over year growth- Over 4 years: hired / onboarded / managed 12 designers, and promoted 5 designers to other design branches of quickly growing 120+ person creative services team in Oakland and Australia offices- Completed internal leadership training and assisted the learning and development team to peer coach facilitate this training to the remaining managers within the company

Oakland, Ca

- Hired, managed, and trained a team of production and visual designers within the larger advertising design team- Oversaw design and production of ads from a quickly growing client base and various agencies- Provided design support and creative direction for performance sales campaigns and mobile monetization efforts- Worked with different teams across the organization (sales, client services, ad-operations, engineering) to research and develop new mobile ad products - Worked directly with and helped interview / vet 3rd party vendors for rich media ad solutions (revisiting as our advertising needs change)- Quality control assistance with troubleshooting live environment ad serving issues to ensure ad impressions- Researched poorly performing campaigns and provided art direction for client’s campaign redesign and optimization testing- Established new hire training and development documentation for the visual ad design team- Provided beginning Adobe Photoshop training and ad product documentation to internal teams (client services and sales development)

Oakland, Ca

- Designed and completed production for cross-platform ad campaigns for a growing client list ranging from local business to top brands- Worked with client services and ad operations to create systems and processes for ad campaign life-cycles- Joined Pandora as a private company with a small creative services team of 6 people - Scaled design operations and ad product documentation to grow the design team to 20 employees through public offering

San Francisco Bay Area

Client list: Jack Morton, Carex, Del Monte Foods, The Taco Shop at Underdogs, LaLaLand, Funny How Films, Outer Sunset Neighborhood Association, local artists (album artwork)Freelance graphic designer specializing in print, environmental, branding, production, marketing, and account management. My passion for design is accentuated by my creative drive and desire to produce successful solutions for any visual communication need.

San Francisco, Ca

Client list includes: HP, eBay, VMware, and MicrosoftGraphic Designer and Production Manager at a large corporate events company as a part of the creative/graphics team to execute all graphics deliverables needed. Designed and executed creative concepts and themes spanning multiple deliverables, including environmental, print, web, and pre and post-production work. Participated in internal and client creative development for proposals and events to generate efficient creative execution and production schedules and timelines. When necessary, acted in place of graphics manager to coordinate and delegate tasks and projects to freelancers, designers, and production artists. Practiced the importance of setting expectations, communicating tactfully, and working effectively within a small internal team as well as with clients.

Oakland, Ca

Relocated the graphics department of multiple small health care product companies (Carex, Apex, Theramed) from their headquarters in South Dakota to a new Oakland branch. Coordinated pre-production of all new packaging, edits to existing packaging layouts, and converted single language packaging to bilingual (English to Spanish or French). Worked with local vendors and overseas product manufacturers to ensure that packaging was error-free, created to specs, and consistent with brand guidelines. Collaborated with internal marketing, sourcing, and QA to ensure package consistency and quality of all product packaging and marketing materials.

San Francisco, Ca

Specialized in creating e-newsletters and site banners for online direct marketing campaigns, as well as design of print advertisements, direct mail, and developing/sustaining corporate brand identity for clients. Diverse client list includes HP, Intel, and Apple. Managed production of client print projects, as well as organized intern recruitment and facilitated new creative hire training.