Retired as of May 3, 2024 after 30 years..My two primary functions were managing our company's reputation online and acting as an ombudsman for our customers. In the former capacity I frequented numerous forums, blogs, social network sites and newsgroups. As each situation warranted I was able to contribute as a B&H manager, a knowledgeable photographer with decades of professional experience, or as someone who enjoys considerable contacts in our industry. In the latter capacity I sought to assist customers who needed intervention over and above our normal channels. I attempted to cut red tape to resolve an individual customer's problem and to understand the root cause of that problem and take steps to see it is not repeated.