Peter Nilsson Email & Phone Number

Toronto, Ontario, Ca

Dallas, Texas, Us

Member of the Executive Leadership Team responsible for driving worldwide corporate communications, demand generation, and awareness. Converted the company's marketing objective into a full-stack buyer's journey go-to-market organization. Orchestrated transformation of the marketing and business development organization into a modern high-performing team. Developed and maintained strong analyst and media relationships through influencer engagement programs.

Pleasanton, California, Us

Redesigned marketing program and prospect engagement strategies in response to fundamental global behavioral changes caused by the Covid-19 pandemic. Established and directed the business development and marketing teams. Optimized the positioning of LevaData's Cognitive Supply Management platform and redefined the ICP enabling a complete pivot towards ABM. Responsible for existing and new strategic alliances with technology partners as well as go-to-market partners including organizations such as IBM, Kinaxis, RapidRatings, and Bain & Company. Established influencer engagement program cultivating and maintaining strong analyst and media relations.

Established and directed the business development and marketing teams - Led “outside-the-box” creative ideation and managed lead-generating and growth campaigns from inception to completion. Directed global business development and marketing success for the entire integrated MPO platform (Supply Chain Visibility, OMS, and TMS) through strategic event management, diverse and award-winning thought leadership content creation, highly effective marketing and sales campaigns, and cultivating and maintaining strong analyst relations. Continuously analyzed supply chain business, marketing, and web data to identify key performance measurements, refine tactical plans, and realize opportunities for optimization. My strategies and initiatives were instrumental to generating brand, reputation, and SEO growth, as well as customer conversions, with boosts to organic lead capture by over 35% and a sales funnel growth of 462%

New York, Ny, Us

Established a Solution Strategy & Marketing team acting as the liaison between the Sales, Product Management, and Marketing departments. Responsible for Infor Nexus go-to-market and product development strategies for P2P (Procure-to-Pay), Supply Chain Finance, GTM (Global Trade Management) and Distributed Ledger Technologies (e.g. Blockchain). Drove supply chain thought leadership through white papers, blogs, campaigns and analyst engagements. Developed new formats and content for competitive intelligence, win/loss analysis, customer case studies, executive overviews, battle cards and go-to-market strategies. Presented and lead panel discussions at numerous marketing events. Created pricing strategies, sales and marketing toolkits, and press releases for product releases.

Paris, France, Fr

Strategic Account Manager for all IBX Business Networks North American clients with commercial responsibility for key accounts such as Astellas Pharmaceuticals, Kraft Foods, Mondelez, Eastman Chemical, Warner Bros., and Nielsen. Developed accounts by forming strategic account plans including customer profiles, targeted programs, application descriptions, add-on sales, forecasts, and reports.

Paris, France, Fr

Sales Executive for IBX Business Networks SaaS platform (BI, S2P, eAuction, P2P, and CLM) as well as consulting and BPO services across North America. Responsible for new client acquisition through lead generation, opportunity assessment and contract negotiation.

Bromma, Se, Se

Integral part of the team setting up IBX Business Network’s North American operations, including prospecting and developing strategic business alliances. Responsible for driving revenue by qualifying opportunities, respond to RFx’s, performing product demonstrations, and develop proof of concepts to meet customer requirements.

Bromma, Se, Se

Established a global pre-sales function supporting sales and consulting through process driven methodologies and templates. Produced ongoing competition analysis, product and service documentation, sales presentations and developed a global demonstration environment. Responsible for solution architecture and technical questions during the sales cycle securing profitability and customer satisfaction.

Bromma, Se, Se

Established a Service Desk team supporting clients globally through process driven methodologies and routines. Designed and developed the company’s first CRM system, transaction tracking tool, and availability and response time monitoring tool. Lead a delivery team specialized in global implementation of S2P (Source-to-Pay) and CLM (Contract Lifecycle Management) services and solutions. Project Managed the company’s largest eProcurement implementation project delivering IBX services and solutions in 100+ countries. Key contributor in the development of the company’s proprietary delivery methodology framework used for all implementation projects globally.