Peter Nilsson Email and Phone Number
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As a driver and creator of innovative brand initiatives with 20 years of experience in the SaaS industry, I have a proven record of success in enabling global and mission-driven businesses to expand their market presence through highly effective campaigns. I lead cross-functional teams in cutting-edge content and sales strategies that promote thought leadership targeted to executive decision makers, expand brand recognition, and drive lead generation and revenue opportunities. I have honed my expertise in building strong, collaborative working relationships with both internal resources and external partners, such as customers and analysts. Among my strengths is the ability to balance creativity, experimentation, and novelty with a meticulous eye for detail and deriving real, lasting value through actionable results. To ensure the ongoing success of every initiative, I continuously gather and analyze business, marketing, and web data to identify and monitor key performance measurements, as well as new opportunities for optimizing content, web presence, and sales strategies.
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Chief Marketing OfficerEyelit Technologies Dec 2024 - PresentToronto, Ontario, Ca -
Chief Marketing OfficerOne Network Enterprises Dec 2021 - Dec 2024Dallas, Texas, UsMember of the Executive Leadership Team responsible for driving worldwide corporate communications, demand generation, and awareness. Converted the company's marketing objective into a full-stack buyer's journey go-to-market organization. Orchestrated transformation of the marketing and business development organization into a modern high-performing team. Developed and maintained strong analyst and media relationships through influencer engagement programs. -
Vp, Global Marketing And Business DevelopmentLevadata Jan 2020 - Dec 2021Pleasanton, California, UsRedesigned marketing program and prospect engagement strategies in response to fundamental global behavioral changes caused by the Covid-19 pandemic. Established and directed the business development and marketing teams. Optimized the positioning of LevaData's Cognitive Supply Management platform and redefined the ICP enabling a complete pivot towards ABM. Responsible for existing and new strategic alliances with technology partners as well as go-to-market partners including organizations such as IBM, Kinaxis, RapidRatings, and Bain & Company. Established influencer engagement program cultivating and maintaining strong analyst and media relations. -
Vp, Global Marketing And Business DevelopmentMpo (Now Kinaxis) Aug 2018 - Jan 2020Established and directed the business development and marketing teams - Led “outside-the-box” creative ideation and managed lead-generating and growth campaigns from inception to completion. Directed global business development and marketing success for the entire integrated MPO platform (Supply Chain Visibility, OMS, and TMS) through strategic event management, diverse and award-winning thought leadership content creation, highly effective marketing and sales campaigns, and cultivating and maintaining strong analyst relations. Continuously analyzed supply chain business, marketing, and web data to identify key performance measurements, refine tactical plans, and realize opportunities for optimization. My strategies and initiatives were instrumental to generating brand, reputation, and SEO growth, as well as customer conversions, with boosts to organic lead capture by over 35% and a sales funnel growth of 462%
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Solutions Strategy & Marketing DirectorInfor Feb 2016 - Aug 2018New York, Ny, UsEstablished a Solution Strategy & Marketing team acting as the liaison between the Sales, Product Management, and Marketing departments. Responsible for Infor Nexus go-to-market and product development strategies for P2P (Procure-to-Pay), Supply Chain Finance, GTM (Global Trade Management) and Distributed Ledger Technologies (e.g. Blockchain). Drove supply chain thought leadership through white papers, blogs, campaigns and analyst engagements. Developed new formats and content for competitive intelligence, win/loss analysis, customer case studies, executive overviews, battle cards and go-to-market strategies. Presented and lead panel discussions at numerous marketing events. Created pricing strategies, sales and marketing toolkits, and press releases for product releases. -
Strategic Account ManagerCapgemini Jan 2014 - Feb 2016Paris, France, FrStrategic Account Manager for all IBX Business Networks North American clients with commercial responsibility for key accounts such as Astellas Pharmaceuticals, Kraft Foods, Mondelez, Eastman Chemical, Warner Bros., and Nielsen. Developed accounts by forming strategic account plans including customer profiles, targeted programs, application descriptions, add-on sales, forecasts, and reports. -
Account ExecutiveCapgemini Jan 2012 - Jan 2014Paris, France, FrSales Executive for IBX Business Networks SaaS platform (BI, S2P, eAuction, P2P, and CLM) as well as consulting and BPO services across North America. Responsible for new client acquisition through lead generation, opportunity assessment and contract negotiation. -
Manager Solutions ConsultingIbx Business Network Mar 2010 - Jan 2012Bromma, Se, SeIntegral part of the team setting up IBX Business Network’s North American operations, including prospecting and developing strategic business alliances. Responsible for driving revenue by qualifying opportunities, respond to RFx’s, performing product demonstrations, and develop proof of concepts to meet customer requirements. -
Product Marketing ManagerIbx Business Network Feb 2009 - Mar 2010Bromma, Se, SeEstablished a global pre-sales function supporting sales and consulting through process driven methodologies and templates. Produced ongoing competition analysis, product and service documentation, sales presentations and developed a global demonstration environment. Responsible for solution architecture and technical questions during the sales cycle securing profitability and customer satisfaction. -
Senior ConsultantIbx Business Network Aug 2001 - Feb 2009Bromma, Se, SeEstablished a Service Desk team supporting clients globally through process driven methodologies and routines. Designed and developed the company’s first CRM system, transaction tracking tool, and availability and response time monitoring tool. Lead a delivery team specialized in global implementation of S2P (Source-to-Pay) and CLM (Contract Lifecycle Management) services and solutions. Project Managed the company’s largest eProcurement implementation project delivering IBX services and solutions in 100+ countries. Key contributor in the development of the company’s proprietary delivery methodology framework used for all implementation projects globally.
Peter Nilsson Skills
Frequently Asked Questions about Peter Nilsson
What company does Peter Nilsson work for?
Peter Nilsson works for Eyelit Technologies
What is Peter Nilsson's role at the current company?
Peter Nilsson's current role is Chief Marketing Officer at Eyelit Technologies.
What is Peter Nilsson's email address?
Peter Nilsson's email address is pe****@****ini.com
What is Peter Nilsson's direct phone number?
Peter Nilsson's direct phone number is +151080*****
What skills is Peter Nilsson known for?
Peter Nilsson has skills like Business Process, E Procurement, Procurement, Pre Sales, Business Development, Business Process Improvement, Outsourcing, Change Management, Management, Procure To Pay, Strategy, Leadership.
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