Humberto Campos Email & Phone Number

Middleton, Gb

England, United Kingdom

Responsible for leading all aspects of the internal and external commercial activity and contract management for the Orthopaedic franchise with NHS trusts and category towers. Delivered sustainable, profitable growth through tailored commercial proposals, delivering on customer specific outcomes. Used commercial outcome-based deal building, strong business acumen and negotiation skills to manage contracting and tender processes, thereby exceeding all targets. Successfully navigated the internal commercial matrix to position the right capabilities for specific customer needs by translating data insights into actions that challenged the status quo and reinforced our competitive advantage across the market. Instigated high value strategic projects which led to the creation of data driven tools for contract management, debt management and framework pricing strategy. Worked closely with the UK Supply Chain Team in optimisation projects for asset management, backorders and inventory control. Always utilising a people-centred partnership approach through extensive internal networking, across franchises, has enabled me to establish a reputation for building strong regional teams, positioned for sustainable long-term success.

Spain

Overall responsibility for sales growth across the Iberian markets through the management and expansion of the distributor network and implementation of the commercial strategy. In charge of negotiating distributor agreements to maximise profit margin and deepen market penetration. Collaboration with distributors to agree and implement local sales and marketing strategies to increase market share and brand awareness in alignment with internal strategic imperatives. Responsible for liaising with the national and local regulatory bodies to ensure effective rollout and compliance.

As a member of the senior leadership team I was responsible for increasing JRI’s global penetration and brand awareness through the development and execution of an aggressive growth strategy, whilst also building a scalable commercial infrastructure to facilitate sustainable growth. I successfully managed a cross functional team spanning sales, marketing, regulatory, R&D, clinical and logistics whilst also driving the introduction and penetration of new products within different international markets. A partnership approach with the Finance Director ensured stewardship and governance of the P&L in fulfilment of corporate objectives. Global market, industry, competitor and infrastructure analyses to inform successful new market strategies was central to the role.

Responsible for developing and implementing a robust marketing strategy for the Total Knee Replacement business unit with sales revenue of over £67M. Managed the annual forecasting process with overall control of 45% of the UK & Ireland total instrument budget. Member of European Knee Advisory Board for Zimmer Biomet, determining the overall upstream European marketing and commercial strategy in conjunction with the global team. Managed and mentored members of the sales & marketing teams and developed Sales Excellence Programme to drive sales force effectiveness. Responsible for the selection and management of external marketing & PR agencies for specific internal and external marketing campaigns.

United Kingdom

Managed the marketing activities for the Revision Hip Joint Reconstruction portfolio in UK/Ireland. Responsible for the development and execution of marketing strategies for the business. Worked closely with the Senior Leadership Team to identify new global market opportunities. Increased Sales Force Effectiveness through focused sales training curriculums and differentiated selling tools. Created and delivered complete Hip & Knee Training Courses (both in the UK and EMEA). Launched Arcos Sterile Instruments service to the UK Market.

Birmingham, United Kingdom

Tasked with the management, sales support, product training, and product placement of Stryker’s orthopaedic portfolio in a sales territory worth over £3 million within the midlands region, I have delivered direct sales, customer service support and technical expertise to both NHS and private hospitals. I have conducted onsite seminars for surgeons, nurses and procurement managers to promote product lines and secure business contracts and attended national and international meetings, symposia, and industry-related conferences alongside clients. By liaising with cross-functional teams and departments including loan kits, finance, and customer service I have increase customer satisfaction and provided a seamless service. I have supervised and coached less experienced sales team members on complex revision cases and product knowledge.

Birmingham, United Kingdom

As part of the sales and marketing team I was responsible for generating targeted marketing campaigns for language services which were carefully planned, coordinated and executed involving direct mail, e-shot campaigns, an e-newsletter and writing press releases for Chamber/partner publications.

Birmingham, United Kingdom

Provide front of house reception services at the Department of Transportation’s Park Road Depot. To administer the payment of test fees by cash or cheques and issue receipts in-line with financial guidelines and regulations of the council

Birmingham, United Kingdom

Required to give lectures and seminars on Hispanic Literature and Spanish Language to first and second year students.

Postgraduate Research Hispanic Studies

Masters, English Education

Ba (Hons), Business & English Linguistics