Primary Data Source for Strategic Information DepartmentDeveloped algorithm to project $40 million marginal fundraising capacity for top 200 campaigns, utilizing over sixty variables. Placed companies into 2x2 matrix to determine strategic planning goals.Conducted deep research in the following areas• Companies: Assisted development officers in reaching corporate fundraising goals.• Individuals: Produced personal profiles, some resulting in $1M gifts to the organization.• Counties. Gauged the area’s potential and produced five-year fundraising projections. Facilitated change management in conjunction with Kotter International, directing a “dual operating system” model. Oversaw three major initiatives with CEO affecting all departments in the organization. Conducted A/B testing to develop ask levels for new and continuing donors. Worked with Mindbase segmentation data to determine inter- and intra-generational trends in giving.

Helping the under-served middle class become properly protected and financially independent.

A354 -- Principles of Arts Administration

Responsible for all aspects of managing a retail operation. Sales of books, apparel, food, and general merchandise. Supervision of 15 full-time staff. Developed sales and marketing plans for a wide variety of constituencies (students, faculty/staff, community members, alumni). Increased monthly book sales 2% after years of stagnant sales in that category.Diversified book selection to spur traffic and sales. Reorganized physical layout of the store (displays, merchandise, lighting) increasing traffic, especially from long-time non-customers.

Comprehensive and pivotal role that included developing strategic and marketing communication plans as well as analysis for non-profit organization. Implemented use of forecasting models to determine future revenue. Served as communication representative in the community and as liaison for electronic communication. Developed and managed projects which facilitated business development and increased marketing support.Developed pricing structure for products with exceeded goals for subscriptions and single tickets. Exceeded subscription goal by over 10% and single ticket goal by 45%.Led data mining / warehousing project. Devised framework for a reporting structure using analytical tools. Organization received $200K hardware / software grant from Microsoft to implement data warehouse. Project will unify revenue and expenses.Developed and implemented training modules for new database system.Led team that focused on a quantitative analysis of ticket sales, revenue / expenses, and patron behavior through the use of regression, cluster, and database analysis. Led annual staff / musician fund drive which resulted in historically high participation rates.Increased unsolicited donations through participation in the Speaker's Bureau for a 9 county area. Developed and reinforced positive image for organization.Created tracking mechanism for telemarketing program which eliminated unattractive list purchases and assigned dollar values per patron. Program allowed for better use of resources and budget allocation.Led implementation of corporate website (programming and design) to increase Internet ticket purchasing. Sales have increased at a rate double Box Office increases.

Managed operations of $2.2 million retail store with up to 70 employees. Developed and managed customer relations to maximize service satisfaction, promote goodwill and generate repeat / referral business that contributed to sales growth. Resolved any service issues. Monitored store stock levels, merchandising, and floor logistics. Determined set up of product merchandise. Experienced in personnel recruiting, selection, training, developing, scheduling and supervising associates. Motivated staff to achieve performance goals and ensure productive department operations. Skilled at assessing customer needs and providing solutions.Demonstrated ability to lead teams and boost employee morale which led to a decrease in staff turnover.Led training for new, corporate, bookselling computer program as well as trained all new staff on company policy and procedures. Promoted rapidly through two previous positions based on management and marketing skills, customer service, and work ethic.