Transformed brand storytelling, messaging and go-to-market materials for Sales Account Managers, now utilized by over 75 team members, enhancing strategy call effectiveness and client engagement across verticals such as Telecom, Retail, Finance, Healthcare, Home Services & QSR Performed market and competitor research using syndicated data sources (Admall, Prosper, etc.) to generate actionable insights and measure results for case studies, supporting Sales Account Managers in client acquisition, elevating brand awareness and competitive positioningDesigned and executed multi-channel strategies (print, digital, social media) to drive engagement and fulfill client needs, contributing to the success of a $220M companyCollaborated with Creative Services, Consumer Analytics, and Customer Experience teams to align campaign objectives and implement plansStreamlined internal communications by revamping Microsoft SharePoint, resulting in a 50% reduction in document retrieval time and improved access to critical resources for over 200 team members across departments

Oversaw media acquisition for print, radio, billboards, and offline advertising campaignsLed project execution for grand openings, anniversaries and special events, ensuring timely delivery with emphasis on thoroughnessCollaborated cross-functionally on campaign performance against KPIs to establish feedback loops for continuous improvementOrganized coupon reporting for traditional and digital campaigns within internal systems Planned an over $800,000 budget, improved monthly reconciliation, daily purchase orders creation and invoice approvals within Concur, ensuring accurate reporting of all marketing expensesSupervised marketing material inventory, reordering, and delivery schedules in collaboration with Merchandising and third party vendorsActed as liaison between Marketing and Operations, providing strategic input and campaign support to boost in-store traffic

Administered $500K+ annual budget for marketing, fundraising, and community partnerships across 240+ locations in 11 statesAnalyzed fundraising performance using Power BI to optimize results and increase sales during targeted times by 40%Organized strategic marketing initiatives and promoted events via social media to boost traffic and community engagement

Derive campaigns to drive traffic during the pandemic, communicated signage directives, and cultivated contracts and relationships with vendorsReviewed and proofed content for social media, signage, and MailChimp

Created strategic marketing plans for DQ locations, built community partnerships, and coordinated social media promotions

Led advertising strategy, sign implementation, capital projects, and local store marketing (LSM) for 192-store chainManaged $2M+ signage/LSM budget, overseeing 100+ monthly custom print and digital piecesDirected vendor partnerships for new stores, remodels, and rebranding projectsAchieved 11%+ redemption rates in direct mail campaigns and coordinated sponsorships for 50+ partnersDevised a PO accounting system with cross-functional teams to accelerate budget allocation

Created monthly promotional sign kits using InDesign and supported store launches and remodels

Monitored daily product pricing and resolved discrepancies in vendor invoices and payments

Coordinated patient transportation with ambulances and wheelchair vans for medical treatment with sense of urgencyLiaised with Central Alarm and local agencies for 911 Fire and EMS emergency dispatchManaged countywide ambulance coverage, optimizing limited resourcesMaintained accurate records for ambulance runs and scheduled facility transportsFacilitated clear, efficient communication for radio traffic and emergency services

Prepared and process payroll taxes, quarterly business taxes, S-corp and Invidividual 1040 tax returns Utilized computer programs to perform basic clerical functions, Creative Solutions, Interactive Forms, Lacerte, Visual Practice Management, Microsoft Suite, WordPerfect, SQL+ and Anti-Virus Software