Key Deliverables:• Moderating user generated content and messages appropriately, based on company and community policies.• Increasing the number of qualified leads, by converting website traffic through calls- to-action, landing pages, and lead generation content (including offers).• Strategizing, developing, and implementing online content production, scheduling.• Creating social media content calendars and coordinate with marketing team for execution.• Engage in SEO content writing, website development & ranking, guest posting/blogging.• Configuring & setting up Mail chimp template for mass mailing.• Optimizing local business via implementing local SEO techniques/strategies• Establishing closed-loop analytics to understand transparently how all inbound marketing activity can generate leads as well as how to optimize and refine our current processes to their fullest capabilities.• Integrating Websites with Google Console & Google Ads Account with GoogleAnalytics to ensure proper integration performed for traffic analysis.

Sr.Digital Marketing Manager - MAY 2019 In-House Project: Studiumgroup.in Managing complete On-Page & Off-page SEOAdvising & Creating SEO optimized WebsiteSuggestion on website architecture and design to the development team.Analyzing/researched keywords and SEO techniques used by competitorsComposed and replaced entire Website Content as per SEO norms.Replaced all the Meta Tags (Meta Title, Descriptions)Replaced and uploaded new Sitemap in the root file as well as on Google Console after all the changes.Set up SEMrush account and done integrations with Google Console and Analytics account.Managed all Social Media accounts and postings.Planned complete Off-page strategy.Composed weekly 3 SEO optimized articles for Guest Postings as per off-page plan.Implemented all off-page activities as per strategic plan.Provided weekly report, and monthly website tracking reports.In-House Project: Angel-jobs.com (May 2019 – Jan 2020)Managing complete On-Page SEO.Carried complete website audit before and after optimization using different analysis tools such as SEMrush, Screaming Frog, GT Metrix, etc.Preserving Old Backlinks, while migrating from dot, net to dot.phpCreating 301 redirects from old URLs to new URLs.Applying appropriate codes in robot.txt and .htaccess file while ongoing website development.Monitoring website through Google Analytics.Setting up & Integrating SEMrush account with Google Console & Analytics.Monitoring & managing Google Console account.Perform ongoing keyword discovery, expansion and optimization.Updating & uploading new sitemap on Google Console.Creating Meta Title & Descriptions (Meta Tags) for new urls.Advising Slug patterns ideas for dynamic job postings.Advised website Architecture which includes breadcrumbs, content placement, etc.Creating PPC AD Campaigns for own and partnered University websites.Optimize copy and landing pages for search engine marketing.

Responsible for building a website, indexing, promoting and optimizing.Planning & implementing Off page & On page SEO strategiesConduct tests to evaluate the performance of search engine optimization strategies.Handle definition of SE forecasts and monitoring procedures.Conducting website audit.Find and target keywords to increase the visibility of a website in search engines.Research and analyze competitors back linksDevelop and implement link building strategies.Proofread content written by content writers.Work with editorial team to drive SEO in content creation.Creating Social Media and PPC Campaigns.Publishing articles to own bog.Guest posting on high DA websites.Directory Submissions and business listing.Evaluate search results and make plans to improve rankings.Measuring and reporting on the performance of all SEO and Digital Marketing campaigns.

Submit website analysis report to the developer for necessary improvements and updates.Create SMS Marketing CampaignsDispatch Email Marketing CampaignsDirectory Submission / Business ListingWork with website developer, digital agencies, graphic designers, content writers and internal marketing team.Collaborate with digital agencies and other vendor partnersLiaising with third party digital agencies and internal marketing teams in order to produce relevant and consistent marketing collateral.Discuss new and creative growth strategies with internal team and agenciesCollect accurate reports and analysis from agencies.Measuring and reporting on the performance of all digital marketing campaignsAssist internal teams to create landing pages and optimize user experience

Business Promotion & Development Selling travel products and tour packagesGiving product presentation to Travel Partners.Appointing Area wise Distributors/Channel Partners Sub-Agents & Corporate Sales Support Providing Online interface and managing its implementation for existing offline travel agencies Correspondence & Co-ordination with Airlines for Capping request & Refund Cases Dealing with Agents queries/complaints Credit Follow-up & Recovery Handled inbound & Outbound Sales call.Maintaining relationships with existing Agents as well as development of new client base Teamwork and use own initiative

Executing and Processing Bulk Production OrdersAllocating & Processing Bill Of Material for ProductionCo-ordinating with production House in TunisiaPlacing Purchase Order for Trims with suppliersFollow-up of deliveries or short-shipments with the suppliersMonitoring & Maintaining Stock on Vertex and Spread SheetMonitoring Physical Stock Check in WarehouseBooking in Deliveries of all goodsIssuing Trims on Vertex once it is been send out for ProductionDownload & Producing In House Wash care Labels Issuing Bill Of Material after final dispatch

Customer service and sales.Online Order processing.Online payment processing through credit/debit cards.Providing information on various colors, sizes & stock availability of readymade garments to the customers.Checking & forwarding updates on website stock availability to IT departmentDealing with Customer queries/complaintsOnline Data Entry & Tackling ProblemsCoordinating with dispatch, Refund & Exchange departmentGeneral administration including filing and preparation of the invoices and maintaining accurate record of each transaction.Teamwork and use own initiativeAchieved highest Sales record for the Month of Dec 2005 Sales Catalogue

Business Promotion & DevelopmentReview business performance with customers and discuss services offered in the trade. Delegate targets to respective sales team with an ambitious & attainable strategy & growth plan.Advising executives on advertising strategies and campaigns to reach their targets Indulge with Key Accounts like ARI Pharma, Manthan Exports, Sky Industries, etc.Participate in International Trade fares to explore new markets and launches.Ensuring effective achievement of targets and preparation of reports.Preparing and giving sales presentations to prospective customersIdentify opportunities to drive sales and assist the team in the technicalities in the execution and issues faced in the market and ensure control over the customers.Handled and executed Project Imports of BALCO (Bharat Aluminum Company Ltd) within time bound, which received special appreciations to me & my team for our service delivered.Conduct weekly meeting with sales team and direct them in pursuing the sales target.

Identified, Developed & managed Key Customer business plans and identified Channel Development opportunitiesAccountable for Planning, Negotiating & initiating business development proposals.Indulge with Key Accounts like Modi Group of Industries, Monaco Import and Export, International Automatics, Mahan Exports etc.Ensuring effective achievement of job targets and preparation of reports.Preparing weekly Sales report and discussing with Key Account Manager.Teamwork and use own initiative

Export and Import DocumentationLiaising with various Organisations & Govt. department (Central Excise, JT.DGFT, E.P.C., Airlines etc.)Co-ordination with Airlines/GSA for Freight BookingAdvising Clients with the incentives and benefit claims out of ExportsArrange Delivery Order from Air & Shipping LinesClaiming duty drawback from customsOnline Application & processing DEPBVerification of DEPB Passbook at CustomsApplication for RCMC at Export Promotion CouncilsAdvance License Audit/Closure at CustomsCo-ordinating with Clients for paper work & providing them with status of work.