Hristo Troev Email & Phone Number

Sofia, Sofia City, Bulgaria

NES – New Energy Systems Ltd – www.burnit.bg ; https://sunsystempv.com/Main activities: ▪ With over 20 years of innovation, SUNSYSTEM and BURNiT brands, under NES Ltd., are globally recognized in over 70 countries for high-quality Bulgarian products. Spanning 40,000 square meters of production and commercial facilities in Shumen, Sofia, and Leipzig, the company employs over 450 professionals dedicated to creating efficient, environmentally-friendly heating solutions. ▪ The company is well known producer of enameled water heaters – residential and industrial range, accumulation tanks and biomass heating appliances.Responsibilities: ▪ Strategically lead the sales department, overseeing all sales-related activities for entrusted region.▪ Design and implement sales strategies, schedules, and task allocations to enhance department efficiency.▪ Develop and manage a team of sales professionals, establishing a robust sales network in designated regions.▪ Forge and maintain pivotal partnerships through effective business communication and negotiations.▪ Coordinate marketing initiatives, including budgeting and brand positioning, to improve market presence and monitor competitive landscapes. Main achievements: ▪ Achieved consistent sales growth by effectively positioning our brands, significantly increasing market visibility and recognition.▪ Spearheaded the revitalization of sales strategies, ensuring they are customer-centric, which contributed to the distinguished market standing of NES Ltd.▪ Innovatively expanded NES Ltd.'s product offerings within our sales network, addressing market demands and customer needs, leading to a broader market penetration and enhanced customer satisfaction.

North-East Bulgaria

Cargill – Cargill Aniaml Nutrition www.cargill.com Main activities: ▪ Cargill is a global leader committed to nourishing the world in a safe, responsible, and sustainable way. A family company founded in 1865, Cargill provides food, ingredients, agricultural solutions, and industrial products essential for life. Employing 160,000 people worldwide, the company plays a pivotal role in connecting farmers with markets and customers with essential ingredients. Dedicated to innovation, diversity, equity, and inclusion, Cargill aims to make the future of agriculture more diverse and overcome challenges like climate change and sustainable food production. Responsibilities: ▪ Spearheaded initiatives to attract new customers, successfully expanding the sales network and ensuring long-term sustainability.▪ Conducted high-stakes negotiations on sales terms and pricing structures to maximize profitability and market competitiveness.▪ Led the introduction of new products to the market, leveraging in-depth analysis to meet evolving customer needs effectively.▪ Performed comprehensive market analyses to identify and cater to the fundamental needs of customers, driving targeted product development and marketing strategies.▪ Developed and executed innovative marketing strategies and campaigns, significantly enhancing brand visibility and market share.Main achievements: ▪ . Strategically crafted and implemented a novel sales strategy tailored for the designated region, with a keen focus on a new customer demographic, resulting in a significant market expansion into the southeast of Romania.▪ This targeted approach not only diversified our customer base but also led to the signing of contracts that fully utilized the production capacity within a year, marking a milestone achievement in operational efficiency and market penetration.

Shumen, Bulgaria

Chernevi LTD www.chernevi.com Main activities: ▪ Chernevi Ltd., established in 1989 and restructured in 2004, operates as a prominent supplier serving a diverse clientele, including small to large firms across various sectors like wholesale and retail, hospitality, manufacturing, services, and government institutions. The company boasts a comprehensive facility of 8,000 sq.m., a fleet of 44 light and heavy vehicles, and a dedicated team of 80 highly skilled professionals. Chernevi Ltd. values precision and loyalty in its relationships with clients and partners, ensuring reliable and esteemed service delivery.. Responsibilities: ▪ Established and maintained a robust customer network within the targeted region, significantly enhancing market penetration and client base.▪ Spearheaded the attraction of new clientele in both urban and northeastern regional markets through strategic marketing and outreach efforts.▪ Coordinated and led a dynamic team of distributors to optimize distribution channels, ensuring efficient product delivery and market coverage.▪ Launched new products in the market, effectively managing their introduction through targeted presentations and promotional activities.▪ Negotiated favorable pricing agreements, balancing profitability with competitive market positioning.▪ Oversaw the accurate and timely processing of accounting documents, ensuring financial compliance and operational efficiency.Main achievements:▪ Successfully expanded sales in the designated region by 60% within two years, incorporating many new regions and customers into our network.▪ Sustained and solidified the company's market position, ensuring long-term stability and growth in a competitive landscape.

Economics

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