Identifies and directs the design and implementation of strategic projects to build and innovate tools and processes that contribute to optimize and / or accelerate the quality and management of results, compliance with activities and customer service, successfully impacting the profitability of business products . Lead the standardization of processes and digitization through systems (ERPs) to improve the customer service experience.

Developed a business transformation system to improve the key processes (value chain) within the Company. Translate business needs into proposals and present them to Business Managers & VPs to transform the opportunity areas of processes, results and strategies into innovative solutions to standardize and optimize the response times of business operations. Develop strategies to improve the Balance Scorecard evaluation. Design and implement Project Management System for Hotels, with the aim of… Show more Developed a business transformation system to improve the key processes (value chain) within the Company. Translate business needs into proposals and present them to Business Managers & VPs to transform the opportunity areas of processes, results and strategies into innovative solutions to standardize and optimize the response times of business operations. Develop strategies to improve the Balance Scorecard evaluation. Design and implement Project Management System for Hotels, with the aim of organizational structure structures, strategies and business guidelines that ensure greater productivity and satisfaction as a quality of customer service.Executed strategic projects, such as the development of a concept and Business model for a resort complex in the Riviera Maya, made up of 3 hotels with 1,300 rooms in 130 hectares and an investment of $530 MDD.Managed strategic projects such as the creation of a Destination Management Company which represented an income of 1.3 MDD on its first 12 months of operation.Managed the Balanced Scorecard methodology for the business unit in charge of management, operations and sales hotels within the company. Achieving the goal of $ 360 MDP of EBITDA in 2015. Show less

Design and manage projects aimed at optimizing the development of commercial strategies, sales processes, guidelines, key account management, sales methodology and implementation of IT tools to innovate the business operations of the business.Designed, managed and trained a sales program made up of 3 main principles (Define sales process for the 3 stages of the sales, implement a CRM system (Salesforce) and define a tracking system) which support the complete corporate and hotel sales… Show more Design and manage projects aimed at optimizing the development of commercial strategies, sales processes, guidelines, key account management, sales methodology and implementation of IT tools to innovate the business operations of the business.Designed, managed and trained a sales program made up of 3 main principles (Define sales process for the 3 stages of the sales, implement a CRM system (Salesforce) and define a tracking system) which support the complete corporate and hotel sales team. During its first two years of use, this program generated $26 MDD by improving management of our strategic accounts, reactivating nonproductive ones (local and corporate) and push new business deals.Designed and executed a methodology for a project management office within the hotel management business unit with more than 40 projects in its portfolio during the first year. Show less

Lead the development and implementation of functional projects to ensure the transformation of business procedures to boost management control and improvement as results of each of the products that make up the business portfolio.