Heather Roell Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

-Publish web content for the Marketing team including SEO Articles, Case Studies, Award Announcements, webpage redesigns, and general website publishing. - Help with small design needs- Projects include: Web XP Project- 141% in SEO Article output improvements

- Consult with author, ecommerce, non-profit, education, and public relations clients to fulfill various graphic design requirements such as collateral creation, book cover art, web publishing, and digital content creation to help with their promotional needs- Provide project scope, creative strategy, customer service, digital design, file clean up, and map editing services for complex projects to ensure informative, clean sales presentations as well as digital assets- Ensure high quality control standards by utilizing the latest design trends and maintaining proficiency in graphic design tools while being flexible to meet various deadline requirements for clients

Austin, Texas, United States

- Design and create marketing materials for the Drama Department, including logos, event collateral, and templates to promote 10 upcoming classes and special events utilizing the ACC Style Guide- Create design structure and development of the Drama Department’s 2023/4 Annual Prospectus highlighting its programs and goals including page layout, data visualization, and infographics creation to engage potential students- Execute digital video production, editing, and creation of motion graphic animations using provided storyboarding and video editing software to showcase the Drama Department’s upcoming show

Handled all operations of community, including budget preparation, employee recruiting, hiring, marketing, leasing, and reporting to owners and management team

-Handled all operations of 143 unit community, including budget preparation, employee recruiting, hiring, marketing, leasing and reporting to owners and management team-In 2008, managed a $2.25 million budget and as of July accounting month end, had exceeded NOI by 12% and increased monthly rental income $25,000 year over year-In 2007, managed a $1.85 million budget and exceeded income expectations by over $30,000 for the year-Increased occupancy by 10% in one month and 30% in seven months through outreach marketing to local businesses, preferred employers and colleges, reviewing print and Internet advertising and signage with a $51,477 annual budget. Advertising and promotion cost per lease was $339-Designed a marketing campaign which included marketing collateral such as banners, signage, mugs, pens, etc-Created new brochure for the community by brainstorming, researching target market, creating a design, implementing design changes and proofreading of printed materials-Recorded to be the top ‘clicked on’ community on EliteRenting.com (200% above the competition) through updating websites weekly and monitoring traffic sources-Completed re-construction and lease up on a building that sustained major fire damage-Monitored a $500,000 remodel project including status reporting and scheduling-Developed scope of work for capital improvement bids and monitored the work to release the lien waivers-Responsible for weekly, monthly and quarterly reporting to property owner and management company-Planned all resident activities and improved attendance through creative ideas and social marketing-Implemented a resident retention program to decrease turnover and consistently had monthly renewal ratios of 70-100% for the community-Managed a team of four, including recruiting, hiring, terminating, coaching, training, mentoring and developing talent-In two years, six team members were promoted to larger opportunities within the company

-Handled financial, renewal, leasing and some operational activities for apartment communities ranging in size from 220 to 330 homes-Hired, trained, counseled, and managed leasing personnel from sales to government based program compliance-Developed outreach marketing plan to increase occupancy, netting 26 move-ins in July 2005 (12%) affecting budget by $19,500 per month-Created an Internet advertising campaign to best reach the target markets for the demographics of the communities, from low-income to young professional and Generation X-Assisted in building relationships with Police, Fire Department, Housing Authorities and Crime Prevention specialists-Reported to the owners, management, and Colorado Housing Authority monthly, quarterly and annually

-Leased luxury apartment homes with some of the highest rents in a competitive market; $100 over the closest competitor-Performed outreach marketing to apartment locators and local businesses to increase traffic-Created a mutually benefiting Marketing Trade Program for local businesses in the area -Handled all monitoring and updates of the community website and Internet advertising -Marketed to current residents regarding garages to increase ancillary income by 15%-Trained all new team members and monitored a team of 3 Leasing Professionals for closing ratio, shops, lease preparation and follow up

Leased luxury apartment homes with the highest rents in a competitive market

-Made cold calls, outside sales calls, and follow up calls to current and potential clients -Helped design and make advertising decisions for Catering Services-Planned quarterly client appreciation parties, grassroots marketing events for hotel, and client events-Assisted Director of Sales, 3 Sales Managers, and a Catering Manager by writing contracts, letters and proposals for possible room blocks and meeting space rental as well as other day to day activitiesOther Position at The Magnolia: Sales/Marketing Coordinator

Associate'S Degree, Design And Visual Communications, General

Bba, Marketing

Activities and Societies: AMA, KVRX

Bba, Marketing

Education record

Activities and Societies: Exchange Student