Strategic marketing professional with 13+ years of experience in brand - product - strategy - communication - creativity. Focused on building added value, understanding business needs, analyzing context, setting future goals and designing strategic marketing initiatives to achieve them. My strengths such as holistic thinking, leadership and persuasion of decision makers help me succeed. At home, you will most likely find me entertaining my little daughter or polishing a BMW E46 youngtimer.
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Interim Strategy DirectorYyy AgencyPrague, Czechia -
Head Of StrategyWmc/Grey May 2018 - PresentHlavní Město Praha, Česká RepublikaManagement and development of Strategic planning & Brand consulting services.Clients: DATART, BENU, VOYO, Škoda, Colt CZ Group, PRE, MOL Group, FIXED, Adecco, Molson Coors (Staropramen, Braník), Mattoni 1873, Kofola ČeskoSlovensko (Kofola, Semtex, Kláštorná, Royal Crown Cola, Rajec), Bohemia Sekt, L'Oréal, Ferrero, GSK (Haleon), Procter & Gamble, Pepco, Košík.cz, Penny Market, Madeta, Krásno, Orkla foods (Vitana, Májka, Simply Fresh), STOCK (Božkov, Republica), Preciosa, Alpa, MORA, JIKA, ROUVY, Leader Fox, Srovnejto.cz, Progresus Invest Holding, Vermont (Karl Lagerfeld, Diesel etc.), Baťa, Imperial Tobacco Group -
Group SupervisorWavemaker Czech Republic Jan 2015 - Apr 2018Hlavní Město Praha, Česká RepublikaManagement of Strategic planning & Digital media buying services.Clients: Erste Group (Česká spořitelna, Erste Premier), IKEA, L'Oréal (Divisions Luxe, Consumer products, Dermatological products), Beiersdorf (Nivea, Eucerin),VISA, Huawei, Jaguar Land Rover, Jeep. -
Brand ManagerBalvin Agency Jul 2013 - Jan 2015Hlavní Město Praha, Česká RepublikaBrand manager of start-up company specializing in resale of services for household and small business. Responsible for strategic planning of brand communication, designing services and negotiating with business partners.
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Brand ManagerNetex Jan 2013 - Dec 2013Hlavní Město Praha, Česká RepublikaBrand manager responsible for the rebranding project of B2B company Netex, producer of sound insulation and industrial filters for Škoda Auto or České dráhy. Planning brand communication strategies for online and offline channels like E-commerce, Product marketing, Events, Branded content and Sponsorship.
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Brand ManagerKast Jan 2012 - Dec 2012Hlavní Město Praha, Česká RepublikaExecutive management of marketing budgets for distributed brands Xerox, HSM, Hewlett Packard. Administration of B2B resellers online system, design of POS materials, planning and execution of digital communication activities (SEM, e-commerce, SEO, microsites).
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Digital ConsultantFreelance, Self-Employed Apr 2010 - Apr 2012Hlavní Město Praha, Česká RepublikaFreelance consultant most often solving creation of WordPress websites, SEO content for search engines, performance analytics, management of PPC campaigns, Facebook promotions and creation of POS materials.
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Residence Shift LeaderMamaison Hotels & Residences Nov 2008 - Dec 2011Hlavní Město Praha, Česká RepublikaShift Leader responsible for the Residence Belgická reservation system and settlement with business partners (travel portals like Booking.com). Daily customer service for the long-term Residence guests.
Aleš Hron Skills
Aleš Hron Education Details
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Obchodní Akademie - Vlašim
Frequently Asked Questions about Aleš Hron
What company does Aleš Hron work for?
Aleš Hron works for Yyy Agency
What is Aleš Hron's role at the current company?
Aleš Hron's current role is Interim Strategy Director.
What schools did Aleš Hron attend?
Aleš Hron attended Vysoká Škola Finanční A Správní - Praha, Obchodní Akademie - Vlašim.
What are some of Aleš Hron's interests?
Aleš Hron has interest in Cars, Personal Development, Rap And Rock Music, Mountain Bike, Creativity In Advertising, Advertising Technologies.
What skills is Aleš Hron known for?
Aleš Hron has skills like Copywriting, Sem, Optimalizace Procesů, Optimalizace Konverze, Business Development, Google Adwords, Google Analytics.
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