Design Leadership: Led cross-functional team in user-centric design process, enhancing usability and customer satisfaction.Testing & Quality Assurance: Implemented testing protocols, reducing post- launch issues and improving user experience and retention.GTM Strategy: Executed go-to-market strategy, securing 100+ customers within 3 months of launch and accelerating market entry.Brand Strategy: Developed and established brand strategy, increasing market visibility and appeal through targeted marketing.User Research: Conducted user research to inform product development, ensuring alignment with customer needs and preferences.Storytelling & Communication: Utilized storytelling to enhance brand perception and articulate value proposition, boosting customer engagement.Customer Growth: Achieved rapid customer acquisition, demonstrating successful demand generation and market penetration.

ContraMinds explores thoughts and drives conversations around the DNA of purposeful minds.As Co-Founder and Director, I spearhead the creation of our media verticals, drive brand management initiatives, and actively work to strengthen our L&D capacity.

My Roles and Responsibilities as an Associate were both Content-specific as well as Cross-Functional. My Core Areas of Focus and Accountability were to:1. Design and Develop Learning Content2. Manage and Grow Flagship Programs3. Analyze Content and Learner Performance using Data AnalyticsSome of the Clients I have worked with include NASSCOM FutureSkills, Tata Sons, Aditya Birla Group, and Standard Chartered (to name a few).I collaborated with Enterprise and Marketplace Clients to design custom Learning Experiences, Workshops, and Instructional Models which were used by over 250,000 learners.I was also a key contributor to the EdCast Learning Health Index Survey 2021. My responsibility was to analyze and present insights from the responses provided by 124 leading organizations across India.

Worked with the Customer Success Team on NASSCOM’s FutureSkills Initiative where my responsibilities included content curation and client engagement.

I worked as a Content Intern at the Centre for Innovation, Incubation and Entrepreneurship, IIM Ahmedabad. My responsibilities included:1. Content Development for Innocity (an on-demand entrepreneurship learning service)2. Design and Delivery of Workshops on Design Thinking and Customer Research for Entrepreneurs and Students at IIM Ahmedabad3. Instructional Design for Innocity MOOCs I have also performed operational level tasks for other CIIE programs such as The Power Of Ideas and the India Innovation Growth Programme.

I worked as a Product Design Intern at Psiog Digital, Chennai. My project involved the architecting of a digital platform, Poise, aimed at helping people suffering from stress, hypertension, and anger using IoT technologies and Artificial Intelligence.

I worked as an Embedded System Intern at Xoriant. During my Internship, I worked on the design and development of a concept product, TechDeli, a service aimed at providing consumers product reviews and rating based on the opinions of professional reviewers and verdicts of the product owners themselves, empowering the aspiring customer to hear both sides of the story before making a decision.

I have been writing for TOI's NiE Division since the 8th Grade. Upon turning 18 they offered me a chance to Intern with them over the summer of 2012. I began as a proof-reader and sensing my enthusiasm, they encouraged me to write a full fledged article for the Paper. Inspired, I write a piece titled : 'Apple & The Art Of Creating A Dent In The Universe', which covered an entire page and was very well received.