As the Marketing Lead at Wadzzo, I am driving strategic growth through innovative geolocation-based engagement solutions. My current mission involves working closely with quick-service restaurants to integrate Wadzzo's unique SaaS solution, enabling brands to create tailored rewards and loyalty campaigns that directly connect with their customers through their app interface. By focusing on the digital and real life user experience at locations to bring customers unique rewards, I help brands unlock the potential of campaigns that drive foot traffic and increase customer sales.

Consults with artists signed or working with Local Traffic Only on how to run effective social media campaigns to promote their music and brand as an artist. Consulting includes problem identification with social media profiles, crafting a social media content and marketing strategy that align with artists' goals, and SEO optimization.

Assisted the management team at Local Traffic Only with various tasks over the summer, including the planning and producing of a music showcase event. Created marketing tactics to draw attendees for event, such as activities the day of and promotions for advertising the event. Other interning duties included assisting with the creative process during artist recording sessions in the studio, as well as working with a team to come up with and develop marketing ideas for various events and artists. Created content plans and consulted clients over their social media profiles and troubleshot any issues with their promotional efforts, as well as content curation for postings that reflected that artists' social media goals. Duties also included production management during the music showcase to ensure the show ran smoothly, as well as moderating a panel with music industry professionals.

Worked alongside a historical renovation expert to fix the interior of properties with a focus on residential properties. Duties included setting up work sites by laying out plastic and organizing materials needed for each job, clean up at the end of a project, horsehair plaster repair, drywall installation/repair, and priming walls for painting.

Spent the summer working on various marketing tasks, with a heavy focus on crafting a social media content strategy and publishing schedule for a musician. Worked on identifying artist brand identity and figuring out how to build a marketing strategy for his music based off of genre and target demographics, and showing client how to implement changes for higher engagement and audience retention. Also did research nationally on festivals and concert event opportunities for artist to perform at that aligned with target audience.

Operated the Jumbotron at "4th Street Live!" for concerts and outdoor live events during the concert season, which included overseeing and directing the camera crew for the venue and time keeping for the event to ensure events ran on schedule. Job also included stagehand duties for concerts, such as load in and load out for the bands and set up and tear down of the stage setup.