Hwangsoo Son Email & Phone Number

Sunnyvale, California, Us

Leading the Edge AI SoC and Logic eFlash business in Automotive, Home IoT, and Consumer Electronics, and have applied for several patents to secure the business.• Automotive CPD (Child Presence Detection) / OMS (Occupant Monitoring System) and GBD (Glass Break Detection) • Adaptive VESS (Virtual Engine Sound System) for automotive• Smart Door-lock for Home IoT

Led overseas businesses and executed development for automotive devices, AI media SoC, audio PA, and PC audio codec products.

Led power amplifier semiconductor R&D and business, especially Audio AMPs, Smart PAs, and Haptic PAs. Define, develop, and execute Audio/Haptic products, roadmaps, differentiation, and strategies for Smartphones, PC, Consumer Electronics, and Automotive, including foundry and OSAT(Outsourced Semiconductor Assembly and Test) review & selection.

San Jose, California, Us

Defined, developed, and executed emerging audio devices and piezo haptic products, roadmaps, differentiation, and strategies for Smartphones, PC, Wearables, and Consumer Electronics.• Defined and architected surface sound audio amps, an display or surface that provides sound, and a piezo haptic driver.

Seongnam, City, Gyeonggi Province, Kr

Developed and implemented various strategies to augment revenue and business growth. Created, managed, and executed audio and mixed-signal devices development, market trend research, product roadmap, and profit and loss for smartphones, wearables, IoT, smart speakers, PCs, consumer electronics, and automotive. Supervised, trained, supported, and mentored multi-functional teams to achieve exceptional performance in Korea, China, Italy, and the US. Defined and developed cutting-edge new products and technologies and differentiated to features, performance, and system cost while turnaround around business strategy and structure to deliver top-line consistent growth.My Key Success in This Role:• Generated two-digit $M revenue at worldwide tier #1 customers in two years after establishing the product line and built a confident organization from a few employees to 50+ employees in the US, Korea, and Italy.• Defined, designed, and executed innovative and attractive hardware and software products, including Smart PA, TWS Bluetooth/Codec, HiFi DAC, Surface sound PA*, and SW IPs for smartphones, IoT, PC, and consumer electronics. * Surface Sound PA; Display panel creates sound instead of a micro-speaker and allows hole or button-less design. Launched in VIVO, LG, and has been designing WW Tier #1 Smartphones, PCs, and consumer electronics. (PC Piezo Touchpad, TV Acoustic Surface, and Automotive Surface sound are the same technology)• Established the audio product line and expanded the company’s position as a global semiconductor company through cutting-edge product development, exceptional performance, and launching shows such as CES, MWC, and worldwide electronics shows.

San Jose, California, Us

Defined, developed, and executed HiFi DAC/QUAD DAC and Audio Subsystem. Led technical differentiation and customer communication. • Augmented product margin via leading-edge product definition and development, system cost reduction, and technical excellence and maximized revenue through proper planning and implementing strategies.• Orchestrated branding campaigns and seminars to inform customers about product updating and launching of QUAD-DAC.

Mountain View, Ca, Us

Defined, developed, and implemented audio and voice subsystem products and SW IPs. Directed and executed go-to-market strategies for worldwide tier #1 global smartphone and IoT customers and steered business execution for hardware products, such as voice processor, sensor fusion, audio codec, and SW IPs, including noise suppression, echo cancellation, DSP, and microcontroller. Responsible for new product development and execution for system and application engineering. Spearheaded numerous facets of the company, such as setting objectives, developing plans, reviewing performance, monitoring customers’ feedback, devising marketing presentations, and updating the product information. • Defined and executed voice, audio, and mixed-signal products and augmented product margin through differentiated in features, performance, and system cost.• Led and engaged cross-functions, design, application, SWs, sales, and marketing and provided technical guide, demo, and evaluation.

Dallas, Tx, Us

As Technical Marketing Director, initiated, formulated, and implemented new cutting-edge audio, mixed-signal, sensor, and power integrated products and steered technology innovation and go-to-market strategy. Led short, middle, and long-term audio subsystem and mixed-signal product roadmap. Developed and executed marketing strategies while ensuring market trends and close familiarity. Defined and managed audio subsystem, DSP, acoustic sensor, Mic array, and power integrated products and SW IPs for differentiation in features, performance, and system cost. Engaged and collaborated cross-functionally with design, applications, product marketing, and operations.(formerly National Semiconductor Corporation)My Key Success in This Role:• Boosted profit and revenue growth by defining value-added products that amplified revenue from $50M in 2004 to $200M+ in 2009 and $200M+ yearly revenue from 2009.• Drove innovation and differentiation for smartphones, consumer electronics, and automotive, such as one chip CODEC + PMIC and CODEC + DSP + microcontroller for smartphone and smart key + sensors for automotive.

Performed multiple engineering tasks, including application and system engineer, product definer, chip architecture, and seminar to internal organizations and customers. Defined and developed analog audio subsystem, mixed-signal (ADC, DAC, DSP, CODEC) subsystem, acoustic sensor, and power integrated audio subsystem products. • Defined audio subsystems (Amplifier, ADC, DAC, CODEC, DSP), Boosted class D/Smart PA, CODEC+PMIC, acoustic sensor, clock synthesizer.

Dallas, Tx, Us

Responsible customer technical support, new product proposal, and technical/product seminar for audio power amplifier, PWM modulator, and audio DSP in consumer audio.

• Designed Hi-Fi audio amplifier and AVR (Audio Video Receiver).