Hwangsoo Son Email & Phone Number

Sunnyvale, California, US

• Leading the Edge AI SoC and Logic eFlash business in Automotive, Home IoT, and Consumer Electronics, and have applied for several patents to secure the business.
• Automotive CPD (Child Presence Detection) / OMS (Occupant Monitoring System) and GBD (Glass Break Detection)
• Adaptive VESS (Virtual Engine Sound System) for automotive
• Smart Door-lock for Home IoT

Led overseas businesses and executed development for automotive devices, AI media SoC, audio PA, and PC audio codec products.

Led power amplifier semiconductor R&D and business, especially Audio AMPs, Smart PAs, and Haptic PAs. Define, develop, and execute Audio/Haptic products, roadmaps, differentiation, and strategies for Smartphones, PC, Consumer Electronics, and Automotive, including foundry and OSAT(Outsourced Semiconductor Assembly and Test) review & selection.

San Jose, California, US

• Defined, developed, and executed emerging audio devices and piezo haptic products, roadmaps, differentiation, and strategies for Smartphones, PC, Wearables, and Consumer Electronics.
• Defined and architected surface sound audio amps, an display or surface that provides sound, and a piezo haptic driver.

Seongnam, City, Gyeonggi Province, KR

• Developed and implemented various strategies to augment revenue and business growth. Created, managed, and executed audio and mixed-signal devices development, market trend research, product roadmap, and profit and.
• Generated two-digit $M revenue at worldwide tier #1 customers in two years after establishing the product line and built a confident organization from a few employees to 50+ employees in the US, Korea, and Italy.
• Defined, designed, and executed innovative and attractive hardware and software products, including Smart PA, TWS Bluetooth/Codec, HiFi DAC, Surface sound PA*, and SW IPs for smartphones, IoT, PC, and consumer.
• Established the audio product line and expanded the company’s position as a global semiconductor company through cutting-edge product development, exceptional performance, and launching shows such as CES, MWC, and.

San Jose, California, US

• Defined, developed, and executed HiFi DAC/QUAD DAC and Audio Subsystem. Led technical differentiation and customer communication.
• Augmented product margin via leading-edge product definition and development, system cost reduction, and technical excellence and maximized revenue through proper planning and implementing strategies.
• Orchestrated branding campaigns and seminars to inform customers about product updating and launching of QUAD-DAC.

Mountain View, CA, US

• Defined, developed, and implemented audio and voice subsystem products and SW IPs. Directed and executed go-to-market strategies for worldwide tier #1 global smartphone and IoT customers and steered business execution.
• Defined and executed voice, audio, and mixed-signal products and augmented product margin through differentiated in features, performance, and system cost.
• Led and engaged cross-functions, design, application, SWs, sales, and marketing and provided technical guide, demo, and evaluation.

Dallas, TX, US

• As Technical Marketing Director, initiated, formulated, and implemented new cutting-edge audio, mixed-signal, sensor, and power integrated products and steered technology innovation and go-to-market strategy. Led.
• Boosted profit and revenue growth by defining value-added products that amplified revenue from $50M in 2004 to $200M+ in 2009 and $200M+ yearly revenue from 2009.
• Drove innovation and differentiation for smartphones, consumer electronics, and automotive, such as one chip CODEC + PMIC and CODEC + DSP + microcontroller for smartphone and smart key + sensors for automotive.

• Performed multiple engineering tasks, including application and system engineer, product definer, chip architecture, and seminar to internal organizations and customers. Defined and developed analog audio subsystem.
• Defined audio subsystems (Amplifier, ADC, DAC, CODEC, DSP), Boosted class D/Smart PA, CODEC+PMIC, acoustic sensor, clock synthesizer.

Dallas, TX, US

Responsible customer technical support, new product proposal, and technical/product seminar for audio power amplifier, PWM modulator, and audio DSP in consumer audio.

• Designed Hi-Fi audio amplifier and AVR (Audio Video Receiver).