• Developed and implemented campaigns for sales events like Women’s Day, IPL, BOGO, and Independence Day, improving user engagement across key seasonal promotions.• Integrated SEO audit recommendations, enhancing website search engine performance.• Conducted A/B tests for signup pages, leading to increased user registrations for specialized courses.• Developed and deployed multiple frontend components and integrated backend data for World Youth Skill Day, enhancing user engagement… Show more • Developed and implemented campaigns for sales events like Women’s Day, IPL, BOGO, and Independence Day, improving user engagement across key seasonal promotions.• Integrated SEO audit recommendations, enhancing website search engine performance.• Conducted A/B tests for signup pages, leading to increased user registrations for specialized courses.• Developed and deployed multiple frontend components and integrated backend data for World Youth Skill Day, enhancing user engagement and functionality. • Implemented enrollment pages, banners, and email campaigns for new course launches, driving user engagement and course enrollments.• Performed code optimizations, including removal of outdated features. Show less

• Built the backend and frontend of Talesonwood's e-commerce website from scratch; narrowed the time to place an order by 30% compared to the offline method and thereby increased the revenue by 20%.• Implemented express shipping option in the payment journey that boosted the number of sales by 21%.• Proposed and coded the logistics automation project which reduced teams’ time to manage logistics from multiple hours (manually) to 0 and saved 150+ man-hours so far.• Engineered custom… Show more • Built the backend and frontend of Talesonwood's e-commerce website from scratch; narrowed the time to place an order by 30% compared to the offline method and thereby increased the revenue by 20%.• Implemented express shipping option in the payment journey that boosted the number of sales by 21%.• Proposed and coded the logistics automation project which reduced teams’ time to manage logistics from multiple hours (manually) to 0 and saved 150+ man-hours so far.• Engineered custom CMS tools for internal teams for product listing and inventory management; this cut down the time taken for listing a product from 1 hour to just 5 minutes.• Addressed sluggish image uploading issues on consumers’ end by adding image compression on browser; saved server storage by 90% and time to upload images reduced from 5 seconds to less than 0.5 secs per image.• Integrated sign-in with Google for registrations; improved UX by easing the process from a 5-field form to one-click registration.• Identified an issue in the checkout journey and persuaded the management to add a COD payment option.• Integrated third-party API for payment gateway.• Conceptualized a tool for generating custom coupon codes with usage limits and expiry dates for targeted promotions. Show less

• Designed and developed the e-commerce website from scratch. The website fetched orders of ₹1,20,000+ within the first three months of the launch. • Suggested and built tools for internal admins such as invoice generator, product listing, and managing orders.