Alefy Trading LLC is an energy solutions provider company with an ultimate wide range of expertise of Diesel Generators including Cummins and Perkins. Prime Responsibilities:• Handling of projects and tender inquiries from untapped market. • Hybrid Solution Selling for Diesel Generators. • Development of new product lines to increase the portfolio of company.

• Responsible for the development of new business to diversify the current portfolio of the company.• Directly responsible for the sales of Erensan – Fire Tube Steam Boilers and Hot Water Boilers. • Managing the sales of locally manufactured products such as Economizers, De-aerator Tanks, Pressure Vessels, Shell & Tube Heat Exchangers etc. • Handling the technical and commercial queries related to the current portfolio of the company.• Lead generation from customers that are not buying from Razzaq Associates. • Managing the current customer portfolio of the company by providing them a better response time and keeping them in loop with the current status of their order. • Partly responsible for enquiry generation of Spirax Sarco, Tanpera and Enelsan to support other departments of the company. • Leading the marketing activities of the company which includes website development, video and photo shoots of prominent orders to be used for marketing purposes.

• Managing the complete cycle from enquiry generation to recovery of payment for Atlas Copco. • Hiring and training of new employees to blend into the system smoothly.• Leading a team of 2 Sales Engineers, 1 Application Engineer and 2 Recovery Officers to effectively manage the Aftermarket Sales Operations in the region. • Providing technical and commercial trainings to new employees in all regions. • Preparation and Leading of Presentations for Quarterly and Annual Meetings with Atlas Copco.• Complete reporting of Primary and Secondary Sales on regional level.• Management of 1-1 Ratio and Contract Ratio to gauge the market penetration for the region and then devising a strategy to improve the mentioned ratios. • Assisting the Machine Sales Team in convincing the customers technically on why to purchase our product. • Providing consultancy to customers on the best solution for their compressed air. • Recovery of lost customers by working in close liaison with service team.Achievements:1. Awarded the Team Player of the Year Award in the annual Business Revenue Meeting 2021.2. Increased the revenue of the region by 20%. 3. Focused on the organic growth of the region and increased the number of customers by 10%

• Responsible for the aftermarket sales of an assigned region.• Extensive sales visits in the assigned territory.• Also responsible for the sales of services for Compressors and then handing over the customer to operations team. • Attending to overall client’s concerns relating to Atlas Copco Air Compressors.• Providing clients with the appropriate spare part numbers for their compressors.• Market mapping for a clear estimate of market size. • Converting customers from PKR to Euro Sale to avoid EURO-PKR price parity. • Ensuring profitability in Primary and Secondary Sales as per the company’s policy. • Timely submission of reports and analytics pertaining to the territory to top management. Achievements:1. Advised to segregate the entire southern territory geographically to increase market penetration and customer reach which is still being followed at AVS.2. Improved the ratio of Primary and Secondary Sales from 5% - 95% to 40% - 60% which contributed positively towards the inventory planning. 3. Received promotion to Assistant Manager Sales in just 3 years which was quickest in the history of AVS Aftermarket Department. 4. Reduced the dead inventory by 10% by working closely with the store department and figuring out the replacement parts that were still in demand.