Hector Santos-Quezada Email & Phone Number

Meriden, Ct, Us

Connecticut, United States

- Developed and executed multi-channel marketing campaigns, using social media, email, and community outreach to increase brand awareness and attract clients.- Applied A/B testing on marketing materials to optimize engagement, showcasing a data-driven approach to improving sales results.- Created and maintained a personal website, generating warm leads by educating potential clients and establishing myself as a trusted real estate advisor.- Generated leads through outbound sales strategies, including 50 daily cold calls, networking events (2 per month), targeted email campaigns, social media ads, and educational content.- Delivered tailored presentations, overcoming objections with strong negotiation skills to focus on client needs and outcomes.- Utilized the CRM system to track client interactions, streamline follow-up, and maintain an organized sales pipeline, ensuring timely and effective engagement.- Conducted market analysis to identify trends and set competitive pricing strategies aligned with client expectations.- Built and nurtured client relationships, achieving an 80% referral rate, 5-star reviews, and additional warm leads.- Enhanced outreach efficiency with auto-dialers and email automation tools, improving lead contact rates by 25%.- Navigated complex sales cycles with customized solutions, ensuring client satisfaction and high retention.- Built strong relationships with industry professionals (e.g., appraisers, mortgage lenders, contractors), improving transaction efficiency and client experience.- Managed real estate documentation, ensuring compliance with legal requirements for smooth closings.- Fostered a collaborative network within the community with attorneys and escrow companies, contributing to successful transactions and referrals.- Stayed informed on industry trends and new technologies, adapting strategies to capitalize on market shifts relevant to the software sector.

- Advised small businesses on optimizing website user journeys, implementing marketing automation, and setting up CRM systems to improve customer engagement and retention.- Developed engaging website content tailored to target audiences and executed SEO strategies to boost organic search rankings and increase online visibility.- Managed targeted social media campaigns on Facebook and Instagram, driving traffic for events, product launches, and lead generation, which enhanced brand awareness and customer acquisition.- Collaborated with clients to define their ideal client avatars, ensuring marketing strategies attracted the most relevant and profitable customers.- Designed and implemented outbound and follow-up email sequences, generating leads and driving revenue growth for clients.- Helped clients generate creative event ideas to boost brand awareness and create new business opportunities, increasing community engagement.- Created content calendars to strategically post educational content, raising awareness of the brand and services while boosting customer engagement.- Facilitated the collection of positive client reviews to build credibility and attract new business.- Developed referral systems to encourage clients to refer new customers, fostering community-driven growth.- Assisted clients in identifying their unique niche to stand out in the market and maximize profitability.- Audited clients' sales processes to optimize customer journeys, increasing conversion rates and revenue.- Conducted product research to ensure competitive pricing strategies and alignment with market demand.- Performed client surveys to gather feedback and identify upselling opportunities, enhancing customer satisfaction.- Researched competitors to provide insights on differentiation strategies, helping clients carve out unique market positions.- Recommended software solutions to automate processes, boosting operational efficiency and reducing unnecessary expenses.

- Developed outbound strategies, including a 17-touchpoint follow-up sequence with an 80% open rate and 12% click-through rate, increasing qualified leads by 70% and appointment show-up rates by 30%.- Managed a CRM pipeline with over 10,000 leads, ensuring accurate tracking of interactions and maintaining detailed transaction records to streamline sales efficiency.- Attended industry conventions, exceeding lead generation goals by 200%, resulting in 7 qualified appointments and 15 new leads.- Created email templates for follow-up and outreach, supporting 50 calls and 200+ touches weekly, boosting brand visibility and fostering new client relationships.- Managed the acquisition process, from identifying deals to negotiating and closing transactions, while building relationships with property management owners and industry professionals.- Developed strategic partnerships with property management companies and industry professionals to generate new business opportunities.- Improved inbound lead landing pages, enhancing user experience and increasing appointment show-up rates while shortening the sales cycle from 1 year to 14 days.- Created engaging LinkedIn content to educate prospects on services and industry issues, building thought leadership and trust with the target audience.- Developed contests within Facebook groups to engage cold prospects, drive industry conversations, and boost brand recognition.- Created outbound call scripts and executed 100 cold calls, generating new appointments and business opportunities.- Generated $120,000 in new quarterly ticket sales for a product combining coaching and SaaS solutions, effectively positioning offerings priced between $8,500 and $25,000 to meet client needs.

* Exceeded annual sales quota by 30%, achieving $863,000 in new ticket sales against a target of $720,000 through strategic relationship-building and assignment selling, with a SaaS product priced at $2,997.* Led the launch of Business Funding Software, achieving 110% of the sales target in the first month with $66,000 in new ticket sales against a $60,000 target.* Recognized as the top closer of 2022 after just four weeks, maintaining that title throughout my tenure.* Implemented a new sales strategy that drove a 40% increase in SaaS product sales within 90 days.* Reduced the average sales cycle from 40 to 7 days by refining lead qualification and nurturing processes.* Achieved a closing rate of 56% in 2022 with a cash collection rate of 41%.* Trained a setter to transition into a closer, resulting in a closing rate of 49%.* Surpassed the previous closer’s total units closed with 56 fewer offers made, maintaining a closing rate of 56% compared to their 43%.* Established a comprehensive follow-up sales system using Highlevel CRM, integrating email, call, and text outreach to keep prospects engaged until purchase, including value check-ins and industry education.* Managed a team of 2 setters and 2 closers, ensuring achievement of daily, weekly, monthly, and quarterly quotas for outreach, consultations booked, and revenue generated.* Created an efficient onboarding system for new setters and closers, ramping them up within a week through comprehensive training on product knowledge, client avatars, outbound scripts, objection handling, and CRM utilization.* Conducted daily sales meetings to review individual metrics, address pipeline challenges, boost team morale, engage in team-building activities, and role-play for upcoming meetings.* Interviewed and selected potential setters and closers, ensuring a strong addition to the sales team.* Made 50 outbound calls daily, driving engagement and generating new business opportunities.

Middletown, Connecticut, United States

* Analyzed credit reports for clients and provided guidance on discrepancies to strengthen their financial profiles.* Maintained a deep understanding of real estate markets and best practices, ensuring informed recommendations and solutions while building client trust.* Built relationships with vendors to create a referral system, generating additional qualified leads and revenue for the organization.* Created, sponsored, and hosted various community events to enhance brand awareness, fostering relationships within the community and generating leads.* Developed marketing materials to promote community events, driving attendance and engagement.* Streamlined client relationship management, guiding clients through mortgage processes to enhance their experience.* Supported loan officers by optimizing the pipeline, driving efficiency in lead advancement and improving approval timelines for higher conversion rates.* Collaborated with underwriting and processing teams to ensure seamless loan workflows, enhancing turnaround times and the overall customer experience.* Managed documentation to ensure compliance with regulatory standards, safeguarding clients and the organization.* Provided sales support and performance insights, contributing to team objectives.

Meriden,Ct

- Directed daily branch operations, ensuring compliance with procedures and optimizing performance to exceed monthly loan production goals of $500,000+ and cross-sale targets.- Trained and developed branch staff, fostering a collaborative environment that promoted professional growth and improved sales performance.- Managed the hiring process, including interviewing and onboarding new team members.- Oversaw operations across three branches with 20 employees, ensuring effective collaboration among tellers, account managers, and loan officers.- Maintained adequate cash levels in branches to ensure smooth transactions while adhering to insurance cash-on-hand limits.- Created employee schedules, approved timesheets and PTO, and coordinated training sessions.- Held weekly meetings to address employee concerns, promote team building, and support continuous training.- Conducted monthly and quarterly performance reviews, providing constructive feedback for staff development.- Managed employee terminations as needed, ensuring adherence to company policies while maintaining a positive work culture.- Handled escalated customer issues, resolving complex concerns to maintain high customer satisfaction.- Built strong relationships with members, vendors, and community organizations to increase membership and brand visibility.- Provided strategic insights to the VP of Sales & Service, refining branch procedures and loan growth strategies based on market trends and competitive analysis.- Personally addressed complex member issues, ensuring timely and effective solutions to maintain satisfaction.- Led credit seminars and represented the credit union at community events, boosting brand awareness and educating potential members.- Adapted to changing lending policies, keeping the branch team informed on industry trends to uphold high service standards.