Seth Ferguson Email & Phone Number

Kirkland, WA, US

Founded a product studio that works with enterprises and venture funded startup clients on product strategy, finding product market fit, and building world class experiences. The studio also invests in new product development, and systematically generating and testing ideas.

Seattle, Washington, United States

Built a zero-to-one enterprise learning platform with a mission to reinvent workplace learning through machine learning and AI based skill measurement and recommendations.

Greater Seattle Area

Crafted a new innovation role on the Amazon Devices team to research and test strategic new products and features focused on growth. Presented numerous new product opportunities worth more XXM, and shipped new features and experiments across customer reviews, personalization, the mobile detail page, and automated marketing resulting in XM incremental.

Greater Seattle Area

Supported the growth of the Amazon Devices business by owning the customer engagement strategy for 15+ devices to optimize for the best customer experience, and drive key usage metrics.

Greater Seattle Area

Supported the worldwide Kindle Content business with reporting, and analyses including P&L. Defined metrics and built automated reporting for the Prime Reading launch in the US, UK & DE. Identified and proposed growth opportunities, and eliminated 30+ weekly hours of manual processes.

Wore many hats on the Lucid marketing team when the company had < 100 employees. Proposed and designed a new offering for education users which led to XXM in incremental sales. Designed and implemented landing page UX improvements leading to 15-25% better conversion. Launched a new blog targeting SMB customers which led to meaningful top-of-funnel growth.

Provo, Utah Area

Launched a successful Kickstarter project (137% funded) and built a DTC e-commerce business with a social mission from scratch. Led an ideation process, including analysis on 50+ ideas. Led marketing efforts, established supplier relationships, designed and developed the website.

Shanghai City, China

Interned abroad in Shanghai. Supported China consulting projects for Fortune 500 retail, outdoor, and luxury brands. All project work was completed in Mandarin Chinese.

Provo, Utah Area

Lead generation and sales for marketing services directed specifically towards crowdfunding campaigns, such as campaigns on Kickstarter and Indiegogo.

Calgary, Alberta Canada

Served in the Chinese community of Calgary, Alberta for two years. Acted as a church representative, translated meetings in and out of Mandarin Chinese and English, and performed community service weekly.

Park City, Utah

Taught ski school in the highest rated ski school service in the USA. Established relationships with clients and resolved questions and concerns. Promoted December 2010.