Heather Shelby Email and Phone Number
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Heather Shelby personal email
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I have spent 15+ years leveraging digital marketing to build environmental, healthcare, and labor justice movements. I lean on a data-based approach, using detailed analysis and digital trends to get results based on what we know works -- and what's coming next.My passion for marketing, storytelling, and analytics has enabled me to achieve exceptional results. In my first year as Digital Director for United for Respect, I increased our social engagement by 473%. In my first 10 months at Compassion & Choices, I achieved a 360% increase in advocacy messages delivered to targets. And at Environmental Defense Fund, I spent 12 years leveraging digital marketing and online communities to build and improve our grassroots advocacy work -- resulting in clear legislative victories -- while setting up successful fundraising programs for multiple sub-brands. In 2017, my EDF colleagues recognized my work by selecting me to achieve the EDF Staff Award for Outstanding Achievement. Skills include: Community Building; Content Creation; Cross-Channel Messaging; Grassroots Organizing; Management & Team Skill-Building; Public Speaking; Project Management; Writing & Messaging Strategist; Analytics, Reporting, A/B Testing; Basic HTML, CSS; Database & CRM Management; Digital Marketing; Photoshop & Design (Adobe, Canva, etc); Social Media; Texting (Peer-to-Peer and SMS/MMS); Website Management, SEO, UX/UII can be reached at heathershelb@gmail.com.
United For Respect
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Digital DirectorUnited For Respect Dec 2021 - PresentWashington , D.C., Us• Directed in-depth analysis of digital channels, guiding strategic realignment in accordance with digital trends to build brand awareness & audience development, achieving exceptional YOY results.- 144% increase in net audience growth, 465% increase in impressions, 473% increase in engagement across social channels.- 186% increase in advocacy click rates, 150% increase in fundraising click rates, 24% drop in unsubscribes, 35% increase in donors and a 413% increase in total raised over email.- Doubled web traffic through SEO optimization and improved use of Google Analytics.• Streamlined p2p text script writing process, resulting in 72% increase in replies. • Introduced social listening, delivering weekly reports to campaign teams monitoring retail associates’ digital conversations surrounding UFR’s issues & campaigns.• Diversified fundraising tactics. Launched online store (integrated with CRM) to acquire Millennial and Gen Z donors, and a planned giving program that generated nearly $1 million in bequests from low-wage workers.
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Digital Advocacy DirectorCompassion & Choices Oct 2020 - Dec 2021Denver, Colorado, Us•Led a Digital Advocacy Team in leveraging email, websites, social media, p2p texting, digital ads, & storytelling. •Achieved 360% YOY increase in advocacy messages delivered to targets in the first 10 months (with 32.53% personalized) and a 482% increase in phone calls to advocacy targets.•Reorganized team structure to be regional, increasing equity in workload while minimizing the need for staffers to work outside normal business hours in respective time zones.•Executed new campaign planning & reporting structures to establish transparent goal setting & feedback processes; cultivating a culture of consistent learning across the team.•Launched Virtual Rallies and Lobby Days that connected thousands of supporters, storytellers and legislative champions via Zoom with a 55% supporter attendance rate. -
Program Manager, Grassroots Organizing & ActivismEnvironmental Defense Fund Apr 2017 - Oct 2020New York, New York, Us•One of five recipients (out of 600 staffers) of 2017 EDF Staff Award for Outstanding Achievement.•Selected to serve on the Diversity Equity & Inclusion Council & DEI MarComm Cohort, addressing anti-oppression frameworks within the org and external communications. •Expanded grassroots program to 5 more states, recruiting, training, & mobilizing supporters in high-level activism & storytelling through webinars, in-person boot camps, and local events.•Hosted EDF's first membership national fly-in to stop cuts to EPA's FY19 budget.•Launched a CRM-linked online organizing community to act as digital field organizer and maximize budget; Managed staffer dedicated to online community.•Designed & produced a highly localized 2018 GOTV email campaign for three C3 brands; Ran A/B postcard test to mobilize known non-voting EDF supporters.•Implemented C3 to C4 membership conversion strategy that became the model of the environmental movement, according to coalition leaders.•Orchestrated the digital advocacy platform migration of seven EDF brands from Convio/ Luminate Online to Phone2Action.•Led on tactics that resulted in 160% fundraising revenue increase for Defend Our Future and 50% increase for Moms Clean Air Force over the 2019 fiscal year. -
Activism & Engagement Project ManagerEnvironmental Defense Fund Apr 2015 - Apr 2017New York, New York, Us•Initiated EDF's inaugural brand-level offline grassroots program, training & activating IL supporters in efforts key to passing legislation, according to state legislators.•Supervised digital organizing for EDF's email list and those of sister organizations (Moms Clean Air Force and Defend Our Future); managed Advocacy Coordinator in charge of these lists.
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Online Activist CoordinatorEnvironmental Defense Fund Apr 2012 - Apr 2015New York, New York, Us•Led digital strategy & digital content development on state & federal, C3 & C4 advocacy campaigns. Wrote & coded all advocacy emails, designed infographics, created videos. Initiated EDF’s use of SMS campaigns. Increased yearly actions taken by 142%.•Developed EDF's first advocacy benchmarks, KPI's, & activist upward engagement strategy.
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Online Membership AssociateEnvironmental Defense Fund Sep 2008 - Apr 2012New York, New York, Us•Transformed main Facebook page, growing following from 300 to 100,000 followers organically, thereby enhancing engagement rates & elevating brand visibility.•Orchestrated list acquisition initiatives, delivering a 3-year ROI. Implemented EDF's first automated email messaging. Responded to and addressed all email responses from members & activists.
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Account ManagerDcs Services, Llc Sep 2007 - Aug 2008• Oversaw creation and maintenance of Democratic congressional and campaign web sites, email programs, email appends, robo-calls, and tele-town halls• Streamlined sales process by creating standard proposals and brochures explaining these services • Presented at sales meetings• Acted as congressional liaison, regularly interacting with staff and Members of approximately 30 different offices in Congress
Heather Shelby Skills
Heather Shelby Education Details
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The George Washington UniversityPolitical Science And Government
Frequently Asked Questions about Heather Shelby
What company does Heather Shelby work for?
Heather Shelby works for United For Respect
What is Heather Shelby's role at the current company?
Heather Shelby's current role is Digital Director @ United for Respect | Driving Growth via Digital Marketing and Brand Awareness.
What is Heather Shelby's email address?
Heather Shelby's email address is hs****@****edf.org
What is Heather Shelby's direct phone number?
Heather Shelby's direct phone number is +121248*****
What schools did Heather Shelby attend?
Heather Shelby attended The George Washington University.
What skills is Heather Shelby known for?
Heather Shelby has skills like Facebook, Nonprofits, Environmental Policy, Research, Public Relations, Policy Analysis, Public Speaking, Environmental Awareness, Proposal Writing, Public Policy, Editing, Climate Change.
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