Hsiang-Yi Lin Email & Phone Number

Taiwan

Portland, Oregon, Us

MKMB is a global transformation consultancy and executive coaching firm with presence in North America and Asia. CEOs of rapidly scaling companies come to us in critical times of change (eg ESG transition, digital transformation, leadership transition, etc.) to help them chart and activate successful growth, change and transformation. * We are strategic advisors, executive coaches, transformation consultants working side by side with C-suite and executive leaders to help them bring audacious vision to life. * We partner with CEOs, executive teams, and board members to architect and activate solutions for strategic, leadership, and execution challenges in times of rapid growth and change. * Our coaches and consultants understand both the business and human side of transformation and bring deep operating experience and strategic expertise to the table. www.MKMBgroup.comExecutive Coaching | Leadership Development | Strategic Advisory | Business and Organization Transformation | ESG Transition

Singapore, Singapore, Sg

New York, Ny, Us

Coaching Sr Dir, VP, and SVP level leaders to rapidly scaling their personal and leadership impact

Larkspur, California, Us

- Strategic planning and executive team activation- Executive coaching for C-suite and senior leaders - Key initiatives acceleration - including ESG

Tillamook, Or, Us

Richmond, Victoria, Au

San Francisco, Ca, Us

- Strategy coach for global climate entrepreneurs. 1-on-1 coaching as well as design and facilitate workshops to help advance their organization’s climate objectives and outcomes. - Assisted with parent organization (CEA) with organizational organizational and support model to scale its wrap around services

San Francisco, Ca, Us

Culver City, California, Us

Union City, Ca, Us

San Jose, Ca, Us

Mountain View, California, Us

Led cross-functional team of software developers, designers, and marketers to deliver QuickBooks for Mac. Led user needs assessments, business case development, end-to-end product development, and go-to-market strategy and execution.

San Francisco, California (Ca), Us

(IP acquisition in Nov 2011)• Client Services and Team Leadership – Built and developed team of product managers and 8 product managers and analysts to rapidly deliver market research insights to Fortune 500 clients and global market research partners. Optimized product offering and pricing to achieve balance between value-add and profitability. Responsible for end-to-end management including recruiting, hiring and onboarding, growth and development while maintaining accountability for team delivery and performance. • Product Development and Technology Transfer – Led cross-functional team from R&D, Engineering, to Market Research to rapid prototype, productize, and commercialize scientific findings into end-client offering. This includes the development of underlying mathematical vectors, quantitative metrics, analytic frameworks, as well as design and visualizations. • Scaling – Instituted cross-functional processes and systems to scale company’s client delivery operations. In eight months, increased productivity and throughput by 250% with 70% less resources. • Global Partnerships – Managed global partnerships in China and India and brought offerings to new emerging markets. Doubled operations in China and India in under eight months. Product Management | Analytics | Product Development | Product Marketing | Market Research| Predictive Intelligence| Predictive Marketing| B2B Marketing

Sunnyvale, Ca, Us

Market Assessments, Market and User Research• Assessed market opportunities, industry consumer and technology trends, competitive dynamics, and user requirements to formulate business objectives and product strategy. • Partnered with product owners and engineering managers in the product development process to define and prioritize features by driving deep user insights via qualitative and quantitative market research, usability testing, and analytics on usage and user feedback. • Defined product positioning and steered messaging strategy across consumer and partner distribution and marketing channels on and off network. • Led cross-regional & functional groups (product, monetization, marketing, and integration partners towards a cohesive go-to-market rollout. • Drove requirements for usage and behavior tracking and led business operational reviews with executives on product launch status and performance. Insights & Analytics – Led internal and secondary resources to drive data-based marketing decisions related to user conversions, cross-platform usage, segmentation, and life-time value analyses. Global Audience Growth – Drove global and regional marketing and partner distribution efforts toward a sustainable user acquisition strategy through included product and network integrations as well as off-network channels. Product Marketing | Product Management | Mobile

New Brunswick, Nj, Us

Delivered a targeted, integrated non-traditional marketing communications program executable in FY ’08 to re-engage core consumers, enhance brand relevancy, drive loyalty, and increase share of requirements. Brand Management | General Management | Consumer Products | Digital Strategy

Memphis, Tn, Us

• Oversaw $1MM+ marketing budget for integrated marketing programs spanning sponsorships, advertisements, and sales education programs to achieve acquisition, optimization, and retention goals. • Established strategic partnerships with trade associations, community alliances, and affinity groups while implementing co-branding and joint marketing programs. • Led cross-functional teams to execute multi-channel integrated marketing communication program resulting in $0.6MM annual incremental revenue. • Gathered customer insights to enable a better selling process, lead qualification, customer conversion and retention.• Conducted competitive benchmarking, local market assessments, qualitative and quantitative research, statistical analysis, and translated customer need to service offerings. • Advocated unique user segment needs, initiated operational changes, and provide targeted value- added service offerings.SMB Marketing | Multi-cultura Marketing | Segment Marketing

Memphis, Tn, Us

• Conducted predictive modeling, profitability optimization, competitive benchmarking, revenue impact, regression-based and clustering analyses to build dynamic pricing models. • Piloted a global market-based dynamic pricing system for small business customers resulted in a monetization model that optimized long-term profitability by extracting willingness to pay indicators, optimizing life time value of users, providing better inventory management, and instilling sales accountability. • Led global product development initiatives, including implementation of a retail pricing program, which resulted in incremental revenue of $23MM in FY’05. Data Science | Analytics | Product Development | Revenue Management | Yield Management

Mba, General Management

Master Of Engineering (M.Eng.), Operations Research & Financial Engineering

Bachelor Of Science (B.S.), Operations Research & Industrial Engineering