- Inspire and deliver innovative content solutions that connect with audience and create value for clients and partners.- In charge of maintaining the relationship with key clients and partners, provide strategic POV on content partnership and innovative content solutions for clients, including branded content development, IP/character licensing, and brand/product placement, etc.- With strong strategic capability to establish a holistic and deep understanding on content marketing and re-structured the content training playbook for The Story Lab, and started the content data project as well.- Collaborate with creative and media agencies to pitch new business and to bring new business opportunities.- Manage content partnership team with 3 subordinates to deal with most of the content marketing requests in DAN group.

- Led strategic planning team to collaborate with account and creative teams, and provided clients with marketing and communication plans.- Recognize what moves people, why they are moved, and develop marketing and communication strategy accordingly.- Help clients find their ways to polish their brands through hands-on strategy supported by solid facts and insightful POV.- As a strategic planning lead in Luxgen S5 launch campaign in 2014, helped client develop marketing and communication plan. We successfully launched S5 sedan in competitive compact-sedan segment with high voice (Baidu index up to 30K which is the highest record since Luxgen accessed into China market), and 20% increase in brand awareness.- As a strategic planning lead in several new business pitches during 2015-2016. With strong strategic POV and perfect execution plans co-developed with account and creative teams, we obtained clients’ recognition.- Clients: Luxgen, Chery International, Southeast Auto, PingAn Hao Che.

- As a brand manager in charge of innovative branding projects to polish Franz brand, also reported to CEO as a special assistant.- Created a charity campaign “Project Imagination” to generate real stories and to make social impacts. 100 creative plans were received online, over 1,000 children were benefited from this project and 7 real stories were created accordingly. Brand preference were successfully reinforced in potential target market.- Planned, executed an annual designer competition to enhance brand image. As a project manager to build up a team with 15 subordinates to develop and execute the communication plan in accordance with corporate objective, attracted 10,000 designers to participate in the international porcelain design competition within 5 years.- Hosted press conferences, product launch events, VIP events in China and Taiwan, new store opening events in New York and Tokyo; organized the press trip to New York.

- Supported the Account Department in maintaining client relationships with the luxury automobile industry.- Gathered and analyzed market information and monitored competitors’ advertising campaigns to support new business pitches, including automobile industry and consumer electronic industry.Clients:LEXUS, TOYOTA (Prius), BenQ