A contract marketing and consulting firm specializing in marketing strategy, social media, branding, copywriting, digital and print advertising, and event planning. Consulting services include marketing, product development, and customer experience.Formerly operating as Creative Horizons Consulting.

Led a dynamic division overseeing the innovation, lifecycle management, product marketing, and customer engagement for customer-scale energy solutions in both the B2B and B2C sectors. The product portfolio encompassed a range of critical areas, including energy efficiency, demand response, renewable energy and storage, electrification, customer partnership capacity, decarbonization, billing and payment, income-qualified assistance, and customer protection services.Key Responsibilities:- Strategic Foresight: Formulated and executed a comprehensive long-term vision and strategy for the division, aligning with organizational goals and industry trends.- Team Leadership and Development: Successfully coached, developed, and expanded a sizable team of professionals, fostering a culture of collaboration and excellence.- Go-to-Market Strategy: Led the development and implementation of a robust go-to-market strategy, covering all stages of the customer lifecycle to maximize product impact and market penetration.- Content and Channel Effectiveness: Served as a passionate advocate for humanized and persona-specific content, effectively communicating the value of solutions to diverse target segments through efficient and optimal channels.- Voice of the Customer: Acted as the voice of the customer, meticulously curating and analyzing customer and market insights. Utilized these insights to inform decision-making regarding product offerings, features, and messaging.- Market Trends and Competitive Analysis: Maintained up-to-date awareness of political, environmental, and technological market trends. Conducted thorough competitive landscape analysis, integrating valuable insights and advantages into the overall product strategy.This multifaceted role required a strategic mindset, strong leadership capabilities, and a keen understanding of market dynamics to drive the division's success in delivering innovative and customer-centric energy solutions.

Led a multifaceted team and crafted a strategic framework aimed at optimizing outcomes at every stage of the marketing funnel for group insurance solutions across the B2B, B2C, and B2B2C sectors. The diverse product portfolio encompassed comprehensive offerings, ranging from life, disability, vision, dental, and critical illness to accident insurance plans, coupled with absent management services.Primary responsibilities centered on formulating and implementing a go-to-market plan, strategically designed to effectively engage target customers, foster adoption, generate revenue, and facilitate growth through cross-selling and up-selling opportunities. Spearheaded or collaborated with cross-functional teams to establish distinct value propositions for each product line, developed in-depth market analyses, and created competitive intelligence files, complete with sell-against briefs. Additionally, efforts were directed towards identifying optimal marketing channels, ensuring proper segmentation, and defining key performance indicators (KPIs) for measuring success.I had the privilege of collaborating closely with our brand marketing team to revitalize the insurance company's outdated and stagnant brand. Together, we embarked on a team effort to transform it into something more personalized and resonant for our customers.

Led cross-functional stakeholders through strategic planning initiatives to shape the product roadmap by prioritizing features based on market insights and customer feedback collected, balanced against business priorities. Monitored product performance metrics and analyzed data to identify areas for improvement to drive business growth and inform future product features.

I held responsibility for overseeing the comprehensive management of a diverse travel insurance product portfolio, covering aspects such as product development, lifecycle management, and training. Additionally, I provided strategic oversight for product marketing initiatives across B2B, B2C, and B2B2C channels.In my leadership capacity, I managed a team of proficient professionals, offering mentorship, guidance, and performance feedback to ensure their ongoing development and accomplishments within the organization. My role entailed a broad spectrum of responsibilities, ranging from gathering customer insights for informed product features and messaging to shaping go-to-market strategies and overseeing the creation and management of collateral.I provided leadership direction for curriculum development in training programs, as well as the creation of training materials and the delivery of training sessions. Furthermore, I actively participated in policy authoring, underwriting, large account management, and maintained a focus on competitive analysis.A substantial aspect of my role involved spearheading the development and execution of the overarching product strategy, ensuring alignment with broader business objectives. This encompassed conducting thorough market research to pinpoint trends and opportunities, collaborating with cross-functional teams to introduce new products to the market, and enhancing existing ones. Throughout the entire product lifecycle, from ideation to launch and post-launch evaluation, I played a pivotal role in steering the trajectory of the product portfolio for sustained success.

Responsible for coordinating and executing the event where all travel insurance providers gathered annually, ensuring presentations and activities aligned with the organization's objectives and met the expectations of clients and attendees. This role involved meticulous planning, strong organizational skills, and effective communication to create seamless and memorable experiences.Key Responsibilities:- Event Coordination: Plan, organize, and execute all aspects of the annual conference including a diverse range of keynote presentations, breakout session presentations, networking events, training opportunities and all related collateral, marketing and communications.- Budget Management: Develop and manage budgets for events, ensuring cost-effective solutions while maintaining high-quality standards.- Logistics and Operations: Coordinate logistical aspects, such as catering, transportation, audio-visual equipment, and accommodations to ensure seamless event execution.- Leadership: Collaborate with the Board of Directors to understand the event goals, preferences, and requirements, providing excellent customer service throughout the planning process. Provide leadership to the planning team to ensure all aspects of the event align with the overall vision.- Timeline Management: Develop detailed timelines and project plans, ensuring all tasks are completed in a timely manner to meet event deadlines.- On-Site Coordination: Oversee on-site event management, addressing any issues or changes that may arise to ensure a smooth and successful event.- Post-Event Evaluation: Conduct post-event evaluations, gathering feedback from clients and attendees to identify areas for improvement and inform future event planning.

I was tasked with delivering comprehensive support across a spectrum of HR functions, ensuring the seamless implementation of HR policies and practices for Boeing employees. Key Responsibilities:- Benefits Administration: Ensured accurate and timely delivery of benefits to eligible staff and addressed employee inquiries related to benefits, contributing to a positive employee experience.- Leave Management: Facilitated employee leave requests, including the administration of various leave programs. Ensured adherence to company policies and legal compliance in managing leave entitlements.- Payroll Support: Collaborated with the payroll team to provide support and address employee inquiries related to payroll processing. Assisted in resolving payroll-related issues to ensure accuracy and timeliness.- Employee Relations: Served as a primary point of contact for employee relations matters, routing and documenting concerns to facilitate conflict resolution.- Performance Management Platform Administration: Supported the technical platform inquiries for both managers and employees. - Policy Interpretation: Interpreted and communicated HR policies and procedures to employees, ensuring consistent understanding and application across the organization. Offered guidance on policy-related inquiries to both employees and management.This role required a comprehensive understanding of HR principles, strong communication skills, and the ability to maintain confidentiality while handling sensitive employee information.