Hsin Chen Email and Phone Number

・Develop comprehensive marketing automation solutions for clients by leveraging RFM/RFE models and mapping the user journey.・Successfully execute targeted marketing automation strategies, achieving a ROAS of 200+ for new customers and 400+ for returning customers.・Leverage SQL for advanced data analysis, resulting in a 9% increase in relative conversion rate by optimizing website UI.・Collaborate with data engineers to refine predictive models, enhancing the accuracy of campaign sales projections.

・Empowered 10+ clients in achieving digital transformation through customer data platform utilization, providing system tutorials and configuring marketing automation solutions.・Developed a precise retargeting strategy, resulting in a significant 117% improvement in overall ROAS.・Crafted data-driven strategies by extensive operational and business data analysis to enhance clients' business performance.・Played a pivotal role in a groundbreaking project combining digital advertising and customer relationship management to optimize client digital marketing budget allocation.

・Managed and mentored a team of 6 members, providing comprehensive training programs to foster growth and development.・Improved team efficiency by automating data updates with Google Spreadsheet add-ons, saving one hour per week, and establishing cross-department communication SOPs.

・Proven expertise in optimizing performance digital ads across various platforms including Facebook, Google, LINE, Yahoo, Twitter, LinkedIn, and Dcard.・Managed and oversaw 15+ accounts on a monthly basis, ensuring the delivery of campaigns with a total spending range of $1M-$2M.・Proficient in utilizing Google Tag Manager to implement conversion and e-commerce tracking codes, ensuring accurate data measurement and attribution.・Leveraged Google Analytics and Looker Studio, analyzing and visualizing data to uncover valuable insights and providing strategic consultations to clients.

・Demonstrated expertise in strategic digital media planning and execution of monthly ad spending ranging from $300K-$800K.・Optimized digital media campaigns, leading to a remarkable 15% reduction in CPA and 20% increase in ROAS.・Collaborated with over 10 KOL/KOC individuals, providing edit suggestions and ensuring timely delivery.・Managed programs dedicated to enhancing website UI/UX and conducting in-depth customer shopping experience interviews.・Experienced in analyzing and visualizing online and offline sales data to drive business growth.

・Managed 8-10 digital ad campaigns monthly, spanning diverse industries such as SIM card registration, insurance application, and real estate.・Achieved exceptional results on online SIM card registration campaign, reducing CPA by $1,000 and 100% increase in the CVR.・Prepared comprehensive monthly and weekly reports, leveraging advanced Excel skills including pivot tables and formulas.・Skilled in gathering, analyzing, and interpreting data to generate actionable insights and make data-driven recommendations for campaign optimization.