Directed the creative strategy and execution of a comprehensive multi-touch brand and fundraising campaign, encompassing paid ads, social media, booth design, and printed collateral, ensuring a cohesive and impactful brand message across all platforms.Enhanced the organization's online presence by developing compelling animated visuals, successfully reaching 150,000 audiences on social media and driving a 10% increase in engagement within a single business quarter.Advocated for the organization's creative growth by leading team workshops on design principles and providing ongoing guidance and feedback to a junior design intern, as well as to other departments across the organization.

Provided creative ideas for and designed various school marketing materials, including the Admissions Guide, Welcome Back magazine, advertisements, program brochures, postcards, templates (Powerpoint presentations, newsletters), signage and social media banners. Ensured consistency across all branding materials and offered suggestions for best internal practices for brand usage.Utilized a range of artistic styles to create bespoke illustrations, demonstrating the ability to adapt to different visual needs, enhancing brand narratives, and driving increased community engagement.

Contributed significantly to the launch of the company’s new brand and website, taking charge of conceptualizing and designing a comprehensive suite of brand elements, including visual designs, digital assets, web pages, product imagery, conference booths, and various collateral materials, to establish a cohesive and compelling brand identity.Cultivated strong relationships with key stakeholders, providing expert design guidance and support for both internal teams and external partners.

Developed and designed the 2020 BC Autism Awards' branding and promotional materials. Assisted with video production/art direction for award video. Contribute to launching the organization's new website; assisted in creating website icons, banners, and photo editing and created high-quality brand collaterals for the organization according to the brand guidelines.

Adhere to brand standards and facilitate operations of the brand team to ensure initiatives are on task and under the global budget. Manage extensive product photography schedule and portfolio and sourcing high-quality promotional items for annual shows and worldwide distributors. Analyze brand marketing and evaluating processes and challenging the status quo to achieve better results.

Ability to adapt and learn in a fast-paced working environment leading to a management role for one full magazine production. Responsible for designing and completing the 70+ page Home Realty Weekly magazine for final print and publication. Excellent communication skills demonstrated through training of junior staff in producing prepress files according to industry standards for accurate print proofs and through written and verbal communications liaise with external suppliers to proof-edit final prints for production.

Created event branding for the inaugural Creative Careers Week sponsored by the Career + Professional Development Office, including developing colour themes and vector graphics for flyers, poster and on screen event promotions. Designed print and digital collateral to communicate the value and benefits of the Creative Careers Week to students across campus resulting in 500+ students attending the event. Assisted in events and logistics planning including guest counting, venue and visual/audio equipment set-up.