Hsing-Shi Lung Email & Phone Number

Taiwan

Taipei City, Taiwan

$100k marketing annual budgets to design, implement, deploy, support and train employees to attract more customers(retail) and dealer(wholesale) to buy from the company and to raise brand awareness through the creation of marketing campaigns. Not only analysis the types of customer that a company wants and how to attract them, but also figure out ways for the company to better serve the customers they already have. It's my responsibility also ensure that the company sees a good return on any money that is invested in marketing activities.•Website management.•Social media management.•Copywriting and content management.•Data analytics.•PR and corporate communications.•Wholesale meeting.

北京, 中國

• Developed and launched integrated, digital marketing（eCommerce）, catalog and direct marketing campaigns.• Set up and Reorganized membership portal to transform previously archaic intranet into a dynamic portal improving communication flow and adding an effective sales tool for field reps.• Organized this sports brand transforming into a high-end business style, revised new brand position, analysis Competitive Environment, targeted new marketplaces and consumers.

上海市, 中國

• Both Manage corporate adults & Kids marketing and communications functions,• Direct brand management, PR, media relations, E-commerce, corporate positioning,• Product launches tournament sponsorship, brand collaborations (Mercedes Benz, Juicy Couture) and advertising.

台灣 台北市

Maintained digital marketing and content generation and publishing for media and consumer audiences, as well as management of annual PR plans that support External Communication goals. Overseeing RMB¥2M budget and 4-member team. Develop and implement a holistic strategy of media relations and directly engaging journalists and social media influencers on a regular basis.• Create compelling assets required including media trip, press releases, press packs, features, and other assets to support of communications strategy.• Performed ongoing female customer/women shoe market research and demographic profiling to identify and capitalize on the unmet market need ahead of the curve.• Wrote catalogs, course guides and training brochures that enhanced the retail sales reps’ understanding of complex product features and helped them sell more effectively.• Identified opportunities in E-commerce, researched new product possibilities, collaborated with the designed team, restructured digital marketing and created campaigns generating from RMB¥2M (2015) to a projected RMB¥4M by 2016 year-end.

Master 碩士, International Marketing 國際企業學系國際行銷, Gpa：4.3

Activities and Societies: 榮獲EMBA聯合同學會榮譽校友

Bachelor 學士, International Trade 國際貿易學系, Gpa：4.0

Activities and Societies: Dance Club熱舞社、Chinese Orchistra 國樂社

Bachelor'S Degree, International Trade, Gpa：4.0

Activities and Societies: Ski club，交換學生，特選為董事會二胡音樂演出